Category: Blogs

Revolutionizing Digital Marketing: The Power of AI

Revolutionizing Digital Marketing: The Power of AI Explore how artificial intelligence is revolutionizing digital marketing, providing tools that transform the way brands interact with their customers. Through this article, you will understand the impact of AI on the industry and how IDX stays at the forefront of these innovations. Data Analysis Automation Transforming Data into […]

Branding Kit Can Transform Your Business

Book Now How the Prospera USA and IDX.Marketing Branding Kit Can Transform Your BusinessIn today’s competitive market, your brand’s image is not just a logo or a color scheme; it’s the essence of your business identity. It’s what sets you apart from competitors and speaks directly to your target audience. Recognizing this, Prospera USA has […]

Unlocking SEO: Maximize Logo Visibility in Visual Searches

See More Unlocking SEO Discover the Power of Visual Search OptimizationIn today’s digital landscape, search engines are constantly evolving to meet the changing needs of users. While traditional text-based searches still play a significant role, visual searches are rapidly gaining traction. As users increasingly rely on images and videos to find information, businesses need to adapt […]

Entrepreneurship in Orlando, Florida

See More Entrepreneurship in Orlando, Florida: How IDX.Marketing Supports and Empowers Local Businesses Are you a local business owner in Orlando, Florida, or an aspiring entrepreneur looking to make your mark in the Sunshine State? If so, you’re in the right place. In this article, we’ll dive deep into the world of entrepreneurship in Orlando and […]

Leaders in Digital Marketing Solutions in Orlando, FL

See More IDX.Marketing Leaders in Digital Marketing Solutionsin Orlando, FL In an increasingly digital world, online marketing has become an essential tool for any company looking to stand out in their industry and reach their target audience. This is where IDX.Marketing has excelled as a leader in digital marketing solutions in Orlando, Florida, and many other […]

The Importance of Rebranding in the Digital World

The-Importance-of-Rebranding-in-the-Digital-World

See More The Importance of Rebranding in the Digital World In today’s fast-paced digital landscape, businesses face an ultimatum: renew or face obsolescence. The ever-evolving market demands adaptability and relevance, making branding and rebranding pivotal for digital companies. This article explores the significance of rebranding in the digital world, offering case studies, real-world examples, and answers […]

The Power of a Symbol: How an Image Can Reflect a Mission

The Power of a Symbol

See More The Power of a Symbol: How an Image Can Reflect a Mission In today’s fast-paced digital world, where attention spans are dwindling and information is constantly bombarding us, the power of a symbol has taken on a new level of significance. An image, simple yet profound, has the ability to encapsulate the very essence […]

The Evolution of Brands: Successful Rebranding Stories

See More Analyzing Emblematic Rebranding Cases: How Changes Propel Brands Forward In the ever-evolving landscape of business and marketing, the concept of branding has taken center stage. The evolution of brands is an intriguing journey that often involves rebranding to adapt to changing consumer preferences, market trends, and technological advancements. This article delves into the fascinating […]

The Importance of Responsive Design in Today’s Mobile World

The Importance of Responsive Design in Today's Mobile World

See More The Importance of Responsive Design in Today’s Mobile World In today’s digital age, where mobile devices have become an integral part of our lives, having a responsive design for your website is crucial. Responsive design ensures that your website adapts seamlessly to different screen sizes and resolutions, providing an optimal user experience across various […]

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.
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Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.
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Brochure

We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.
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Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.
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The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.
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Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.
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