case studies Americas taxi USA

Case

Studies

Americas Taxi

Google Ads

About the Client

Americas Taxi USA stands out among transportation companies due to its unique family-oriented approach. They prioritize creating a comfortable and enjoyable experience for their clients in every service they offer. Since 2019, their dedicated team has been committed to providing reliable and secure transportation services.

Their comprehensive range of services includes Taxi Service, Delivery Service, Moving Services, Public and Private Utility Payment Service, Western Union Money Transfer Service, and Long-Distance Travel Service. Operating 24/7, Americas Taxi USA is a reliable partner whenever transportation assistance is needed.

About This Project

Customer need

In a highly competitive environment in the cities of Orlando and Kissimmee, the taxi industry contends with the dominant presence of traditional taxis and ride-sharing app platforms such as Uber and Lyft. Additionally, numerous telephone taxi companies operate in this challenging market. Americas Taxi, aware of the heated competition, faces the need to establish itself as a prominent player and increase the number of calls to ensure sustainable success in this competitive landscape.

Campaign objectives

A brief market analysis suggests that there is a demand for reliable and affordable transportation services in the United States, especially in urban areas. Companies like Uber and Lyft dominate the ride-hailing market, but there is still room for traditional taxi services like Americas Taxi USA. Moreover, there has been a growing demand for contactless payment options and delivery services, which the company also offers.

The company could leverage these trends to attract new customers and increase their market share. Competitor analysis suggests that there are other traditional taxi services in the market, but Americas Taxi USA can differentiate themselves by offering a range of services under one roof and by emphasizing their commitment to excellent customer service. Additionally, starting social media advertising campaigns could be an effective way to stand out from the competition and reach potential customers who may not be familiar with their services.

General Objective

The objective of this marketing plan is to increase awareness of Americas Taxi USA’s services and attract new customers, ultimately leading to an increase in revenue.

Specific Objectives

The specific objective is to increase clicks on the Google Search and Google Display campaigns. We expected a certain number of clicks each month. (Numbers are kept private as per client request.)

This will be measured by tracking the number of clicks and optimizing campaigns accordingly.

By achieving this objective, we aim to increase the number of potential customers who are aware of and interested in the services offered by Americas Taxi USA.

Audience:

Elderly individuals
Blue-collar Workers (working-class individuals engaged in manual labor, which may involve skilled or unskilled work)
We will focus on the metropolitan area of Orlando and Kissimmee.

Actions Plan

Google Search Campaign

Click to Call for Taxi Service

This campaign focuses on taxi services in Kissimmee, Florida, where many other companies are also trying to advertise. We will use keywords such as “taxi near me” and “taxi service.”

Google Display Campaign

For Delivery Service

This campaign focuses on promoting other transportation services offered by Americas Taxi USA, such as delivery and moving services.

Results

In today’s digital landscape, capturing the attention of potential customers often feels like trying to catch lightning in a bottle. Standing out amongst the cacophony of online messaging takes a strategic approach and a “touch of magic”

This case study dives into the heart of a Google Ads campaign that, against all odds, managed to do just that.

Over a four-month period, it not only attracted more leads than initially thought possible, but also consistently improved its efficiency and ultimately, its return on investment.

Prepare to be surprised as we unlock the secrets behind this campaign’s phenomenal success, starting with a simple question: how do you turn digital whispers into booming phone calls?

Results Overview:

Across the four-month campaign, spanning from September to December, the performance metrics exhibit a compelling narrative of success. The total calls, received calls, missed calls, and the average cost per conversion collectively present a comprehensive overview of the campaign’s achievements.

Detailed Monthly Breakdown:

Month	% Click-through rate (CTR)	% Received Calls	% Missed Calls	Cost Per Month Conversion
September	%83.57	%31.62	%68.38	$22.01
October	%116.43	%59.51	%40.49	$13.13
November	%123.57	%95.38	%4.62	$9.08
December	%154.29	%87.96	%12.04	$7.41

Key Observations:

Increase in Total Calls:

The campaign exhibited a consistent rise in total calls, indicating an expanding reach and heightened effectiveness in attracting potential customers.

Improvement in Call Reception:

Notably, there was a substantial improvement in the reception of calls. The transition from a 31.62% reception rate in September to an impressive 87.96% rate in December underscores enhanced call management and response.

Reduction in Missed Calls:

The campaign experienced a significant reduction in missed calls, reflecting improved efficiency in call handling and heightened engagement with potential customers.

Decrease in Cost per Conversion:

A consistent decrease in the cost per conversion from $22.01 in September to $7.41 in December signifies an increasing return on investment, rendering the campaign progressively more cost-effective over time.

Conclusion:

This Google Ads campaign stands as a testament to the effectiveness of strategic digital marketing efforts. The tangible results, marked by increased calls, improved call reception, reduced missed calls, and a declining cost per conversion, collectively underscore the success and impact of the campaign. As businesses navigate the competitive landscape of online advertising, this case study serves as a beacon of insight into crafting and optimizing impactful Google Ads campaigns.

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