Case
Studies
Diversifly
  • Facebook and Instagram Ads campaigns

About the Client

Diversifly is a Florida-based company whose goal is to train pilots through specially designed programs to prepare them in an individualized manner. The inspiration for this business originated from noticing a void in accelerated programs and a latent need for people who have very little time and a high willingness to learn. Diversifly’s programs have a high success rate and provide the theoretical and practical tools in a personalized way for its students to achieve certification with the highest quality standards and in the shortest possible time.
Diversifly offers 3 programs:
  • Private Pilot
  • Commercial Pilot
  • Instrument Rating (IR)
About This Project
Strategy
Brand Awareness Campaign
  • Organic Campaign where 30 posts were created, which were used for 2 months (one post every two days) and Boost Posts were applied.
  • Brand awareness advertising campaign that was applied for a month, with 2 sets of ads and 6 ads in total.
Conversion Campaign
  • Create leads in a Conversion Campaign to be run monthly with 2 Ad Sets and 6 Ads in total.
Social Networks
  • Facebook
  • Instagram
Audiences
  • Men or women between 18 to 25 years old. See their future in aviation.
  • Men or women between 30 to 60 years old. Fly for sport, hobby, emotion or economic status.
Campaign objectives
Brand Awareness Campaign
  • Estimated results Reach 33,000 per month.
Conversion Campaign
  • Conversions 5 per month.
Results
One of the main challenges to overcome is that Diversifly is a new and little known company. Part of the campaign was focused on having a presence in the market.
Through audience segmentation, we achieved a very high reach of 192,783 in only 4 months, considering how little commercial service the company provides.
This became another challenge to overcome, which was to reach 5 conversions per month. Through a welldefined and executed campaign, we achieved an average of 21.25 monthly conversions, exceeding the initial estimate by 425%.
Organic Facebook
  • Reach: 403,131
  • Page and Profile Visits: 1,662
  • Instagram Reach: 24,971 5
Facebook Ads
  • Reach: 192,783, we exceeded the metric by 146.04%
  • Impressions: 453,787
  • Frequency: 1.82
  • Link Clicks: 6,749
  • Unique Link Clicks: 5,815
  • CPC (cost per link click): $0.89
  • Conversions : 85 we exceeded the metric by 425%
Analytic Google
  • Users: 5,855
  • New Users: 5,835
  • Sessions: 7,039
  • Engaged Sessions: 3,137
  • Event Count: 30,412
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