The retargeting campaign strategy for AJ’s Air aimed to increase conversions by re-engaging visitors who had previously interacted with the brand but had not yet become customers. By strategically targeting these users through Google Ads, the campaign reminded them of AJ’s Air’s value and encouraged actions such as requesting services, subscribing to the newsletter, or reaching out for more information. Additionally, the organic Meta campaign built trust and reinforced AJ’s Air’s image as a thought leader and reliable HVAC service provider in the Orlando area.
Implementing this retargeting campaign allowed AJ’s Air to effectively convert interested visitors into customers, maximizing the return on investment for their digital marketing efforts.
As part of AJ’s Air’s strategy, incorporating a professional photoshoot significantly boosted the company’s personal branding. High-quality images of the team, premises, and completed projects were used to convey the expertise and trustworthiness of AJ’s Air to potential customers.
These images were utilized across various marketing channels, including the company website, social media, and promotional materials. By showcasing the people behind AJ’s Air and the quality of their work, the company created a stronger connection with its target audience and built trust in their brand.
