Community Health Outreach and Engagement Program

Empowering Communities Through Education and Engagement
At IDX.Marketing, we believe in the power of community and health education. Our Community Health Outreach and Engagement Program bridges the gap between public health initiatives and diverse communities. We educate, engage, and mobilize community members to foster a healthier society.
By addressing specific health needs and disparities, especially in underserved populations, we strive to improve public health outcomes and provide peace of mind.
Join us in making a difference! Be part of our Community Health Outreach and Engagement Program at IDX.Marketing.
Together, we can empower communities, address health disparities, and build a healthier future.
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Case Studies

Who Is This Service For?

  • Public Health Organizations: Improve community health programs and reduce health inequalities.
  • Non-Profits: Connect with underserved groups, raise health awareness, and boost program participation.
  • Healthcare Providers: Reach diverse communities, promote preventative care, and educate patients.
  • Local Government and Municipalities: Enhance community health through targeted education and outreach.

What We Excel At

  • Bilingual Community Outreach
    • Effective Communication: We recruit and train bilingual ambassadors to ensure health messages are clear.
    • Inclusive Engagement: We conduct surveys and outreach in multiple languages to reach all community members.
  • Health Education and Awareness
    • Informative Materials: We create easy-to-understand materials on health topics like disease prevention.
    • Accessible Sessions: We offer virtual and face-to-face health information sessions to make education accessible.
  • Targeted Engagement
    • Focused Outreach: We target specific groups, such as Hispanic populations, to address unique health needs.
    • Community Connections: Our street teams engage directly with individuals to build trust.
  • Incentive Programs
    • Encouraging Participation: We offer incentives, like gift cards, to encourage community members to join health initiatives.
  • Data Collection and Reporting
    • Insightful Data: We conduct surveys to gather valuable information on health behaviors and needs.
    • Detailed Reports: We provide detailed reports on outreach activities and outcomes for continuous improvement.
  • Campaign Management
    • Effective Campaigns: We run impactful awareness campaigns through social media and traditional media.
    • Dynamic Strategies: Regular team meetings help us refine strategies to stay effective in our outreach.
  • Integration with Other Services
    • Campaign Management: Enhance public health campaigns with our community outreach expertise.
    • SEO and Content Marketing: Boost the visibility of health education materials online.
    • Compliance and Regulatory Services: Ensure all outreach activities follow health regulations.
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Case Studies

Our Dedication Reflected in Digital Excellence
Healthcare
Non-profits
SMB's
Digital Marketing
Website
Branding
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Case Studies - ShieldUs covid 19

Campaign on Facebook and Instagram

Empowering Communities through COVID-19 Awareness and Vaccination Promotion.

Website Development

Empowering Global Reach for QUASR Diagnostics through Innovative Web Solutions.
Cs - CLT Business Solutions

A project initiative from ASCENT

Promoting lung cancer detection in Hispanic communities in South and Central Florida.

Branding and Campaign

Bridging Health Gaps with Vaccination for All.

Facebook and Instagram Organic Campaign

Join the Home Team.
Together, We Fight Cancer.

Video Production: Interactive Learning

Empowering Students with Engaging Educational Videos.

Website Support Services

Dynamic Web Support Transforming The Center Orlando.

Rebranding

The Kissimmee Chamber of Commerce underwent a rebranding initiative to better represent the entire Osceola County region.
Case Studies - ShieldUs covid 19

Campaign on Facebook and Instagram

Empowering Communities through COVID-19 Awareness and Vaccination Promotion.

Creating Branding for Shield Us

Empowering Communities: Promoting COVID-19 Vaccination Through Innovative Branding.

Branding and Campaign

Bridging Health Gaps with Vaccination for All.

Branding & Website Development

Empowering EMS with a Distinctive Brand and Seamless Online Presence.

Facebook and Instagram Organic Campaign

Join the Home Team.
Together, We Fight Cancer.
Case Studies - ShieldUs covid 19

Campaign on Facebook and Instagram

Empowering Communities through COVID-19 Awareness and Vaccination Promotion.

Facebook and Instagram Ads Campaigns

Empowering Communities: Public Allies’ Successful Recruitment Campaign.

Google Ads Campaign

Boosted Customer Inquiries and Taxi Service Utilization.

Website Development

Empowering Global Reach for QUASR Diagnostics through Innovative Web Solutions.

Website Analysis & Recommendations

Transforming UCF’s Graduate Studies Website for Enhanced User Experience and Increased Applications.

Website Support Services

Dynamic Web Support Transforming The Center Orlando.

Branding & Website Development

A Vision for Growth and Development.

Video Production: Interactive Learning

Empowering Students with Engaging Educational Videos.
OCPS - Graphic Design_-

Creative Marketing Materials

Transforming OCPS Recruitment with Effective Marketing Solutions.

Creating Branding for Shield Us

Empowering Communities: Promoting COVID-19 Vaccination Through Innovative Branding.

Rebranding

The Kissimmee Chamber of Commerce underwent a rebranding initiative to better represent the entire Osceola County region.
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Shield Us

Shield Us COVID-19 Awareness Campaign

Campaign Overview:

Shield Us conducted an integrated social media campaign using both organic and paid strategies on Facebook and Instagram. The campaign focused on spreading crucial information about COVID-19 and promoting vaccination.

Objectives and Achievements:

  • Website Traffic: The campaign aimed to generate 1,500 to 2,000 website clicks. It surpassed this target significantly, achieving 2,667 clicks, an increase of 33.35%.
  • Social Media Reach:
    • Facebook: Set a goal of 100,000 reach; achieved 134,716.
    • Instagram: Set a goal of 15,000 reach; achieved 28,938.

Impact:

The campaign exceeded all its marketing objectives, demonstrating Shield Us’s effectiveness in raising awareness and engaging a wide audience on critical public health issues.
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QUARS Diagnostics

Building a Global Website for QUASR Diagnostics

Project Overview:

IDX.Marketing provided website development services for QUASR Diagnostics, focusing on showcasing their technological solutions, facilitating international sales, integrating social media, generating relevant content, and attracting investors.

Objectives and Achievements:

  • Highlight QUASR Diagnostics’ technological solutions effectively.
  • Facilitate international sales with an intuitive, multilingual website.
  • Integrate social media for promotion and engagement.
  • Generate high-quality, engaging content to keep visitors interested.
  • Attract investors by presenting the company’s value proposition convincingly.

Impact:

  • Enhanced online presence: The website effectively showcases QUASR’s solutions, attracting international visitors.
  • Improved user experience: Multilingual functionality and diversified payment solutions enhance accessibility and ease of use.
  • Increased engagement: Social media integration and relevant content keep visitors engaged and informed.
  • Investor attraction: Clear presentation of the company’s value proposition and achievements attracts potential investors.
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CLT Business Solutions

In a world where access to healthcare can often feel out of reach, CLTB Solutions stands as a beacon of hope, particularly for vulnerable communities facing disproportionate health challenges.

The Project ASCENT initiative, driven by a profound commitment to equity and understanding, sought to bridge the gap in lung cancer awareness and screening among Hispanic populations in South and Central Florida. This case study reflects a journey of empathy and action, where the voices of a community were heard, and steps were taken to ensure a healthier, more informed future for all.

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Saluvax

Promoting Health Through Vaccination

Campaign Overview:

SaluVax focuses on equitable vaccine access for Hispanic communities. Through branding, Spanish-language materials, social media campaigns, educator deployment, and presentations, SaluVax exceeded its targets in outreach, vaccinations, and educational distribution, significantly impacting public health in Florida.

Objectives and Achievements:

  • Increase Awareness: Promoted COVID-19 vaccination among the Hispanic community in Florida.
  • Outreach: Reached 1,346 people (170% of the goal).
  • Vaccinations: Facilitated 400 vaccinations (114% of the goal).
  • Educational Materials: Distributed 768 materials (146% of the goal).
  • Presentations: Held monthly sessions both virtually and in-person.

Impact:

  • Social Media Reach:
    • Instagram: 10,300 people reached.
    • Facebook: 822 people reached.
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Cure Bowl

Facebook and Instagram Organic Campaign

Campaign Overview:

The Cure Bowl, an annual college football game in Orlando, Florida, is dedicated to fighting cancer. The campaign aimed to raise awareness, attract attendees, and generate donations for cancer research.

Objectives and Achievements:

  • Social Media Objectives:
    • Reached 787,047 users on Facebook (31% above goal) and 148,364 on Instagram (48% above goal).
    • Garnered 11,613 profile visits on Facebook (16% above goal) and 14,124 on Instagram (28% above goal).
    • Total users reached exceeded 119,084 (49% above goal).
  • Website Objectives:
    • Achieved 139,500 website views (40% above goal), 90,200 sessions (29% above goal), and 73,400 users (22% above goal).

Impact:

  • Significant reach on social media engaged a large audience.
  • Increased profile visits indicated compelling content.
  • Surge in website visits and sessions demonstrated successful traffic generation.
  • Elevated website users showed effective conversion from visitors to users.
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Orange County
Public Schools

Educational Video Production

Project Overview:

Orange County Public Schools (OCPS) embarked on a project to create twelve educational videos covering topics such as hurricanes, tornadoes, flooding, and extreme heat. The videos target children in the Orange County area, aiming to provide modern, informative, and entertaining content to complement the curriculum.

Objectives and Achievements:

  • Creation of 12 engaging videos tailored for children’s age groups.
  • Incorporation of humor and visuals to enhance learning.
  • Collaboration with external consultants for scriptwriting and creative input.
  • Delivery of high-quality videos within the allocated budget of $80,000.

Impact:

  • Enhanced student engagement and understanding of subjects.
  • Standardization of curriculum across different schools in the district.
  • Reduction of teacher workload by providing comprehensive educational resources.
  • Positive feedback from stakeholders, indicating the effectiveness of the videos in the learning environment.
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The Center Orlando

Website Support Services

Project Overview:

IDX.Marketing provided monthly hourly general website support services to The Center Orlando, ensuring their website remained dynamic, updated, and optimized for users. This support included maintenance, content updates, event promotion, and visual enhancements.

Objectives and Achievements:

  • Maintain an active, up-to-date, and responsive website for The Center Orlando.
  • Highlight the organization’s team, events, and campaigns effectively.
  • Provide cost-efficient, time-optimized, and adaptive web support services.
  • Ensure the website maintains a professional appeal with consistent updates and maintenance.

Impact:

  • Cost efficiency: Expert web services provided without the need for a full-time team, reducing overhead costs.
  • Time optimization: The organization’s team focused on their core mission while IDX.Marketing managed the website.
  • Adaptive support: Services adapted to the evolving needs of the organization.
  • Professional appeal: Consistent updates and maintenance maintained the website’s top-tier status.
  • Expertise on-call: Immediate professional assistance provided whenever challenges arose, ensuring smooth website operation.
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The Osceola
Chamber

Rebranding

Project Overview:

The Kissimmee Chamber of Commerce underwent a rebranding initiative to better represent the entire Osceola County region. IDX.Marketing played a pivotal role in the project, serving on a 6-member committee responsible for overseeing the process.

Objectives and Achievements:

  • Establish a new brand identity reflecting the chamber’s expanded scope.
  • Increase awareness, engagement, and membership.
  • Position the chamber as progressive and inclusive.
  • Develop a comprehensive brand strategy and ensure consistent branding across all channels.

Impact:

  • Enhanced perception and visibility, leading to increased membership and engagement.
  • Improved stakeholder perception and positive community feedback.
  • Consistent branding across channels strengthened brand recognition and identity.
  • Valuable lessons learned, including the importance of clear objectives, collaborative decision-making, strategic agency partnership, comprehensive launch strategy, and measuring impact.
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Shield Us

Creating Branding for ShieldUs

Project Overview:

IDX.Marketing collaborated with Shield Us, a not-for-profit dedicated to COVID-19 vaccination in Central Florida, to promote the Vaccine Reluctance Grant provided by HRSA. The campaign targeted underserved communities in Orange, Brevard, Osceola, and Seminole counties, aiming to educate about COVID-19 dangers and encourage vaccination.

Objectives and Achievements:

  • Develop branding materials to promote the Vaccine Reluctance Grant.
  • Inform underrepresented communities about COVID-19 risks and vaccination benefits.
  • Create a branding strategy addressing three demographics in three languages.
  • Design a logo, brand book, Facebook banner, social media posts, and multilingual advertisements.

Impact:

  • Successfully designed a logo representing Shield Us’ mission and vaccination importance.
  • Established brand guidelines ensuring consistency across materials.
  • Created visually appealing Facebook banners and social media posts in English, Creole, and Spanish.
  • Developed multilingual advertisement campaigns emphasizing vaccination benefits and community impact.
  • Crafted a magazine-style document detailing branding efforts and community outreach initiatives, effectively communicating the importance of vaccination.
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EMS Effective
Management Solutions LLC

Branding & Website Development

Project Overview:

IDX.Marketing partnered with EMS Effective Management Solutions to address three key challenges: lack of a distinctive brand identity, absence of a website, and need for improved communication. The campaign aimed to enhance EMS’s visual presence, establish an online platform, and streamline information sharing.

Objectives and Achievements:

  • Develop a recognizable brand identity through logo creation and brand book development.
  • Design cohesive collateral materials including business cards, folders, and lower thirds.
  • Create targeted collateral such as an accounting guide format, mouse pad, banner, and monitor presentation.
  • Build a user-friendly website featuring clean navigation and transparent information about EMS’s services.

Impact:

  • Enhanced brand recognition with a memorable logo and consistent brand presence.
  • Increased online visibility and lead generation through a user-friendly website.
  • Streamlined communication processes and improved accessibility to information for clients.
  • EMS now confidently guides businesses and individuals towards personalized success with a clear, confident identity and a user-friendly website acting as a beacon for new clients.
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Public Allies

Public Allies Program Recruitment Campaign

Campaign Overview:

Public Allies utilized targeted advertising campaigns on Facebook and Instagram to enhance lead generation for program enrollment.

Objectives and Achievements:

  • Strategic Goals: Aimed for a reach of 122,000 and at least 6,100 clicks over a three-month period.
  • Results: Exceeded objectives with a total reach of 195,159 and 6,146 clicks.

Impact:

The campaign’s success in surpassing its marketing goals highlights the effectiveness of the strategies employed and the positive engagement of the target audience. This achievement underscores Public Allies’ capability in mobilizing impactful community involvement.
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Americas Taxi USA

Google Ads Campaign

Campaign Overview:

Americas Taxi USA, known for its family-oriented services and 24/7 availability in Orlando and Kissimmee, launched a targeted Google Ads campaign to enhance brand visibility and customer engagement amidst strong competition from traditional taxis and ride-sharing apps.

Objectives and Achievements:

  • Strategic Goals: Increase clicks on Google Search and Display campaigns to boost customer inquiries and service utilization.
  • Performance Metrics:
    • Click-Through Rate (CTR): Achieved a consistent monthly increase, peaking at 154.29% in December.
    • Call Efficiency: Improved received calls to 87.96% and reduced missed calls to 12.04% by December.
    • Cost Efficiency: Decreased the cost per conversion from $22.01 to $7.41 over four months.

Impact:

The campaign effectively increased calls and optimized call handling, demonstrating significant improvements in engagement and cost efficiency, positioning Americas Taxi USA as a competitive player in the urban transportation market.
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UCF College of
Graduate Studies

Website Analysis & Recommendations

Objectives and Achievements:

  • Enhance website functionality to increase application submissions.
  • Streamline the application process for prospective graduate students.
  • Improve user experience and engagement with the website.

Impact:

  • Simplified application process with a shorter initial form.
  • Implementation of chat feature for real-time inquiries.
  • Translation services to make the website more inclusive.
  • Creation of customer personas to tailor content effectively.

Key Points:

  • Collaboration with Reality Marketing Group.
  • UCF College of Graduate Studies serves as a gateway to academic excellence.
  • Website development focused on optimizing functionality and aesthetics.
  • Identified customer personas include prospective students, faculty, and alumni.
  • Challenges addressed include high drop-off rates and navigation issues.
  • Opportunities identified for improvement include SEO enhancements and accessibility audits.
  • Proposals for personalized video introductions and multilingual support to enhance user engagement.
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Four Corners
One Vision

Branding & Website Development

Project Overview:

IDX.Marketing collaborated with Four Corners Area Council to establish a distinctive brand identity and create a cohesive online presence for the Four Corners region in Florida. The initiative aimed to foster coordination among the diverse jurisdictions and address challenges related to growth and development.

Objectives and Achievements:

  • Develop a symbolic and visually appealing logo representing unity.
  • Create a comprehensive brand book to ensure consistency across communication channels.
  • Design a visually appealing PowerPoint presentation template aligned with the brand identity.
  • Develop a dynamic and user-friendly website (onevisionfourcorners.com) to serve as a central hub of information for the initiative.

Impact:

  • Established a distinctive brand identity for Four Corners One Vision.
  • Enhanced online presence through a comprehensive website communicating the initiative’s mission, goals, and ongoing activities.
  • Improved coordination among different jurisdictions involved in the initiative.
  • Provided a future-ready platform to address workforce and affordable housing issues by serving as a central hub for information and coordination.
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Orange County
Public Schools

Fulfilling Marketing Material Needs for Osceola County Public Schools (OCPS) Food and Nutrition Services

Project Overview:

IDX.Marketing collaborated with Vinali Staffing and DiVerse Media to create marketing materials for OCPS Food and Nutrition Services (FNS). The goal was to aid in the recruitment of cooks for schools by developing a comprehensive range of branding materials.

Objectives and Achievements:

  • Create visually appealing marketing materials to attract potential job applicants.
  • Develop cohesive branding materials aligned with OCPS FNS’s vision and objectives.
  • Produce flyers, shirt prints, apron prints, diplomas, banners, truck decals, flags, and business cards to effectively communicate the message and enhance brand visibility.
  • Successfully fulfill OCPS FNS’s marketing material needs, contributing to their hiring and staffing initiatives.

Impact:

  • Enhanced professionalism and unity among OCPS FNS staff through custom shirt prints and apron prints.
  • Increased brand visibility and awareness at recruitment events and job fairs with visually striking banners, truck decals, and flags.
  • Facilitated easy communication and networking opportunities for OCPS FNS staff through professional business cards.
  • Contributed to successful recruitment efforts by effectively conveying the department’s values and opportunities through comprehensive branding materials.
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