Digital Marketing is a broad area that uses tools and
technologies to optimize resources and make
marketing strategies more effective. This means that
more quality audiences can be reached more creatively
and interactively through platforms, databases and
specialized resources. In this way, the ROI (return on
investment) is measured and optimized.
When we talk about Digital Marketing, we not only talk
about presence in social networks, but about the
implementation of content strategically and creatively
in a digital ecosystem. There, concepts such as social
media, traffic, engagement, SEM, SEO, SMO, CRO, PPC,
PPA and PPL converge and interact.