The marketing strategy is the common thread that allows laying the foundations for advertising campaigns. A good marketing strategy allows to know the client and the competition, know the available resources, define objectives, KPI and goals, and establish routes of action.
- • Brand Strategy
- • Brand Building
- • Campaign Objectives
- • Lead Generation
- • Conversion Funnels
- • Competitive Research
- • Content Strategy
- Paid Content Strategy •
- Paid Search Advertising •
- Display Advertising •
- Paid Social Media Advertising •
- Remarketing •
- Measurement and Optimization •
- Customer Relationship Management •
- Email Automation •
One of the great advantages of digital marketing is that everything can be measured, segmented and automated. This allows to reach the target audience with greater precision and repeat processes in a simple way thanks to the use of robots and algorithms.
At IDX, we offer our clients a complete SEO service (Search Engine Optimization) with the purpose of positioning their website in the first places of the main Internet search engines, such as Google, Yahoo!, and Bing.