How long will we be in quarantine? What will the “new normal” be like? So far there are no clear answers, but what is certain is that the contingency of the COVID-19 coronavirus has marked a milestone in the history of humanity. From now on, consumer habits and the way we socialize have changed forever.
Days ago, our lives were totally different: We went out into the street and to the mall without worries, we bought in any store and we enjoyed our vacations on the Florida beaches with thousands of people around us.
However, those days are over. Those of us who are aware of the severity of the COVID-19 coronavirus prefer to stay home, shop online and work in the form of teleworking.
According to studies by various analysts of consumer behavior, trends in consumer habits will change and the need to operate with digital marketing strategies will increase. Let’s see:
Social isolation has forced companies to send their workers home and those who have been able to opt for teleworking, so the next challenge will be productivity, as well as rethinking new options in the future that will allow them to increase the potential of the companies.
If companies verify that hourly flexibility and teleworking do not affect the productivity of their workers, we may experience a revolution in the concept, which will completely influence other sectors of the economy, especially transport and energy, as well that innovation will be key to making a difference.
If it was already important to be on the internet, now it will be much more. Having a digital marketing plan that involves a website with SEO strategy, presence on social networks and good E-commerce will be key to survive in the post-coronavirus world.
It is expected that the coronavirus vaccine will take a few months to arrive, so it is important to carry out an analysis of the channels that feed the company’s income, beyond generating leads through branding.
E-commerce is one of these sales channels, since it is an economic online tool, profitable in the short term and that is accessible to customers 24/7. E-commerce is a fundamental tool for brands, since it will also allow them the opportunity to continue connecting with the client in web search engines and making conversions. The key is to optimize the product descriptions, the SEO of the web and the delivery system.
Life as we knew it until less than a month ago has already completely changed, so it is time to stay in our homes and develop new consumption habits that will allow us to adapt to this new scenario that affects all aspects of our lives.
One of the clearest projections so far is that many people will choose to buy through e-commerce to avoid contact with other people and the risk of contracting coronavirus. We are approaching an omnichannel future.
We are approaching a war of falling prices and great promotions, as the stock of some stores will accumulate over the days in isolation. It is essential to start thinking about promotions that involve cross offers and related product suggestions.
The post-coronavirus world is not easy at all, as it will mean a reinvention of many business models and a migration to digital. Therefore, it is important that you keep us in mind as allies, we will help you adapt and grow rapidly in this demanding new scenario. Contact us to present you our business offer and start making money.