Diversifly is a Florida-based company whose goal is to train pilots through specially designed programs to prepare them in an individualized manner. The inspiration for this business originated from noticing a void in accelerated programs and a latent need for people who have very little time and a high willingness to learn. Diversifly’s programs have a high success rate and provide the theoretical and practical tools in a personalized way for its students to achieve certification with the highest quality standards and in the shortest possible time.
Diversifly offers 3 programs:
Private Pilot
Commercial Pilot
Instrument Rating (IR)
About This Project
Strategy
Brand Awareness Campaign
Organic Campaign where 30 posts were created, which were used for 2 months (one post every two days) and Boost Posts were applied.
Brand awareness advertising campaign that was applied for a month, with 2 sets of ads and 6 ads in total.
Conversion Campaign
Create leads in a Conversion Campaign to be run monthly with 2 Ad Sets and 6 Ads in total.
Social Networks
Facebook
Instagram
Audiences
Men or women between 18 to 25 years old. See their future in aviation.
Men or women between 30 to 60 years old. Fly for sport, hobby, emotion or economic status.
Campaign objectives
Brand Awareness Campaign
Estimated results Reach 33,000 per month.
Conversion Campaign
Conversions 5 per month.
Results
One of the main challenges to overcome is that Diversifly is a new and little known company. Part of the campaign was focused on having a presence in the market.
Through audience segmentation, we achieved a very high reach of 192,783 in only 4 months, considering how little commercial service the company provides.
This became another challenge to overcome, which was to reach 5 conversions per month. Through a welldefined and executed campaign, we achieved an average of 21.25 monthly conversions, exceeding the initial estimate by 425%.
Organic Facebook
Reach: 403,131
Page and Profile Visits: 1,662
Instagram Reach: 24,971
5
Facebook Ads
Reach: 192,783, we exceeded the metric by 146.04%
Impressions: 453,787
Frequency: 1.82
Link Clicks: 6,749
Unique Link Clicks: 5,815
CPC (cost per link click): $0.89
Conversions : 85 we exceeded the metric by 425%
Analytic Google
Users: 5,855
New Users: 5,835
Sessions: 7,039
Engaged Sessions: 3,137
Event Count: 30,412
Skills essential
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