Branding

We help improve and enhance your corporate identity and value proposition, to achieve the desired brand positioning.
  • Corporate Identity
  • Package Design
  • Custom Design
  • Top Branding Statistics

    • Having a consistent brand presentation across all platforms can improve income by up to 23%.
    • People recall a brand after five to seven impressions.
    • Color may increase brand recognition by up to 80%.
    • Because of good customer service, 73 percent of consumers love a brand.
    • Blue appears in the logos of 1/3 of the world’s top 100 brands.
    • The best brand names are made up of words or acronyms in 72 percent of cases.
    • Poor company branding results in a 10% increase in salary for their employees.
    • More than 70% of brand managers believe that growing an audience is more essential than converting sales.
    • 89 percent of consumers stick with companies that share their beliefs.
    • Blogs generate 67 percent more leads for businesses.

    Branding creates loyal customers

    Branding is a process that gives your company a more emotional element. Your clients will relate to your brand more than a company that is completely commercial. You can use branding to appeal to people’s emotions, and make them feel more connected to your organization in a variety of ways.
    When developing a new product or service, you need to consider how it will affect the lives of people who use it. For example, if you are selling food products, consider how serving nutritious food can help people feel good about themselves and their health. Or if you’re selling clothing, consider how dressing well can improve their self-esteem and confidence in social situations.
    Focus on creating an identity for your company that makes customers feel good about themselves when they use the product or service you offer. Make sure that identity comes across clearly in all aspects of what you do: from advertising campaigns through packaging design and even online reviews left by consumers who have tried out your products before buying them again!
    We understand the importance of branding, recognizing and taking advantage of your value proposal.

    CORPORATE IDENTITY

    Let's Start

    TOGETHER

    THIS IS OUR PROCESS

    Questionnaire
    Understanding the reason for your business is very important to us. With a full understanding of this and why this is your dream, we can successfully align with your vision and brand.
    Content Recompilation
    At this stage, we will be ready to gather all the content you would need us to use. IDX takes on the great responsibility of auditing and organizing your content.
    Design
    We create a custom design for you.
    Our creative team will deliver an initial draft (Proposal) for you to review in a mockup format. This will help you preview the actual use of your design.
    Revision
    You will have two full sessions for requesting any amount of changes to your design and content. Following your approval or your revisions, changes will be implemented at no additional cost. We want you to love your new designs!
    Final Delivery
    After approval and final version of your design, we will send you all the originals (Editable Adobe files), needed formats and print-ready files for you to be able to start using them on your branding.

    The Branding Kit

    We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.

    Logos

    We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.

    Business Card

    Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

    Brochure

    We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

    Capability Statement

    The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.

    Custom Desing

    You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

    SEO Budgeting

    Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

    The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

    For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

    Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

    Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

    Off-Site SEO

    External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
    • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
    • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

    On-site SEO

    On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

    Some On-site SEO actions are:
    • Include keywords in the URL, in case the plugins don’t.
    • Using short and precise URLs, with the recommended keywords.
    • Use keywords at the beginning of the title tag.
    • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
    • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
    • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
    • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

    Keyword Research

    Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

    The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

    Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

    Technical Analysis

    Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

    The most common trouble spots are:
    • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
    • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
    • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
    • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
    • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

    Preliminary research

    Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

    The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

    The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.