How to improve your personal brand

Your personal brand will be key in helping you differentiate from the competition, no matter the area or sector you’re working from. Learn how to reinforce it and stand out from the crowd.

While we give lots of tips for companies and businesses, one cannot let their personal brand unattended for long. Personal branding is one of the great powers to differentiate yourself and, therefore, it is important that you learn how to develop yours to achieve it, even if you plan on staying in the same company, since it will help you attracting new opportunities.

Personal brands have five elements: non verbal language, verbal language, reputation, physical appearance and online image. Aligning them with you is the key to making it work and making you feel comfortable with your brand. An appropriate visual language is the glue that keeps these elements together and makes them work. Anything from emojis to dress code, logos, and corporate colors, they are all useful when properly aligned.

When we receive a message, we remember 80% of its content if it is made up of images. However, we only remember 10% if it is made up of text. This is due to our brain’s preference for visual content. Colors can convey emotions and values: passion, calm, joy, vitality, etc. And elements or objects such as a kite, a rocket, or a heart, for example, communicate characteristics of a person or a brand that stick in our minds.

And these elements should aim at four goals:

  • To be different. Being different is much better than, for example, to be a cheap brand that dilutes its value proposition, and that is valid in companies as well as for individuals. Stand out in your strengths and get noticed from the crowd
  • To be authentic. Pretending to be someone that you are not doesn’t work. Being yourself has no expiration date, is sustainable over time and connects with people who think, feel and look at the world like you. Work on your self-knowledge and self-esteem to feel comfortable with yourself.
  • To be reliable. You need to communicate your values in a concise way. It is much more powerful to choose 2 or 3 topics, values and areas that interest you and focus on them, than to talk about or focus on several because you want to be in all of them. And be coherent, since there’s no good in transmitting a set of values and ideas that you will throw away at the earliest opportunity.

And to be present on the venues that are appropriate for you. Social media groups, associations, clubs, and any place where your target audience is present and can share their knowledge and values like yours.