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Case
Studies

CLT Business Solutions

SMB

About the Client

CLTB Solutions is committed to building sustainable and fair communities by providing innovative land use and affordable housing solutions. Born out of a desire to combat the housing crisis and economic injustice, they work hand-in-hand with diverse communities to promote ownership and access to vital resources. With a heartfelt dedication to ensuring long-term affordability and stability, CLTB Solutions envisions a future where everyone can have a place to call home.
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Project CLT Business Solutions

About This Project

Project ASCENT was a CDC-funded initiative subcontracted by CLT Business Solutions to gather insights on lung cancer screening from Latino/Hispanic populations in South and Central Florida. The project aimed to address the disproportionate impact of lung cancer on ethnic subgroups and improve public health outcomes through increased awareness and early detection.

Customer Need

The primary need was to understand the perceptions and awareness of lung cancer screening within Hispanic communities, particularly those aged 50-80 with a history of smoking. This understanding would help in developing targeted strategies to increase screening rates and early detection, ultimately improving health outcomes in these populations.

Specific Goals

  • Gather insights from Latino/Hispanic populations in South and Central Florida on lung cancer screening.
  • Disseminate informational materials about lung cancer.
  • Drive awareness for Baptist cancer sites throughout Florida.

Action Plan

Recruitment and Training: Bilingual brand ambassadors with street team experience were recruited and trained.
Survey Distribution: Surveys were conducted in various locations in Kissimmee and Orlando, targeting Hispanic individuals aged 50-80 with a history of smoking.
Incentives: Participants were provided with gift cards as incentives for completing the surveys.
Educational Materials: Informational brochures about lung cancer were distributed to increase awareness.
Phased Implementation:
  • March-April 2024: Approved surveys: 99
  • April 22 – May 6, 2024: Total surveyed: 48
  • May 15 – June 7, 2024: Total surveyed: 87

Results

  • Total Approved Surveys: 185
  • Total Not Approved Surveys: 69
  • Overall Survey Completion Rate: 72.8%
  • Key Findings:
    • The project successfully surveyed 185 Hispanic individuals aged 50-80 with a history of smoking.
    • A high approval rate of 72.8% indicated effective targeting and engagement.
    • The multi-phase approach allowed for continuous data collection and strategy refinement.
    • Insights were gathered from diverse Hispanic communities in Kissimmee and Orlando.
Conclusion:
Project ASCENT has touched the lives of Hispanic communities in South and Central Florida by successfully uncovering vital insights into their perceptions of lung cancer screening. Through deep community engagement and thoughtful data collection, the project has set a compassionate example for future public health efforts aimed at specific ethnic groups. The knowledge gained from this initiative holds the promise of improving lung cancer prevention and early detection, not just for Hispanic communities in Florida, but for many others in the future.
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External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
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Some On-site SEO actions are:
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  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

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The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

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Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

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The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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