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Case
Studies

Four Corners
One Vision

Demonstration that unity is strength.
  • Branding
  • Logo
  • Brand Book
  • PowerPoint Presentation
  • Website Development

About the Client

The Four Corners, where Lake, Orange, Osceola, and Polk counties meet in Florida, is experiencing rapid growth and aims to establish a unique and easily identifiable identity. The area faces challenges due to the diverse approaches of various jurisdictions. Four Corners One Vision originated as an initiative by the Four Corners Area Council to create a strategic plan. It has evolved into a public-private partnership, jointly funded by the Council and the four counties. The focus is on planning for the future and fostering coordinated government services. Current activities include coordinating local planning and development regulations and improving the area’s transportation network. In 2020, the initiative will address workforce/affordable housing issues.
Logo Four Corners One Vision
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Customer need
  • Lack of a distinctive brand identity.
  • Absence of a cohesive online presence.
  • Need to improve communication and coordination among different jurisdictions.
IDX.Marketing Approach
Brand:
  • Logo Design: A symbolic and visually appealing logo was created to represent the unity of the Four Corners.
  • Brand Book: Comprehensive brand guidelines were developed to ensure consistency across all communication channels.
  • PowerPoint Presentation: A visually appealing presentation template aligned with the brand identity was designed.
Logo Four Corners One Vision
website Four Corners One Vision
Website Development
  • A dynamic and user-friendly website ( onevisionfourcorners.com ) was created
    to serve as the central hub of information for the initiative.
  • A page was designed to showcase public documents that may be helpful in
    understanding the work and current activities of the Initiative and highlight the
    unique aspects of Four Corners.
  • Brand elements were seamlessly integrated into the website design.
Results

Established Brand Identity:

The new logo and brand book provided Four Corners One Vision with a distinctive and recognizable identity.

Enhanced Online Presence:

The website serves as a comprehensive platform effectively communicating the mission, goals, and ongoing activities of the initiative.

Improved Coordination:

Coordinated brand elements and messages facilitate smooth communication among the different jurisdictions involved in the initiative.

Future-Ready Platform:

The website serves as a foundation to address future challenges, including workforce and affordable housing issues, by providing a central hub for information and coordination.
Conclusion:
IDX.Marketing’s strategic approach to branding and website development has significantly contributed to the transformation of Four Corners One Vision. By creating a strong brand identity and an online presence aligned with the initiative’s goals, the groundwork has been laid for effective coordination, communication, and response to future challenges. This case study demonstrates the effectiveness of unity in achieving a common vision.
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Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
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  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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