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Optimizing everything

Digital Advertising

Digital Advertising: Definition, Types and Benefits

Digital advertising is a fundamental part of the digital marketing strategy and involves all those promotion and communication techniques that a brand, service or product uses to be visible and generate performance on the internet.

5 tips to boost digital marketing in times of coronavirus

Although these are difficult times, this situation could represent a good opportunity to enhance the digital marketing of your business. It is time to think of new ways to promote the business and interact with the public.

Coronavirus: What Marketing Actions to Take to Survive the COVID-19 Crisis

The presence of COVID-19 does not mean that marketing actions have to stop. On the contrary: The current times represent a time to do branding and make the brand re-evaluate its strategies in the market.
Strategies for the hispanic market as an SEO company in USA – Part II

Strategies for the hispanic market as an SEO company in USA – Part II

Expanding the business to other countries requires more localization work, but a well-planned SEO for the Hispanic market within the United States is a great way to start the international branch of your business.
Hispanic Market

Strategies for the hispanic market as a SEO company in the USA

Latinos are a well-versed population in digital media, and they carry out a large number of searches in Spanish. There are more businesses than ever competing with each other to optimize their websites in this language. Let me show you the numbers.
Branding

What is internet marketing? – Part 3

To carry out a good implementation of an online or internet marketing strategy, you must consider some elements that are essential to ensure the successful development of a successful campaign

THE PROCESS

Questionnaire

Questionnaire

Before we begin, we send over a questionnaire. Understanding the reason for your business is very important to us. With a full understanding of this and why this is your dream, we can successfully align with your vision and brand.

Audit

Audit

IDX takes on the great responsibility of auditing not only your content, but the website and social media content of your competition as well. Our goal is to find your company’s strengths and weakness in the digital world to see how we can best approach your advertising campaign.

Report

Report

After your thorough digital audit, our Digital Marketing Strategist will customize a report for you. We will guide you through our findings from your social channels, your competitors, and what our recommendations to optimize your digital marketing strategy.

Proposal

Proposal

Following your approval, we will draft together a proposal that will work best for your company. We will take you through our strategy step-by-step as well as premiere the ad creative that we have designed to align with your company’s branding.

Campaign + Report

Campaign + Report

After approval and launch of your ad campaign we will be overseeing the results as they happen live as well as optimizing the ads throughout the campaign. This is to guarantee the best results possible.