How do you define a logo?

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. In most cases, a logo consists of symbols, stylized text, or both.
There are three main types of logos, and they are frequently combined.
These are the three major groups:
  • Ideographs – freeform images that can be entirely abstract.
  • Pictographs – symbolic, representational images.
  • Logotypes – simple, textual representations, like a company’s initials.
These brand icons are essential for every business, whether they are big icons on screens or tiny pictures on the side of buses. They serve to define a brand’s personality and distinguish it from rivals. A quality logo will not only accurately represent the company and its personality, but it will also be memorable and functional in a variety of settings.
We consider all of the possible configurations for a logo when designing (or redesigning) one for your business. Here are nine different types of logos you can find, along with advice on how to use them to produce a successful design, ranging from a single visual symbol to plain text or different combinations of the two.

The nine different types of logos are:

  • Wordmarks/logotypes
  • Letterforms
  • Lettermarks/monogram logos
  • Logo symbols/brand marks/pictorial marks
  • Abstract logo marks
  • Mascots
  • Emblems
  • Combination marks
  • Dynamic Marks
  1. Wordmarks/logotypes
Wordmarks, also known as logotypes, are composed of the company name in a specific typeface.
A wordmark is a great option for businesses with catchy names or those looking to spread their name throughout the world because it will be used on all of their marketing materials.
Examples: Wix, Coca-Cola, Subway, Casper, Kellogg’s, eBay and West Elm.
  1. Letterforms
One-letter logos known as letterforms only use the first letter of the brand’s name. Brands frequently have a second version of their logo that includes their full company name (referred to as a wordmark or logotype, as explained above), to be used on various occasions.
In general, letterform logos are a wise choice for companies with established reputations. Otherwise, it might be difficult to get people to recognize and remember the name of your business. For brands with long names, they are also advantageous.
Examples: Facebook, McDonald’s, Netflix and Pinterest, Uber and Beats.
  1. Lettermarks/monogram logos
Lettermarks are typography logos made up of the brand’s initials, also known as monogram logos. When speaking, brands with monogram logos, such as IBM and NASA, are typically identified by their shortened version. (When was the last time you heard say “International Business Machines Corporation” instead of “IBM? OR “Imagine Digital eXpressions” instead of IDX.Marketing?).
Brands frequently use the shortened version of their name in some industries. If you’re working within those parameters, you might want to follow tradition and design a lettermark logo. For companies with lengthy names who want to make a shortened version more memorable, lettermarks are a popular option.
Examples: IDX.Marketing, HBO, IBM, NASA, CNN, HP and Louis Vuitton.
  1. Logo symbols/brand marks/pictorial marks
Brand marks, also known as logo symbols or pictorial marks, are visual representations of a company’s identity or activities. These kinds of logos typically depict an item from the real world. The best logos make use of symbols so that when you first see them, you immediately recognize the brand.
Utilizing these kinds of logos has the benefit of establishing a powerful tone of voice. A well-designed logo symbol can become extremely memorable once your business becomes well-known.
Examples: Shell, Apple, Twitter, Target, Instagram and Snapchat and Major League Baseball.
  1. Abstract logo marks
These logos, which are images, reflect a company’s branding by using abstract forms. A logo mark that is abstract is more metaphorical than a mark that is pictorial and represents an actual object.
Additionally, for international brands whose names don’t translate well into different languages, an abstract logo mark can be a good option.
Examples: Airbnb, Chanel, Nike, Olympics, Google Drive, Adidas and Pepsi.
  1. Mascots
Mascot logos feature illustrative characters that serve as “ambassadors” or visual representations of a brand. As long as they represent the brand’s identity, they could be fictional characters or actual people.
Mascots can be a useful tool for engaging customers with your brand because people naturally identify with other people or fictional characters. Companies that cater to children and families frequently use this type of logo because you can use a mascot to create a fun, playful vibe that will appeal to your audience. Think about whether having a mascot for your company makes sense, and if so, how you can use it to convey the right message.
Examples: Michelin Man by Michelin, Colonel Sanders by KFC, Cap’n Crunch, Tony the Tiger by Kellogg’s and Mr. Peanut by Planters.
  1. Emblems
Emblems, also referred to as badge logos, frequently have crest-like characteristics. They create elaborate designs with a traditional vibe by fusing text with symbolic imagery.
In addition, emblems can give you the space you need to include a slogan that perfectly summarizes your company’s identity. When designing an emblem, keep in mind that because of their intricate details, this type of logo can be less versatile and doesn’t always translate well on a smaller scale. In those circumstances, you can come up with a simpler solution.
Examples: Starbucks, Stella Artois, Harley-Davidson, NFL, Warner Brothers, Manchester United.
  1. Combination marks
This kind of logo combines words and (surprise, surprise) images. For instance, a combination logo might combine an icon and a wordmark, a mascot and a letterform, and so forth. While occasionally dividing the text and imagery to better suit different contexts, some brands have a single primary logo in the form of a combination mark.
Combination marks can be a great place to start for businesses that are still developing their brand recognition. Over time, you’ll be able to use either just the text or just the icon and still be recognized. Additionally, it helps potential customers understand the essence of your brand when icons, symbols, and other visual elements are used to support the text.
Examples: Taco Bell, Toblerone, Dropbox, CVS, Dove and NBC.
  1. Dynamic marks
Dynamic logos are somewhat of a peculiar anomaly in the world of understanding different types of logos and which one is best for you. Although it may seem strange given that consistency in logo design is a general rule, dynamic logos are actually very adaptable. Dynamic logos succeed because of that exact consistency. It is necessary for these kinds of logos to have a fundamental structure that acts as the central motif and can be seen in all variations of the logo.
This kind of logo might be ideal if you work in the creative sector and want to stay current and creative. Try not to overdo it with frequent modifications to your logo, though, as you want customers to foster their relationship with your brand as they begin to associate it with positive things. No matter what kind of logo you select, consistency is always important.
Examples: MTV, Hilary Clinton, Google, Nickelodeon and Virgin.

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.


We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.


We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.
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