Campaign
Management

Strategic Digital Marketing Campaigns with Peace of Mind
We understand that running a successful digital marketing campaign requires expertise, precision, and strategic planning.
Our Campaign Management service is designed to alleviate the complexities of digital marketing for healthcare providers, non-profits, and small to medium-sized businesses.
By taking the reins of your campaigns, we ensure that your marketing efforts are not only effective but also aligned with your business goals, providing you with the peace of mind to focus on what you do best: helping people.
Take the First Step Towards Stress-Free Marketing! Let Us Handle Your Campaigns While You Focus on What Matters Most. Contact Us Today to Elevate Your Marketing Strategy!

Who Is This Service For?

Our Campaign Management service is ideal for:

  • Healthcare Providers: Reach more patients, promote your health services, and engage the community.
  • Non-Profits: Engage more donors, simplify fundraising, and raise awareness for your cause.
  • Community-Focused Small to Medium-Sized Businesses: Increase brand awareness, boost sales, and make the most of your marketing budget.
  • Educational Institutions: Attract more students, promote programs, and connect with alumni.
  • Public Health Organizations: Run effective health campaigns, raise public awareness, and promote community health.

Why We Are the Best

We pride ourselves on a data-driven approach, integrating advanced AI tools to optimize every facet of your campaign. Our team excels in developing comprehensive strategies that span SEO, PPC, social media marketing, content marketing, and media buying.
By leveraging data insights and meticulous planning, we ensure that your message reaches the right audience at the right time.
Our proven track record of delivering measurable results and maximizing ROI sets us apart as the best in the industry.

Our Services

Comprehensive Campaign Planning

We develop detailed campaign plans that seamlessly integrate SEO, PPC, social media, content marketing, and media buying, ensuring alignment with your overall marketing strategy and business objectives.

Targeted Audience Engagement

Using data-driven insights, we identify and segment your target audiences to tailor your campaigns for maximum engagement and conversion.

Multi-Channel Execution

Our team implements your campaigns across multiple digital platforms, optimizing each channel to ensure cohesive and effective messaging.

Media Buying Expertise

We secure the most effective advertising slots across various digital platforms, ensuring your message reaches the right audience at the right time. Our strategic media buying maximizes your budget’s impact, delivering high ROI through carefully selected ad placements.

We partner with:

  • Manage all media purchases & reporting
  • Create & place all media for distribution & reach
  • Omnichannel management, execution & reporting
  • Each month, our partners reach more than 232 million U.S. adults across every key consumer segment.
We have established relationships with media channels & platforms that allows our reach to be limitless within the United States. From traditional media to digital, streaming, billboards & beyond.

Performance Tracking and Optimization

We continuously monitor campaign performance with advanced analytics tools, making real-time adjustments to enhance effectiveness and ROI.

Content Creation and Management

We create high-quality content that aligns with your campaign goals and engages your target audiences, managing distribution for timely and strategic delivery.

Budget and Media Buying Management

We efficiently allocate and manage your campaign budgets, including media buying, to maximize impact. By securing prime advertising slots and optimizing ad spend, we deliver cost-effective strategies that yield the best results within your budget.

Reporting and Insights

We provide detailed reports on campaign performance, including key metrics and actionable insights, and conduct post-campaign analyses to identify successes and opportunities for future campaigns.

Integration with
Other Services

Marketing Consulting:

Align your campaigns with a comprehensive marketing strategy and readiness assessment.

AI Integration:

Enhance targeting, personalization, and performance optimization with AI tools.

SEO and Content Marketing:

Boost organic reach and engagement with strategic SEO and content marketing.

Website Development:

Support and enhance your campaign efforts with a strong digital presence.

Compliance and Regulatory Services:

Ensure all campaign activities comply with relevant regulations, providing further peace of mind.

Case Studies

Explore our ESPN’s Cure Bowl case study to see how we’ve successfully managed campaigns for clients like you. These real-world examples demonstrate our expertise, innovative approach, and the tangible results we deliver.

At IDX.Marketing, our Campaign Management service offers a strategic, data-driven approach to digital marketing. By managing every aspect of your campaign lifecycle, including media buying, we provide you with peace of mind, allowing you to focus on your core mission while we drive your marketing success.

Case Studies

Our Dedication Reflected in Digital Excellence

Why Choose Us?

We make sure your online marketing works well, so you can focus on helping people.

Expertise and Precisión

With over 14 years in the marketing industry, we bring extensive knowledge and precision to every campaign, ensuring your marketing strategies are expertly managed and executed.

Data-Driven Success

Our data-driven approach ensures your campaigns are optimized for success, delivering measurable results and maximizing your return on investment.

Personalized Approach

We take the time to understand your unique needs and goals, tailoring our campaign strategies to provide the maximum impact for your business.

Frequently Asked Questions

Campaign Management at IDX.Marketing involves the comprehensive planning, execution, and optimization of digital marketing campaigns. We integrate SEO, PPC, social media marketing, and content marketing to ensure your campaigns align with your business goals and achieve measurable results.
The cost of a campaign varies based on the scope, complexity, and duration of the campaign. We offer customized pricing to fit your specific needs and budget. Contact us for a detailed quote and to discuss your requirements. However be prepared to invest at least $1500 per month.
The timeline for seeing results can vary depending on the campaign type and objectives. Typically, you can expect to see initial results within a few weeks, with more significant outcomes becoming apparent within 3 to 6 months as the campaign matures and optimizations take effect.
We start by understanding your business goals and target audience. We develop detailed campaign plans that integrate various digital marketing strategies, ensuring each campaign is strategically aligned with your overall marketing objectives.
We manage a wide range of digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and media buying. We tailor our approach to meet your specific needs and objectives.
We identify and segment your target audiences, using data-driven insights to tailor campaigns for maximum engagement and conversion. This ensures that your messaging resonates with the right demographics.
We implement campaigns across multiple digital platforms, including search engines, social media, email, and content networks. Each platform is optimized to ensure cohesive and effective messaging.
We continuously monitor campaign performance using advanced analytics tools. We track key metrics such as engagement, conversion rates, and ROI. Detailed reports and post-campaign analyses provide insights into successes and areas for improvement.
We provide real-time adjustments and optimizations based on ongoing performance data. This allows us to improve campaign effectiveness and maximize ROI dynamically.
Content is a critical component of our campaign management. We develop high-quality, engaging content that aligns with your campaign goals and engages your target audience. Content is distributed strategically to maximize impact.
We efficiently allocate and manage campaign budgets to maximize impact. This includes media buying, where we secure the most effective advertising placements within your budget constraints.
We utilize AI tools to enhance targeting, personalization, and performance optimization. AI-driven insights and recommendations help us create more effective and efficient campaigns.
We guarantee that all campaign activities comply with relevant regulations and industry standards, providing further peace of mind and protecting your brand.
Yes, we seamlessly integrate campaign management with our other services, such as marketing consulting, SEO and content marketing, AI integration, and website development. This ensures a cohesive and comprehensive marketing approach.
Contact us today or schedule a consultation to discuss your marketing needs and how our Campaign Management service, including media buying, can help you achieve your business objectives. Our team is ready to help you create, manage, and execute successful digital marketing campaigns.

Ready to Elevate Your Marketing Campaigns?

Let us help you create, manage, and execute digital marketing campaigns that captivate, engage, and convert. Contact us today or schedule a consultation to get started on your journey to marketing excellence with IDX.Marketing.

Let’s Start TOGETHER

Shield Us

Shield Us COVID-19 Awareness Campaign

Campaign Overview:

Shield Us conducted an integrated social media campaign using both organic and paid strategies on Facebook and Instagram. The campaign focused on spreading crucial information about COVID-19 and promoting vaccination.

Objectives and Achievements:

  • Website Traffic: The campaign aimed to generate 1,500 to 2,000 website clicks. It surpassed this target significantly, achieving 2,667 clicks, an increase of 33.35%.
  • Social Media Reach:
    • Facebook: Set a goal of 100,000 reach; achieved 134,716.
    • Instagram: Set a goal of 15,000 reach; achieved 28,938.

Impact:

The campaign exceeded all its marketing objectives, demonstrating Shield Us’s effectiveness in raising awareness and engaging a wide audience on critical public health issues.

QUARS Diagnostics

Building a Global Website for QUASR Diagnostics

Project Overview:

IDX.Marketing provided website development services for QUASR Diagnostics, focusing on showcasing their technological solutions, facilitating international sales, integrating social media, generating relevant content, and attracting investors.

Objectives and Achievements:

  • Highlight QUASR Diagnostics’ technological solutions effectively.
  • Facilitate international sales with an intuitive, multilingual website.
  • Integrate social media for promotion and engagement.
  • Generate high-quality, engaging content to keep visitors interested.
  • Attract investors by presenting the company’s value proposition convincingly.

Impact:

  • Enhanced online presence: The website effectively showcases QUASR’s solutions, attracting international visitors.
  • Improved user experience: Multilingual functionality and diversified payment solutions enhance accessibility and ease of use.
  • Increased engagement: Social media integration and relevant content keep visitors engaged and informed.
  • Investor attraction: Clear presentation of the company’s value proposition and achievements attracts potential investors.

CLT Business Solutions

In a world where access to healthcare can often feel out of reach, CLTB Solutions stands as a beacon of hope, particularly for vulnerable communities facing disproportionate health challenges.

The Project ASCENT initiative, driven by a profound commitment to equity and understanding, sought to bridge the gap in lung cancer awareness and screening among Hispanic populations in South and Central Florida. This case study reflects a journey of empathy and action, where the voices of a community were heard, and steps were taken to ensure a healthier, more informed future for all.

Saluvax

Promoting Health Through Vaccination

Campaign Overview:

SaluVax focuses on equitable vaccine access for Hispanic communities. Through branding, Spanish-language materials, social media campaigns, educator deployment, and presentations, SaluVax exceeded its targets in outreach, vaccinations, and educational distribution, significantly impacting public health in Florida.

Objectives and Achievements:

  • Increase Awareness: Promoted COVID-19 vaccination among the Hispanic community in Florida.
  • Outreach: Reached 1,346 people (170% of the goal).
  • Vaccinations: Facilitated 400 vaccinations (114% of the goal).
  • Educational Materials: Distributed 768 materials (146% of the goal).
  • Presentations: Held monthly sessions both virtually and in-person.

Impact:

  • Social Media Reach:
    • Instagram: 10,300 people reached.
    • Facebook: 822 people reached.

Cure Bowl

Facebook and Instagram Organic Campaign

Campaign Overview:

The Cure Bowl, an annual college football game in Orlando, Florida, is dedicated to fighting cancer. The campaign aimed to raise awareness, attract attendees, and generate donations for cancer research.

Objectives and Achievements:

  • Social Media Objectives:
    • Reached 787,047 users on Facebook (31% above goal) and 148,364 on Instagram (48% above goal).
    • Garnered 11,613 profile visits on Facebook (16% above goal) and 14,124 on Instagram (28% above goal).
    • Total users reached exceeded 119,084 (49% above goal).
  • Website Objectives:
    • Achieved 139,500 website views (40% above goal), 90,200 sessions (29% above goal), and 73,400 users (22% above goal).

Impact:

  • Significant reach on social media engaged a large audience.
  • Increased profile visits indicated compelling content.
  • Surge in website visits and sessions demonstrated successful traffic generation.
  • Elevated website users showed effective conversion from visitors to users.

Orange County
Public Schools

Educational Video Production

Project Overview:

Orange County Public Schools (OCPS) embarked on a project to create twelve educational videos covering topics such as hurricanes, tornadoes, flooding, and extreme heat. The videos target children in the Orange County area, aiming to provide modern, informative, and entertaining content to complement the curriculum.

Objectives and Achievements:

  • Creation of 12 engaging videos tailored for children’s age groups.
  • Incorporation of humor and visuals to enhance learning.
  • Collaboration with external consultants for scriptwriting and creative input.
  • Delivery of high-quality videos within the allocated budget of $80,000.

Impact:

  • Enhanced student engagement and understanding of subjects.
  • Standardization of curriculum across different schools in the district.
  • Reduction of teacher workload by providing comprehensive educational resources.
  • Positive feedback from stakeholders, indicating the effectiveness of the videos in the learning environment.

The Center Orlando

Website Support Services

Project Overview:

IDX.Marketing provided monthly hourly general website support services to The Center Orlando, ensuring their website remained dynamic, updated, and optimized for users. This support included maintenance, content updates, event promotion, and visual enhancements.

Objectives and Achievements:

  • Maintain an active, up-to-date, and responsive website for The Center Orlando.
  • Highlight the organization’s team, events, and campaigns effectively.
  • Provide cost-efficient, time-optimized, and adaptive web support services.
  • Ensure the website maintains a professional appeal with consistent updates and maintenance.

Impact:

  • Cost efficiency: Expert web services provided without the need for a full-time team, reducing overhead costs.
  • Time optimization: The organization’s team focused on their core mission while IDX.Marketing managed the website.
  • Adaptive support: Services adapted to the evolving needs of the organization.
  • Professional appeal: Consistent updates and maintenance maintained the website’s top-tier status.
  • Expertise on-call: Immediate professional assistance provided whenever challenges arose, ensuring smooth website operation.

The Osceola
Chamber

Rebranding

Project Overview:

The Kissimmee Chamber of Commerce underwent a rebranding initiative to better represent the entire Osceola County region. IDX.Marketing played a pivotal role in the project, serving on a 6-member committee responsible for overseeing the process.

Objectives and Achievements:

  • Establish a new brand identity reflecting the chamber’s expanded scope.
  • Increase awareness, engagement, and membership.
  • Position the chamber as progressive and inclusive.
  • Develop a comprehensive brand strategy and ensure consistent branding across all channels.

Impact:

  • Enhanced perception and visibility, leading to increased membership and engagement.
  • Improved stakeholder perception and positive community feedback.
  • Consistent branding across channels strengthened brand recognition and identity.
  • Valuable lessons learned, including the importance of clear objectives, collaborative decision-making, strategic agency partnership, comprehensive launch strategy, and measuring impact.

Shield Us

Creating Branding for ShieldUs

Project Overview:

IDX.Marketing collaborated with Shield Us, a not-for-profit dedicated to COVID-19 vaccination in Central Florida, to promote the Vaccine Reluctance Grant provided by HRSA. The campaign targeted underserved communities in Orange, Brevard, Osceola, and Seminole counties, aiming to educate about COVID-19 dangers and encourage vaccination.

Objectives and Achievements:

  • Develop branding materials to promote the Vaccine Reluctance Grant.
  • Inform underrepresented communities about COVID-19 risks and vaccination benefits.
  • Create a branding strategy addressing three demographics in three languages.
  • Design a logo, brand book, Facebook banner, social media posts, and multilingual advertisements.

Impact:

  • Successfully designed a logo representing Shield Us’ mission and vaccination importance.
  • Established brand guidelines ensuring consistency across materials.
  • Created visually appealing Facebook banners and social media posts in English, Creole, and Spanish.
  • Developed multilingual advertisement campaigns emphasizing vaccination benefits and community impact.
  • Crafted a magazine-style document detailing branding efforts and community outreach initiatives, effectively communicating the importance of vaccination.

EMS Effective
Management Solutions LLC

Branding & Website Development

Project Overview:

IDX.Marketing partnered with EMS Effective Management Solutions to address three key challenges: lack of a distinctive brand identity, absence of a website, and need for improved communication. The campaign aimed to enhance EMS’s visual presence, establish an online platform, and streamline information sharing.

Objectives and Achievements:

  • Develop a recognizable brand identity through logo creation and brand book development.
  • Design cohesive collateral materials including business cards, folders, and lower thirds.
  • Create targeted collateral such as an accounting guide format, mouse pad, banner, and monitor presentation.
  • Build a user-friendly website featuring clean navigation and transparent information about EMS’s services.

Impact:

  • Enhanced brand recognition with a memorable logo and consistent brand presence.
  • Increased online visibility and lead generation through a user-friendly website.
  • Streamlined communication processes and improved accessibility to information for clients.
  • EMS now confidently guides businesses and individuals towards personalized success with a clear, confident identity and a user-friendly website acting as a beacon for new clients.

Public Allies

Public Allies Program Recruitment Campaign

Campaign Overview:

Public Allies utilized targeted advertising campaigns on Facebook and Instagram to enhance lead generation for program enrollment.

Objectives and Achievements:

  • Strategic Goals: Aimed for a reach of 122,000 and at least 6,100 clicks over a three-month period.
  • Results: Exceeded objectives with a total reach of 195,159 and 6,146 clicks.

Impact:

The campaign’s success in surpassing its marketing goals highlights the effectiveness of the strategies employed and the positive engagement of the target audience. This achievement underscores Public Allies’ capability in mobilizing impactful community involvement.

Americas Taxi USA

Google Ads Campaign

Campaign Overview:

Americas Taxi USA, known for its family-oriented services and 24/7 availability in Orlando and Kissimmee, launched a targeted Google Ads campaign to enhance brand visibility and customer engagement amidst strong competition from traditional taxis and ride-sharing apps.

Objectives and Achievements:

  • Strategic Goals: Increase clicks on Google Search and Display campaigns to boost customer inquiries and service utilization.
  • Performance Metrics:
    • Click-Through Rate (CTR): Achieved a consistent monthly increase, peaking at 154.29% in December.
    • Call Efficiency: Improved received calls to 87.96% and reduced missed calls to 12.04% by December.
    • Cost Efficiency: Decreased the cost per conversion from $22.01 to $7.41 over four months.

Impact:

The campaign effectively increased calls and optimized call handling, demonstrating significant improvements in engagement and cost efficiency, positioning Americas Taxi USA as a competitive player in the urban transportation market.

UCF College of
Graduate Studies

Website Analysis & Recommendations

Objectives and Achievements:

  • Enhance website functionality to increase application submissions.
  • Streamline the application process for prospective graduate students.
  • Improve user experience and engagement with the website.

Impact:

  • Simplified application process with a shorter initial form.
  • Implementation of chat feature for real-time inquiries.
  • Translation services to make the website more inclusive.
  • Creation of customer personas to tailor content effectively.

Key Points:

  • Collaboration with Reality Marketing Group.
  • UCF College of Graduate Studies serves as a gateway to academic excellence.
  • Website development focused on optimizing functionality and aesthetics.
  • Identified customer personas include prospective students, faculty, and alumni.
  • Challenges addressed include high drop-off rates and navigation issues.
  • Opportunities identified for improvement include SEO enhancements and accessibility audits.
  • Proposals for personalized video introductions and multilingual support to enhance user engagement.

Four Corners
One Vision

Branding & Website Development

Project Overview:

IDX.Marketing collaborated with Four Corners Area Council to establish a distinctive brand identity and create a cohesive online presence for the Four Corners region in Florida. The initiative aimed to foster coordination among the diverse jurisdictions and address challenges related to growth and development.

Objectives and Achievements:

  • Develop a symbolic and visually appealing logo representing unity.
  • Create a comprehensive brand book to ensure consistency across communication channels.
  • Design a visually appealing PowerPoint presentation template aligned with the brand identity.
  • Develop a dynamic and user-friendly website (onevisionfourcorners.com) to serve as a central hub of information for the initiative.

Impact:

  • Established a distinctive brand identity for Four Corners One Vision.
  • Enhanced online presence through a comprehensive website communicating the initiative’s mission, goals, and ongoing activities.
  • Improved coordination among different jurisdictions involved in the initiative.
  • Provided a future-ready platform to address workforce and affordable housing issues by serving as a central hub for information and coordination.

Orange County
Public Schools

Fulfilling Marketing Material Needs for Osceola County Public Schools (OCPS) Food and Nutrition Services

Project Overview:

IDX.Marketing collaborated with Vinali Staffing and DiVerse Media to create marketing materials for OCPS Food and Nutrition Services (FNS). The goal was to aid in the recruitment of cooks for schools by developing a comprehensive range of branding materials.

Objectives and Achievements:

  • Create visually appealing marketing materials to attract potential job applicants.
  • Develop cohesive branding materials aligned with OCPS FNS’s vision and objectives.
  • Produce flyers, shirt prints, apron prints, diplomas, banners, truck decals, flags, and business cards to effectively communicate the message and enhance brand visibility.
  • Successfully fulfill OCPS FNS’s marketing material needs, contributing to their hiring and staffing initiatives.

Impact:

  • Enhanced professionalism and unity among OCPS FNS staff through custom shirt prints and apron prints.
  • Increased brand visibility and awareness at recruitment events and job fairs with visually striking banners, truck decals, and flags.
  • Facilitated easy communication and networking opportunities for OCPS FNS staff through professional business cards.
  • Contributed to successful recruitment efforts by effectively conveying the department’s values and opportunities through comprehensive branding materials.
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