Case
Studies

Four Corners
One Vision

Demonstration that unity is strength.
  • Branding
  • Logo
  • Brand Book
  • PowerPoint Presentation
  • Website Development

About the Client

The Four Corners, where Lake, Orange, Osceola, and Polk counties meet in Florida, is experiencing rapid growth and aims to establish a unique and easily identifiable identity. The area faces challenges due to the diverse approaches of various jurisdictions. Four Corners One Vision originated as an initiative by the Four Corners Area Council to create a strategic plan. It has evolved into a public-private partnership, jointly funded by the Council and the four counties. The focus is on planning for the future and fostering coordinated government services. Current activities include coordinating local planning and development regulations and improving the area’s transportation network. In 2020, the initiative will address workforce/affordable housing issues.
Customer need
  • Lack of a distinctive brand identity.
  • Absence of a cohesive online presence.
  • Need to improve communication and coordination among different jurisdictions.
IDX.Marketing Approach
Brand:
  • Logo Design: A symbolic and visually appealing logo was created to represent the unity of the Four Corners.
  • Brand Book: Comprehensive brand guidelines were developed to ensure consistency across all communication channels.
  • PowerPoint Presentation: A visually appealing presentation template aligned with the brand identity was designed.
Website Development
  • A dynamic and user-friendly website ( onevisionfourcorners.com ) was created
    to serve as the central hub of information for the initiative.
  • A page was designed to showcase public documents that may be helpful in
    understanding the work and current activities of the Initiative and highlight the
    unique aspects of Four Corners.
  • Brand elements were seamlessly integrated into the website design.
Results

Established Brand Identity:

The new logo and brand book provided Four Corners One Vision with a distinctive and recognizable identity.

Enhanced Online Presence:

The website serves as a comprehensive platform effectively communicating the mission, goals, and ongoing activities of the initiative.

Improved Coordination:

Coordinated brand elements and messages facilitate smooth communication among the different jurisdictions involved in the initiative.

Future-Ready Platform:

The website serves as a foundation to address future challenges, including workforce and affordable housing issues, by providing a central hub for information and coordination.
Conclusion:
IDX.Marketing’s strategic approach to branding and website development has significantly contributed to the transformation of Four Corners One Vision. By creating a strong brand identity and an online presence aligned with the initiative’s goals, the groundwork has been laid for effective coordination, communication, and response to future challenges. This case study demonstrates the effectiveness of unity in achieving a common vision.
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