Topic Clusters are a great way to organize marketing content for blogs and websites, learn how to use them to boost web traffic.As we have mentioned in the previous article, the organization of your website has a high impact on the positioning that the pages get, when displayed in search engine results.
Topic Clusters are a group of marketing topics that comprise multiple pieces of content grouped by a shared main topic, and which are connected to each other through related subtopics.
Having quality leads is the most important objective in most marketing campaigns. Learn about 5 essential actions to get leads and the importance of 360 marketing in your digital strategy.
Content strategy today has become one of the key factors when positioning brands. We are not only talking about web content, but also about social networks that help to spread brand messages, connect with your target audience and, most importantly, communicate in the most strategically interesting way for the business.
When working on any business website, the goal is to captivate the closest customers based on their local location.
Digital marketing is for everyone, especially for small businesses, as it is an excellent opportunity to get more customers. Embracing digitalization will not only increase your profits, but also save you time and money.
Are you considering giving your company a new look? Then perhaps you’ve heard about rebranding. Learn how to use this marketing technique for giving your company and products a new look, attract new audiences and improve your brand visibility.
Restyling is basically a refresh of the brand, most usually, the brand’s logo and superficial aesthetic aspects of the brand. That’s pretty much it, in its most basic, straightforward definition. However, since the logo is a main aspect of differentiation and awareness for the brand, restyling must be executed carefully, and it’s not as simple as changing colors or font types.
The metaverse is not a new concept, but if it takes off because of ‘Meta’, it can have significant effects on digital marketing campaigns.
The Return On Marketing Investment is one of the most reliable indicators of the success or failure of a marketing campaign, whether it is on the digital or traditional mediums. Learn how to calculate it.