Branding & Identity
To begin to explain the importance of what we do, first, we must specify the difference between two relevant terms:
Branding and Identity.
In essence, Identity is the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand. (It’s how you would like your company to be perceived).
Branding is made up of everything tangible and intangible that create the overall experience that someone has when they interact with your brand. ( It’s basically what customers think of your company).
When we speak of identity, It includes anything visual that your brand produces such as logo design, colors, fonts, photos, style, and any other visuals that you use to communicate your brand. When you already have an established identity, you control the message so that your branding takes the shape you want. This is why we focus so much on your branding with our graphic design services.