10 great advantages of creating a blog for marketing

If you want to increase your sales without spending a lot of money, a blog is ideal to promote your brand, your products and/or services. In this article, we present 10 great advantages of creating a blog for marketing your company: not only to build loyalty and communicate with your current customers but to attract potential ones.

1) Quick and easy.

Very easy to install, unlike a traditional website. It is not necessary to be a computer or web expert to create and maintain it with periodic articles.

2) Cheap.

Since it is very easy to install, anyone in the company can do it. The creation of the blog and its accommodation do not cost much. As for the administration of the blog, that is, the writing of articles and the response to comments, does not require much time and can be an additional task for some of the employees. Given its strategic importance, the person in charge of these tasks is, in some cases, the owner of the company (in a small company), and, in many cases, a marketing professional (in a large company).

3) It allows you to know the needs of your target market, which is essential to improve your products

On the one hand, clients will leave you some comments. This will tell you which products they like the most, what recommendations they give you to improve them, and even where you should start to make the enhancements. On the other hand, as in any website, you can analyze valuable information that the web gives you about your readers: which articles generated more clicks, which words attracted more customers, how much time they spent on your website, etc.

4) Improve the natural positioning of your website in Google or in other search engines.

Unlike another website, a blog is more prone to improve positions, due to its periodic articles. One of the most important variables for the positioning of a website is its update. Better position means more traffic (more people will come to your blog), and more traffic means more sales (if you have quality products that meet market needs).

5) The notoriety of your company.

If your blog has more possibilities than a traditional website to be in the top positions of the search engines, it means that more people will come to your blog. And more people are going to realize that your brand exists in the market, or they will get used to it.

6) Facilitate communication to the market.

With the periodic launches of articles, the company can communicate to its potential market or its customers the launch of new products and services, the improvement of its products, a sales promotion, etc.

7) Presents the company as more accessible to the market.

Customers can leave comments easily, which allows them to have a sense of proximity to the company. This facilitates your relationships with customers.

8) It gives an image of a company that is sure of itself.

If a company launches a blog, it is because it is a company that is sure of the quality of its products and services, that it does not fear disapproving comments, but accepts them with the aim of improving. A company with a blog is open to opinions and is willing to continually improve to meet the needs of the market.

9) Give an image of an expert company and build your credibility.

The articles of a company show all the knowledge that it has about its products and services, about the sector and about the problems of its clients. A customer will prefer to buy the products from an expert company, which they can trust.

10) Customer loyalty.

A netizen has no interest in frequently visiting a “traditional” website. A blog yes. One of the characteristics of the readers of a blog is that they get used to reading your content periodically if the information you give is of value to them. The more you love your blog, the more “involved” you will feel with your company and with your products and services. If the company manages to solve the problems of its readers with good information, they will be more interested in buying products from your company than from a competing company.

If you are interested in creating a blog for your company and do not know where to start, you can always ask for our help at IDX.MARKETING we will take care of everything. You wont regret it!

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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