Creation of branding materials for Shield Us to promote
COVID-19 vaccination in Central Florida, targeting
underserved communities in Orange, Brevard, Osceola,
and Seminole counties.
About the Client:
Shield Us is a not-for-profit company dedicated to
health and wellness through COVID-19 vaccination in
Central Florida. Their primary focus is on underserved
communities, and they aim to protect these
communities through community outreach, providing
useful information, reliable resources, and vaccination
options and data.
About the Project:
Customer Need:
Shield Us required a marketing campaign to promote
the Vaccine Reluctance Grant provided by HRSA. The
goal was to inform underrepresented communities
about the dangers of COVID-19, emphasize the positive
aspects of vaccination, and influence individuals to get
vaccinated.
Strategic Partner:
IDX.Marketing, a digital marketing agency, collaborated
with Shield Us to create the branding from scratch. The
key challenge was to develop a branding strategy that
could effectively communicate with three main
demographics in three different languages and visuals.
Approach and Solution:
Logo:
IDX.Marketing designed a logo that represented Shield
Us’ mission and the importance of vaccination. The
logo combined elements of community, protection,
and unity.
Brand Book:
A comprehensive brand book was created to
establish the guidelines for Shield Us’ visual identity,
including logo usage, color palette, typography, and
brand voice. It ensured consistency across all
marketing materials.
Facebook Banner:
IDX.Marketing designed a visually appealing and
informative banner for Shield Us’ Facebook page. The
banner showcased the logo, key messages, and
imagery representing diverse communities.
Social Media Posts:
IDX.Marketing created social media posts in three
languages – Creole, English, and Spanish. The posts
focused on sharing COVID-19 information, vaccine
benefits, and testimonials from vaccinated individuals
to address vaccine hesitancy.
Advertisement Campaigns:
Advertisements in English, Creole, and Spanish were developed to reach the target demographics effectively. The ads highlighted the importance of vaccination, community impact, and available vaccination options.
Magazine:
A comprehensive magazine-style document has been crafted to furnish intricate insights into the facets of the Shield Us brand. It encompasses a thorough overview of the exhaustive efforts invested in devising and executing both organic and Ads campaigns, along with a comprehensive exploration of the community outreach initiatives.
Results:
IDX.Marketing successfully created a comprehensive branding strategy for Shield Us, ensuring its effectiveness across multiple demographics and languages. The branding materials effectively communicated the importance of COVID-19 vaccination, addressed vaccine hesitancy, and motivated individuals to get vaccinated.
