Case
Studies

SEO
Website Updates
and Maintenance

About the Client

Cruz Institute specializes in providing high-quality vocational training, designed to equip students with the skills needed to excel in their careers. Its mission is to foster professional success and personal growth for each individual.

SEO Optimization and Growth Results

(October 2022 - September 2023)

Project Summary

This case study analyzes the results obtained after implementing SEO strategies from October 2022 to November 2023, comparing performance with the previous period (October 2021 to November 2022). The data reflects significant progress across all key metrics, highlighting the positive impact of the initiatives undertaken.

Key Results

Massive Increase in Users and New Users

  • Users: The number of users increased from 702 to 4,283, representing a 510% growth.
  • New Users: New users also grew significantly, from 702 to 4,271, demonstrating the SEO strategies’ ability to attract fresh and relevant audiences.

Sustained Growth in Sessions

  • Sessions increased from 1,034 to 5,899, equating to a 470% growth, consolidating steady and growing traffic.

Greater Site Interaction

  • Total Views: The number of site views increased more than fourfold, from 3,131 to 14,376, showcasing more engaging and relevant content for users.
  • Engaged Sessions: Engaged sessions grew from 630 to 3,191, a 406% increase, indicating deeper user interaction with the site.

Significant Events

  • The number of recorded events rose from 9,237 to 39,996, demonstrating a notable increase in user actions such as clicks, downloads, or specific conversions.

Highlighted Monthly Averages

(Current Period)

  • Average Users: 356.92 per month.
  • Average Sessions: 491.58 per month.
  • Average Views: 1,198 per month.
  • Average Events: 3,333 per month.

Conclusion:

This analysis demonstrates the positive impact of the implemented SEO strategies, achieving significant growth in users, sessions, views, and events. These metrics reflect improved visibility, user attraction, and engagement with the website, consolidating its relevance and effectiveness. The results underline the importance of maintaining and optimizing SEO strategies in the long term, focusing on high-quality content and enhanced user experiences to continue boosting site performance.

Website Updates and Maintenance

Below are the actions carried out for website updates and maintenance, aimed at improving functionality, design, and content. These tasks focus on ensuring an optimal user experience and keeping the site up to date in terms of technical, visual, and informational aspects. The main optimizations and improvements are presented below:
  • Review, analysis, and recommendations for the website.
  • Review, analysis, and recommendations for the website. Optimizations and restructuring of the Home Page.
  • PDF design for the Programs page.
  • Content optimization for the programs.
  • Creation of the Programs page.
  • Content changes and additions to the website.
  • Plugin and PHP updates on the website’s Cpanel (addressing an issue with WordPress updates).
  • Review of email information sent by GoDaddy.
  • Pop-up notice for program start dates.
  • Banner design for the Home Page announcing new courses.
  • Home Page edits to insert two banners announcing new courses.
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