Do you want to place your website among the first search results? Apply these SEO positioning tips and multiply your traffic. Take note! This is part II of the article.
One of the factors that works best now and that will continue to do so in the future is the introduction of the main keyword in the domain name and the URLs of the rest of your sections. If you have not started your project yet and want to position it as quickly as possible, I advise you to choose your domain by thinking about your main keyword.
On the other hand, the rest of the URLs of your website must be friendly. This means that you must enter keywords that make sense with the content in the slug of the URL, in order to avoid the use of parameters and rare characters that a person does not understand.
If you use a CMS like WordPress, the default URLs are not friendly so you will have to go to Settings > Permanent links and select the option “Name of the entry”. In this way, each time you create a new page or article, the URL will contain the title described. However, I still recommend that you edit and shorten it, leaving only the main keywords.
Another of the SEO tips that will succeed is to take care of the bounce rate and try to increase the CTR. The CTR is the percentage of clicks that your results take with respect to the times that appear in the SERPs of Google. If users click a lot on your pages, more than the ones you have above, Google will understand that your link is better than your competitors and will go up little by little.
The bounce rate is the rate of users who have gone to your web page and have gone back where they came from without interacting with it. This is usually given because your title announces something that you do not show in the content, or because you have some usability and responsiveness problem for some specific devices. Google has already said that the user experience is one of the key factors of positioning. And the CTR and the percentage of bounce are the best indicators.
The SEO on page and all its factors are one of the essential points that could not be missing in this list of SEO website tips. Remember that after you have selected your main keywords, you must use them in the content you generate by placing them in the titles, in the subtitles, in the body of your content, in the alt attribute of the images, in the meta description tag, etc.
The speed of loading your web will be even more important due to the continuous increase of the use of the smartphone to surf the Internet, so take care of this aspect if you do not want to stay behind.