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Case
Studies
Public Allies
Central Florida
  • Facebook and Instagram Ads campaigns

About the Client

Public Allies Central Florida is one of 22 sites around the country under the national Public Allies organization, part of the AmeriCorps network. Public Allies is a national movement committed to changing both the face and practice of leadership by recruiting and training talented emerging leaders with a passion for social impact to create meaningful change in our community. Our Allies are diverse, equity-centered, innovative problem solvers, dedicated to mobilizing community assets to develop solutions to local challenges. In partnership with nonprofit partners, we deliver our nationally recognized, values-driven, results-led apprenticeship to advance our mission to create a just and equitable society and the diverse leadership to sustain it.
About This Project
Customer need
The client had a need to market the Public Allies Program and spread the word that there is an opportunity for community improvement and personal growth when selected. Strategic partner RMG.
Strategy
The campaigns will focus on “Lead Generation”.
All campaigns will have a link to the provided landing page.
Social Networks
  • Facebook
  • Instagram
Audiences
Men and women from 18 to 60 years old. All concentrated in Osceola Florida, Orange County Florida, Lake County Florida and Seminole County Florida in the United States.
Campaign objectives
  • Have a reach of at least 122,000 for three months.
  • Have at least of 6,100 clicks for three months.
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Results
The work carried out in the Ads campaigns exceeded the established objectives.
This means that a significant percentage of the population enrolled in the Public Allies Program.
Due to the type of model of the Public Allies organization, we cannot speak of a monetary gain after the development of the campaigns. Being a non-profit organization, its function is to help, teach and inform people. The strategy for the campaigns was based on this.
With that in mind, we can state that the results of the advertising campaigns were very successful and contributed to a considerable percentage of the population enrolling in the Public Allies Program.
Organic Facebook
  • Reach: 206,462
  • Page and Profile Visits: 706
  • Instagram Reach: 5,6355
Facebook Ads
  • Reach: 195,159, we exceeded the metric by 159.96%
  • Impressions: 507,962
  • Frequency: 2.67
  • Link Clicks: 6,146, we exceeded the metric by 100.75%
  • Unique Link Clicks: 6,603
  • CPC (cost per link click): $0.79
Analytic Google
  • Users: 4,629
  • New Users: 4,614
  • Sessions: 5,332
  • Engaged Sessions: 4,219
  • Event Count: 1.28
Skills essential

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More About This Project
With the Ads campaign we were able to exceed the established objectives:
  • The Reach goal was exceeded by 159.96%.
  • The Clicks goal was exceeded by 108.24%.
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