Digital Advertising, Data Organization, and Automation

Digital advertising is the practice of delivering promotional and paid content to users and possible clients through different digital channels. It leverages spaces such as social media, email, search engines, mobile apps, affiliate programs and websites in order to show advertisements and messages to audiences.

On the other hand, data organization refers to the method of classifying and organizing data sets to make them more useful. This is key in marketing because lets know and segmentate audiences, so that budgets can be used as more optimized as possible.

Finally, but not less important, automation, wich is the use of electronics and computer-controlled devices to assume control of processes in order to boost efficiency and reliability.

In the case of marketing, automation allows robots to "talk" with people and generate a lead, while creatives, strategists and analysts have more time to develop their work.

+ Paid Content Strategy
- Paid Content Strategy

Digital content strategy allows brand to generate digital content in a strategic way to reach the target audience more effectively through paid ads.

+ Paid Search Advertising
- Paid Search Advertising

Paid search advertising (or SEM, Search Engine Marketing) allows the advertiser to pay to platforms such as Google, Yahoo or Bing so that their products or services appear in the first places of the search engine (SERP) when the user performs a search.

+ Display Advertising
- Display Advertising

It is a type of digital advertising in which the ads appear in the form of banners on the websites. Currently, the algorithms allow segmenting audiences so precisely that display ads appear not only by searches, but by geolocation, browsing habits and user conversations.

+ Paid Social Media Advertising
- Paid Social Media Advertising

This type of advertising appears in social media such as Facebook, Instagram, Linked In and Tik Tok and allows segmenting audiences according to demographic data, browsing habits, conversations, tastes and interests.

+ Remarketing
- Remarketing

It is a Google Ads and Facebook Ads solution that allows a better Return On Investment (ROI). It allows you to create customized or customized ads for users who previously visited a web page.

+ Measurement and Optimization
- Measurement and Optimization

On the internet everything can be measured and optimized! In this way, you save time and money in advertising campaigns.

+ Customer Relationship Management
- Customer Relationship Management

It is an approach to manage the interaction of a company with current and potential customers. It uses data analysis to improve business relationships with customers, specifically focusing on customer retention and, ultimately, driving sales growth.

+ Email Automation
- Email Automation

Email automation is the system that sends time or action triggered emails to subscribers with relevant information in order to makes marketing more efficient, personalized, and relevant. It is useful for a variety of different marketing purposes such as attract new leads, engage clients or keep the brand on their mind.