The Knowledge Center

Optimizing everything

Branding

IDX.Marketing Provider for Prospera “Branding Kit” Grant

We have helped many companies to launch or relaunch their brand and adding value to their companies. Thanks to the help from Prospera USA, you can have the benefit to obtain our services at no cost to you!

Digital Ecosystem: Why social media is not a substitute for a website

Social media creates visibility, but a professional website builds relationships and sales. Used together, social media and a website create a powerful internet presence.
Valentine's: The best time of the year to boost your sales

How to take advantage of Valentine’s for your digital marketing strategy

Valentine's is the ideal time to recover from the low sales in January, which are particularly low due to the covid-19 coronavirus pandemic.

SEO and SEM: Know their differences and how they complement each other

SEO stands for Search Engine Optimization and consists of improving the visibility and positioning of a website in the organic results of different [...]
5 business models for e-commerce that are excellent for the new reality of COVID-19

5 business models for e-commerce that are excellent for the new reality of COVID-19

Digital transformation is a constant and imminent process that has accelerated with the new reality of COVID-19. In particular, we are living in a moment in which we can take advantage of the crisis to consolidate our ventures through e-commerce, a sector that is not very mature but that is consolidating.
Elements to create a Customer Journey Map

What is and how to create a Customer Journey Map?

A Customer Journey Map or Customer Experience Map, is a marketing and design thinking tool that allows to know the path of a customer or digital consumer when interacting with a brand, product or service.

THE PROCESS

Questionnaire

Questionnaire

Before we begin, we send over a questionnaire. Understanding the reason for your business is very important to us. With a full understanding of this and why this is your dream, we can successfully align with your vision and brand.

Audit

Audit

IDX takes on the great responsibility of auditing not only your content, but the website and social media content of your competition as well. Our goal is to find your company’s strengths and weakness in the digital world to see how we can best approach your advertising campaign.

Report

Report

After your thorough digital audit, our Digital Marketing Strategist will customize a report for you. We will guide you through our findings from your social channels, your competitors, and what our recommendations to optimize your digital marketing strategy.

Proposal

Proposal

Following your approval, we will draft together a proposal that will work best for your company. We will take you through our strategy step-by-step as well as premiere the ad creative that we have designed to align with your company’s branding.

Campaign + Report

Campaign + Report

After approval and launch of your ad campaign we will be overseeing the results as they happen live as well as optimizing the ads throughout the campaign. This is to guarantee the best results possible.