How to apply UX/UI in design for a better experience

UX/UI design considerations can help your website attract and retain more customers, helping your marketing efforts. Let’s take a look at some advice into how to use user experience and design to your advantage.
1. Make use of notifications
It is all too common for companies to rely on users to sign up for a free trial and then forget about it, causing them to pay for a subscription they no longer want, because sometimes they have never even used it.
We should keep our users informed and allow them to cancel their subscription after a free trial if they no longer find it useful. Or, better yet, if you offer a free trial, don't ask for a credit card because it's free, right? Inform your users without fear every time they are going to be charged, if your product satisfies them they will not hesitate to pay for it and they will have the feeling of trust in your brand.
2. Inform the user of the possible negative aspects of their decision.
Instead of leaving it to the user to find out about the possible negative aspects of a decision they are about to make, it should be made very clear. Users appreciate honesty from brands.
3. Stop spamming
Respect your users' time by sending only the most relevant notifications when necessary. It is also essential that you allow users to adjust their notification preferences quickly and easily. And if the notification is not responded to after a certain period, then it is not doing its job and should be automatically disabled. It's not doing anyone any good.
4. Stop hiding everything behind a privacy policy.
If you're collecting valuable information, then it's something I should know about and consent to. You can spell out the details in your privacy policy, but it is very disingenuous for a company to hide pertinent information in a document that no one reads.
5. Make it easy for the user to unsubscribe
If I have subscribed to your product, make it easy for me to unsubscribe. Nobody likes to be subscribed and receive emails about something that no longer interests them. Make it easy, it is not worth having users in your database who are not interested in your brand.

Tips on user interface (UI) design.

Let's look at some more technical tips from UI designers on user interface UI:
1. Design for density, not pixels.
Density is the number of pixels per inch of a screen, also known as "PPI". The unit "dp" or "dip" is short for "density independent pixel".
Why do we use density instead of pixels? When designing an interface, it is recommended not to design for pixels, but for the pixel density of the device. This way we ensure that our elements are scaled properly to fit different device sizes. Thus, if we design a button asset, for example, at 200 x 50 dp, it will be displayed at 200 x 50 px on a 160 ppi screen and at 400 x 100 px on a 320 ppi screen, i.e. at twice the size of the original asset.
2. Use 8 spacing increments
Why design with spacing in increments of 8? The explanation is simple: we use the magic number 8 because it allows us to represent odd numbers correctly. Unlike 5, for example, on a device with a resolution of 1.5x, odd numbers are not represented correctly. In addition, the vast majority of modern screen dimensions are divisible by 8, which makes it easier to properly align our designs on those devices.
By designing in increments of 8 on an 8-point grid, consistency is created in our designs. There is no guessing about spacing and everything aligns perfectly with the spacing conventions we have defined.
3. Use color weight to establish a hierarchy.
Each color has a visual weight, which we can use to create a hierarchy among our content. By using lighter shades of color, we can assign different levels of importance to elements. What is the rule of thumb for color weight? If one element is more important than another, it should have a higher visual weight.
Each color has a visual weight, which we can use to create a hierarchy among our content. By using lighter shades of color, we can assign different levels of importance to elements. What is the rule of thumb for color weight? If one element is more important than another, it should have a higher visual weight.
4. The product/experience should be fast and efficient.
As a user, speed and efficiency are of utmost importance when interacting with a product. Don't let your creativity make the buying process less efficient or fast.
Think that if animations and microinteractions add unnecessary time, they are not enhancing the experience. Animations can enhance the design, but if they add distractions and unnecessary movement, they are not doing their job.

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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