Case
Studies
Shield Us
  • Facebook and Instagram organic campaign
  • Facebook Ad campaigns

About the Client

Shield Us is a not-for-profit company that focuses on health and wellness through the vaccination against COVID-19 vaccination in Central Florida. Its efforts target underserved communities in Orange, Brevard, Osceola and Seminole counties.
Its priority is to protect communities first, through:
  • Community outreach
  • Useful information
  • Reliable resources
  • Vaccination options and data
IDX.Marketing - Shield Us
About This Project
Customer need
The client had a need to market and document the Vaccine Reluctance Grant provided by HRSA. The goal is to inform underrepresented communities about the dangers of COVID-19, the positive aspects of vaccination and to influence people to get vaccinated. Strategic partner RMG
This is a campaign that is focused on help save lives by informing the people of Central Florida about COVID-19 and by informing the Central Florida population about COVID-19 and encouraging vaccination.
To accomplish this we must reach as many people as possible people, within our target audience, in three target audience, in three campaigns:
  • C1: Hispanics: Men and women over 18 years of age.
  • C2: African-Americans: Men and women over 18 years of age.
  • C3: Caribbean: Men and women over 18 years of age.
All concentrated in the Central Florida Area
Campaign objectives
  • Goal 1: Generate traffic to the websites for each language (English, Spanish and Creole). Reach 100,000 or more Reach on Facebook and 15,000 on Instagram.
  • Goal 2: Generate 1,500 to 2,000 clicks overall on all three websites.
  • Goal 3: Generate an Avg. Time spent on site of 1.5 minutes or more (This will increase brand awareness for users).
Results
The work carried out at the organic and Ads levels exceeded the established campaign objectives.
This is transferred to the fact that a significant percentage of the audience population reached the information about COVID-19 and vaccination.
Due to the type of model of the Shield Us organization, we cannot speak of a monetary gain after the development of the campaigns. Being a non-profit organization its function is to help and inform people. Based on this, the strategy for the campaigns was established.
Taking this into account, we can affirm that the results of the organic campaign and the Ad campaigns were very successful and contributed to inform a considerable percentage of the population about this important issue.
Organic Facebook
  • Reach: 134,716
  • Page and Profile Visits: 5,026
  • Instagram Reach: 28,938
Facebook Ads
  • Reach: 152,944, we exceeded the metric by 127.75%
  • Impressions: 443,648
  • Frequency: 3.84, we exceeded this time in all three campaigns, with an average of 3.84
  • Link Clicks: 2,574, we exceeded the metric by 128.70%
  • Unique Link Clicks: 2,284
  • CPC (cost per link click): $1.86
Analytic Google
  • Users : 2,667
  • New Users: 2,642
  • Sessions : 4,107
  • Bounce Rate: 63.79%
  • Pages / Session: 1.28
Skills essential

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More About This Project
Our work focused on the marketing strategy and brand design and creation. This included the analysis of the target audience, how the message would be received, as well as the planning and management of the campaign on Facebook and Instagram, both for Ads and Organic.
For the execution of this project, we worked in collaboration with the agency RMG (Reality Marketing Group), which was in charge of the production of the audiovisual material, as well as the promotion on television, radio and face-to-face events.

We offer digital marketing strategies for:

SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.

Brochure

We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.

Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.
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