How to Do a
SWOT Analysis

SWOT analysis is a strategic planning tool that helps organizations identify their Strengths, Weaknesses, Opportunities, and Threats (SWOT). The process of SWOT analysis is used to evaluate an organization’s internal and external environment and is an important part of the strategic planning process. By understanding these four components, organizations can make informed decisions about their future direction and set goals that are achievable.

Step 1: Define Your Objectives

Before you begin your SWOT analysis, it’s important to define your objectives. What do you want to achieve with this analysis? Are you looking to identify new opportunities or improve your overall performance? Understanding your objectives will help you focus your analysis and ensure that you get the information you need to make informed decisions.

Step 2: Gather Information

Next, gather information about your organization and its environment. This can include internal information such as financial data, company culture, and employee feedback, as well as external information such as market trends, competitors, and customer feedback. Be sure to gather as much information as possible to ensure that your analysis is thorough and accurate.

Step 3: Identify Strengths

Strengths are the areas in which your organization excels. They are the things that set you apart from your competition and give you a competitive advantage. Identifying your strengths will help you build on what’s working well and continue to grow your organization.

Step 4: Identify Weaknesses

Weaknesses are the areas in which your organization needs improvement. They are the things that hold you back and limit your growth. Identifying your weaknesses will help you identify areas for improvement and make changes that will benefit your organization.

Step 5: Identify Opportunities

Opportunities are the external factors that can help you achieve your objectives. They can be new markets, new products, or new technologies that can help you grow your organization. Identifying these opportunities will help you make the most of them and position your organization for success.

Step 6: Identify Threats

Threats are the external factors that could harm your organization. They can be changes in the market, economic downturns, or new competitors. Identifying these threats will help you prepare for them and minimize their impact on your organization.

Step 7: Evaluate Your SWOT Results

Once you’ve identified your SWOT components, it’s time to evaluate the results. Consider each component and how it affects your organization. Think about how you can use your strengths to take advantage of opportunities, how you can address your weaknesses to minimize threats, and how you can prepare for potential threats by leveraging your strengths.

Step 8: Create a Plan of Action

Based on your evaluation, create a plan of action that outlines the steps you need to take to achieve your objectives. This plan should be based on your SWOT results and should include specific goals, strategies, and tactics that will help you achieve your objectives.
SWOT analysis is a powerful tool that can help organizations understand their internal and external environment and make informed decisions about their future direction. By following these steps, you can effectively conduct a SWOT analysis and use the information you gather to position your organization for success.
When should we use SWOT analysis?
A SWOT analysis can be used in various scenarios, including:
  • Business planning: Before starting a new business, a SWOT analysis can help identify the key strengths, weaknesses, opportunities, and threats that will impact its success.
  • Strategic planning: Companies can use a SWOT analysis to evaluate their current position and develop a strategy to achieve their goals.
  • SProblem solving: A SWOT analysis can help organizations identify the root causes of problems and develop solutions to overcome them.
  • Marketing: A SWOT analysis can help organizations understand their position in the market and develop effective marketing strategies.  
  • Decision making: By considering the strengths, weaknesses, opportunities, and threats of a particular decision, organizations can make informed choices that lead to better outcomes.
  • Mergers and acquisitions: A SWOT analysis can be used to evaluate the potential impact of a merger or acquisition on a company’s overall performance.

Here's an example of a SWOT analysis for a hypothetical coffee shop named "Brewed Awakening":


  • High-quality coffee beans sourced from local roasters.
  • Unique and cozy atmosphere that appeals to customers.
  • Experienced baristas who are knowledgeable about coffee and customer service.


  • Limited menu options, no food offerings.
  • Small storefront, seating is limited.
  • Limited marketing budget, limited reach in the community.


  • Expansion of menu options to include breakfast and lunch items.
  • Expansion of the storefront to include additional seating.
  • Partnership with local businesses to promote each other.


  • Competition from large chain coffee shops.
  • Fluctuations in the price of coffee beans.
  • Weather conditions that may discourage customers from visiting.
By performing this SWOT analysis, the owners of Brewed Awakening can determine their strengths, weaknesses, opportunities, and threats, and use this information to make informed business decisions to grow their company.

We offer digital marketing strategies for:

SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.


We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.


We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.