Marketing Strategy
The marketing strategy is the common thread that allows laying the foundations for advertising campaigns. A good marketing strategy allows to know the client and the competition, know the available resources, define objectives, KPI and goals, and establish routes of action.
- • Brand Strategy
- • Brand Building
- • Campaign Objectives
- • Lead Generation
- • Conversion Funnels
- • Competitive Research
- • Content Strategy
- Paid Content Strategy •
- Paid Search Advertising •
- Display Advertising •
- Paid Social Media Advertising •
- Remarketing •
- Measurement and Optimization •
- Customer Relationship Management •
- Email Automation •
Digital Advertising, Data Organization, and Automation
One of the great advantages of digital marketing is that everything can be measured, segmented and automated. This allows to reach the target audience with greater precision and repeat processes in a simple way thanks to the use of robots and algorithms.
SEO
At IDX, we offer our clients a complete SEO service (Search Engine Optimization) with the purpose of positioning their website in the first places of the main Internet search engines, such as Google, Yahoo!, and Bing.
DIGITAL MARKETING
Digital Marketing is a broad area that uses tools and technologies to optimize resources and make marketing strategies more effective. This means that more quality audiences can be reached more creatively and interactively through platforms, databases and specialized resources. In this way, the ROI (return on investment) is measured and optimized.
When we talk about Digital Marketing, we not only talk about presence in social networks, but about the implementation of content strategically and creatively in a digital ecosystem. There, concepts such as social media, traffic, engagement, SEM, SEO, SMO, CRO, PPC, PPA and PPL converge and interact.