A Customer Journey Map or Customer Experience Map, is a marketing and design thinking tool that allows to know the path of a customer or digital consumer when interacting with a brand, product or service.
The Customer Journey Map allows you to analyze the customer experience path and define each of these steps in a visual, systematic and organized way, in order to understand how they feel, what attracts them, what they like and what they do not like, as well as the elements that we can and cannot control.
Unlike traditional sales funnels, the digital Customer Journey Map is not linear and the target audience often skips steps and even runs them in parallel. Therefore, it is important to visualize everything, in order to generate the most appropriate strategy.
In this way, the buyer persona is the key element for your digital marketing strategy, since it is one or more representations of the profiles that represent your target audience and how they relate to your brand, product or service.
The timeline is usually drawn on an X axis and indicates chronologically the events that the buyer person goes through during the purchase experience or use of the service, regardless of their phase in the conversion funnel.
In this stage the need is generated and the client or user is just investigating what is related to characteristics, quality, price, advantages, disadvantages and opinions of the product or service we offer. That is why a good digital marketing strategy is important, in which both SEM and SEO complement each other properly.
In this phase, the buyer persona is in the process of executing the purchase. Therefore, it is important to provide the best experience in terms of content, service, user experience and usability of e-commerce. It is not enough to offer information on a product, but it must be attractive and induce an informed purchase.
Obviously, each phase implies the achievement of a different objective within the digital marketing strategy
They are the channels through which the customer has interactions with the brand, product or service. It is about own, earned and paid media that are part of the digital ecosystem.
Interactions involve the way in which the customer exchanges situations and lives the user experience with our brand, product or service at specific times. To the extent that circumstances are controlled invisibly or planned, better visible interactions will be achieved.
Each interaction that the client has with the brand, product or service awakens emotions that can be positive, negative or neutral. Anticipating situations and learning from mistakes allows to generate an optimal, pleasant and effective user experience.
The ideal is to capture all the elements of the digital Customer Journey Map in a graphical way in order to visualize all the aspects involved, critical points and analyze how they interact with each other within the digital marketing strategy.
The post-coronavirus world is not easy at all, as it will mean a reinvention of many business models and a migration to digital. That’s why it is important to keep us as allies, so we will help you to transform and migrate in this demanding new scenario. Contact us to present you our business offer and start making money together.
Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.
The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.
For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.
Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.
Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.
Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.
The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.
Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.
Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.
The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.
The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.