Digital Advertising, Data Organization, and Automation
Digital content strategy allows brand to generate digital content in a strategic way to reach the target audience more effectively through paid ads.
Paid search advertising (or SEM, Search Engine Marketing) allows the advertiser to pay to platforms such as Google, Yahoo or Bing so that their products or services appear in the first places of the search engine (SERP) when the user performs a search.
It is a type of digital advertising in which the ads appear in the form of banners on the websites. Currently, the algorithms allow segmenting audiences so precisely that display ads appear not only by searches, but by geolocation, browsing habits and user conversations.
This type of advertising appears in social media such as Facebook, Instagram, Linked In and Tik Tok and allows segmenting audiences according to demographic data, browsing habits, conversations, tastes and interests.
It is a Google Ads and Facebook Ads solution that allows a better Return On Investment (ROI). It allows you to create customized or customized ads for users who previously visited a web page.
On the internet everything can be measured and optimized! In this way, you save time and money in advertising campaigns.
It is an approach to manage the interaction of a company with current and potential customers. It uses data analysis to improve business relationships with customers, specifically focusing on customer retention and, ultimately, driving sales growth.
Email automation is the system that sends time or action triggered emails to subscribers with relevant information in order to makes marketing more efficient, personalized, and relevant. It is useful for a variety of different marketing purposes such as attract new leads, engage clients or keep the brand on their mind.