DIGITAL TRANSFORMATION CONSULTING

At IDX.Marketing, we offer professional marketing consulting services to help businesses from $500K to $5M achieve their marketing objectives and drive growth. Our process is designed to empower you and your brand while increasing your business growth with the necessary marketing techniques.
As marketing consultants, we identify gaps, opportunities, and results in a comprehensive report that includes a project plan with timelines and cost analysis. We have helped several businesses create their brand recognition while increasing sales and revenue. To ensure favorable results, we primarily create, execute, and monitor marketing initiatives.
  • Marketing Strategy
  • Marketing Plan
  • Audience Marketing
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Our
Clients

One of your company's most important pillars is MARKETING.

A solid marketing strategy has a direct impact on your bottom line and long-term viability.
That’s why we offer marketing consulting services, which are typically for a specific deliverable or project. For instance, we can help you create a marketing plan based on your S.M.A.R.T. objectives, decide on methods and put projects into action. We can work with your team or provide a consultant who will tailor the deliverable to your needs.

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We are pleased to offer coaching services that focus on empowering you and your team with the knowledge and skills necessary to achieve your marketing goals.

We can assist you in establishing marketing processes, such as lead generation and CRM, assist you with your customer journey for analysis and improvement, show you how to make use of marketing tools, make a list of tactics that can help you supplement your marketing strategy, and provide suggestions on ways to cut marketing costs.
Additionally, we review and analyze marketing materials, branding, logos, and messaging from public and private sector partners, as well as recent press related to your business. We take a tour of all locations, identify and record how your business identity is portrayed across its facilities, thus finding common opportunities to keep in mind.
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Why Hiring a Small Business Marketing Consultant Requires Long-Term Commitment

At IDX.Marketing, we understand that hiring a marketing consultant is a crucial decision for any small to medium-sized firm. That’s why we want to be upfront about why you should and shouldn’t hire a small business marketing consultant. Firstly, if you are looking for a quick-fix solution provider who can instantly propel your business to the top with shortcuts, we are not the right fit for you.
Experienced digital marketing consultants know that there are no shortcuts to success, and we will always focus on developing a solid marketing plan that aligns with your business objectives. Similarly, if you are not willing to commit to marketing your business long-term, we suggest investing your money elsewhere. Marketing is not a one-time event; it requires continuous activity to see results.

At IDX.Marketing, we believe that having a solid marketing strategy is the key to success.

That’s why we take the time to develop a marketing strategy before implementing any marketing tactics.
If you haven’t had the time or resources to market your business properly, we are here to help. Our team of business marketing consultants can help you free up time and fill any gaps in your marketing strategy, so you can focus on what you do best.

At IDX.Marketing, we have the expertise to overcome the most challenging marketing obstacles that businesses face.

We stay up-to-date with the latest marketing trends and tools, so you don’t have to.
So, whether you need help with your marketing strategy, plan, or audience targeting, we have got you covered. Book a call with IDX.Marketing today, and experience the difference for your small business. We are ready to “Elevate your brand” and help your business achieve its goals.

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We offer digital marketing strategies for:

SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.
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Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.
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Brochure

We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.
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Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.
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The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.
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Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.