How to effectively use emojis in your digital marketing communications

How to effectively use emojis in your

digital marketing communications

Learn how to properly use emojis in your marketing material, helping your business adopt a more relaxed, casual and warm identity.

In marketing, no matter the product or service advertised, it is crucial to connect with potential consumers and customers. Consumers feel closer and more comfortable with brands and professionals that project an approachable image and do not take themselves "too seriously". Users have changed and both "millennials" and "Gen Z” prefer to interact with brands that show empathy and closeness. In the digital world, the best way to generate empathy is the written word and one way to show that closeness is the use of emojis in messages.

Emojis offer a visual support to conversations, as they are a way to capture emotions or states in a very simple image. But an emoji is something more than a simple “visual support”, since they help to transmit the tone of the message, which can help the end user to perceive the message more accurately.

Emojis have a unique power to communicate emotional aspects, they help to transmit sensations and complete the meaning of what a text says. For this reason, they are an excellent complement for your posts, since they define their attitude and/or intention. But even more: it is necessary to emphasize that emojis and social media go hand in hand, since the networks are made up of people who seek to interact and communicate, and emojis perfectly satisfy that need.

Facebook is especially rich in terms of the possibilities of using emojis that it offers to businesses and users. Doing so will capture much more attention from your audience, since they emotionally predispose people even before reading the text. For example, you can include them in your posts, comments, private messages and more.

Also, over the last few years Facebook has incorporated new expressive features that greatly expand the ability to communicate emotions and reactions. Stickers can be used in the same manner. Take advantage of them together with emojis and reactions to give more expression to your business answers and comments and add a personal and close touch to the interaction with users.

Twitter also has emojis which can be used in the same manner. However, they can be even more powerful on Twitter because they convey information and emotions more effectively within the limit of 280 characters. Use emojis on Twitter to increase the visual appeal of your tweets, expand their communicative capacity and attract the eyes of your audience on the timeline. This is especially useful when you share a tweet without an attached image.

Instagram also has emojis for its text description boxes on regular posts and reels. Another useful feature is the ability to add emojis and stickers to your Instagram stories. This way you can, for example, show products from your collection and add positive emojis, which reinforce the users' interest and the virtues of the published object.

Even LinkedIn, a social network for professional contacts and long considered “too serious” for emojis, has now adopted them, as well as reactions. Since this is the most formal platform we are discussing, it is advisable to use only emojis related to work life and with positive connotations.

Take advantage of the power of personalizing a text that each emoji gives you, use them to attract and delight your buyer persona. Turn them into a tool to empathize, give a personal touch and interact in an active and dynamic way. Connect with your audience.