The Brand Book is a guide in which all the graphic elements that help build the corporate image are defined precisely so that a brand can be presented in a standardized way.

It compiles systematically the set of guidelines that are used to indicate how graphic elements should be handled so that the isotype or logo is not separated, invaded or deformed. In addition, the guidelines on the use of color, distance between characters and how the graphic image of the brand should be treated according to certain circumstances are established.

The Brand Book is a manual that guides on the use of the visual elements of the brand so that it is not modified significantly, but only under the defined parameters.

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