The most relevant aspect when representing the identity and branding of the company is the logo. From the logo, we can specify the colors, style, typography, and other elements within the company. In addition, thanks to the logo the client must be able to interpret at a glance what the company does. That is the root of all identity.
At IDX we make logos from scratch, but we can also redo the logo without losing the established branding. It is essential to focus on the logo when a company starts or when you want to improve branding.