case studies jcb – IDX.Marketing

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Junior Colombian Burger

A Flavorful Branding Journey

INTRODUCTION

In 2015, IDX.Marketing embarked on a branding adventure with Junior Colombian Burger, a humble food cart aspiring to create the finest “Colombian-inspired Angus beef burger” experience. With the vision of expanding to multiple locations, we crafted a comprehensive branding strategy that captured the essence of the brand and incorporated Colombian words and expressions to infuse the voice and tone with authenticity. This case study explores the full spectrum of branding elements created for Junior Colombian Burger, including menu designs, website development, and digital marketing initiatives.

Junior Colombian Burger

Our history…

We started humbly but with a “grande” plan: To craft the finest “Colombian-inspired Angus beef burger” the world has ever savored, no fibbing. From a modest food cart to the buzzing Junior Colombian Burger chain you know today, our dream has burgeoned just like the mouthwatering flavors of our burgers.

Unique Brand Voice:

To establish a distinctive brand voice, we integrated Colombian words and expressions into the brand messaging. For example, our “pasion” for “sabrosura-filled burgers” and our dedication to using the “freshest high-quality ingredients” became defining features of Junior Colombian Burger’s identity.

BRANDING

Identity Items:

To bring the brand to life visually, IDX.Marketing created the following branding and identity items for Junior Colombian Burger:

Menu Designs:

We designed menus for printing in different sizes to cater to various customer preferences and locations.

Wall Menu Design:

A captivating wall menu design was crafted to engage customers and showcase the wide range of burger offerings.

Menu Design for Televisions:

Dynamic and visually appealing menu designs were tailored for display on televisions, enhancing the customer experience.

Banner Designs:

Eye-catching banners of different sizes were designed to promote Junior Colombian Burger at events, festivals, and local establishments.

Cup and Wrapper Designs:

Distinctive designs were created for cups and wrappers, reinforcing the brand’s visual identity and creating a memorable dining experience.

Sauce Packaging Designs:

Innovative packaging designs were crafted to reflect the brand’s personality and add flair to the presentation of their signature sauces.

Floor Indicator Designs:

Strategically designed floor indicators guided customers through the restaurant, creating an immersive brand experience.

Flyer Design:

Engaging and informative flyers were designed to promote special offers, events, and new menu items.

Various Sticker Designs:

An assortment of stickers with unique designs were created to generate brand awareness and foster customer loyalty.

Billboard Design:

Eye-catching billboards were designed to captivate passersby and generate interest in Junior Colombian Burger’s offerings.

Business Card Design:

Professional and visually appealing business cards were developed to facilitate networking and brand representation.

Design for Kitchen Aprons:

Distinctive designs were created for kitchen aprons, reflecting the brand’s identity and instilling a sense of pride in the staff.

Poster Design for Bathrooms:

Captivating poster designs for bathrooms were crafted to entertain and engage customers during their visit.

Wall and Window Vinyl Designs:

Creative vinyl designs for walls and windows added visual interest and further reinforced the brand’s identity.

Website Development:

IDX.Marketing also created a new website for Junior Colombian Burger to enhance their online presence and facilitate online ordering. The website included separate pages for each of their four locations, allowing customers to easily find information and place orders.

Digital Marketing Initiatives:

To amplify Junior Colombian Burger’s online reach and engage with their target audience, IDX.Marketing implemented the following digital marketing strategies:

Organic Campaign and Boosted Ads:

A comprehensive organic campaign was executed, leveraging boosted ads to increase brand visibility and drive customer engagement.

Social Media Banner:

A visually appealing banner was designed for social media platforms, captivating users’ attention and reinforcing the brand’s identity.

Conclusion:

IDX.Marketing’s collaboration with Junior Colombian Burger resulted in a flavorful and comprehensive branding journey. By incorporating Colombian words and expressions, we captured the unique essence of the brand. From menu designs to website development and digital marketing initiatives, our strategic approach aimed to create a memorable and authentic experience for customers. Through our partnership, Junior Colombian Burger has grown into a beloved chain, enticing taste buds with the most flavorful burgers that leave customers exclaiming, “¡Qué rico!”

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