5 business models for e-commerce that are excellent for the new reality of COVID-19

Digital transformation is a constant and imminent process that has accelerated with the new reality of COVID-19. In particular, we are living in a moment in which we can take advantage of the crisis to consolidate our ventures through e-commerce, a sector that is not very mature but that is consolidating.

E-commerce: 5 business models to take advantage of the COVID-19 crisis

The commercial sector is in full growth and opportunities abound, you just have to capture the insights and the needs of people to transform them into something capitalizable.

Now, depending on how income is generated or how the commercial exchange is carried out, business models in the e-commerce field can be divided into:

Online store (E-commerce) with own products

It is the most classic business model, a store transferred to the e-commerce space, with mostly digital means of payment, although there is also the traditional payment-on-delivery option, for those who are still a little suspicious.

An online store or e-commerce in general has the same characteristics as a physical store but with the advantage of being able to attend 24/7. In general, the platforms that they use the most are Shopify and WooCommerce, although Facebook is beginning to capitalize on social marketing through the incorporation of catalogs in the fanpages of its own platform, Instagram stores and WhatsApp catalogs that connect with the stores. on-line.

Marketplaces

A marketplace is a kind of online shopping center. It is a platform where different sellers or online stores have their spaces to offer their products or services.

In general, the marketplace earns a commission for each sale, although it can also charge an amount to host your space or stand out in searches.

Some examples of marketplaces are:

Dropshipping

Dropshipping is a digital business model that is becoming more and more popular, as it involves reducing costs associated with storage and management of merchandise. Your virtual store only takes care of digital marketing and customer service.

In the eyes of the client, you are managing an e-commerce, but you are only an intermediary: You do not manipulate the product but your supplier sends it directly to your client as if it had been your store that did it.

Affiliate e-commerce

It is a step back in the e-commerce model, as your online store is increasingly moving away from the customer and the product. The commission is only generated when you make a sale from a tracked link, usually to Amazon. It is not a bad , it is simply different.

Examples? The Biodegradable website with the promotion of ecological products is a great one.business model

Memberships and affiliations

Memberships are a digital business model that seeks to maintain a fixed customer through an affiliation that allows them to obtain products with benefits and discounts under the promise that they will have a fixed product or service. Generally under the automatic debit option, like a kind of club.

Some of the online stores that operate under this business model are: Degusta Box and Birch Box, although it also applies to services, such as digital academies, such as Platzi. Of course, content generators are also often grouped together on platforms like Patreon to develop their entrepreneurship.

Residual earnings

It is a digital business model in which products are not offered but services. The profit consists of publishing a course, workshop or talk and earning each time it is “sold” (downloaded).

It is usually used by coaches, astrologers, sports coaches, consultants, etc. and it also serves as a tool for self-promotion. Some examples of this: Domestika, Cyclical Woman.

Of course, there are cases in which different business models can be combined in a single space. For example, although Amazon started as an e-commerce for its own items, it also operates as a marketplace and dropshipping, since several merchants have set up their online stores. Likewise, Mia Astral offers memberships, has residual earnings and also has a store for physical and digital products.

If you found it interesting, share this information, remember that the more the digital and entrepreneurship ecosystem is strengthened, the more we will all earn. Let us become your ally and give your business a boost!

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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