How to increase your Google positioning and visibility (part 1)

Check out these tips to increase your visibility and positioning in Google, so your digital marketing efforts reach more potential customers.

Digital marketing is for everyone, especially for small businesses, as it is an excellent opportunity to get more customers. Embracing digitalization will not only increase your profits, but also save you time and money. To do this, the first step you can take with your business to enter this world of digital marketing is to be present where your customers are looking for you.

For starters, the first place you should be is on Google. With around 5.5 billion searches per day, according to the most recent ReviewTrackers report, 63.6% of consumers say they consult Google reviews (of Google Maps among many others) before visiting a physical business. Here are some tips to improve your positioning in the web search giant.

1- Web positioning and its relevance to online presence

It is not necessary to pay Google to appear in the organic results. You will recognize them since they are the results that appear in the search engine that do not have the word “ad” associated with them. For you, as an online business owner, it is first and foremost essential that you appear on the first page of organic results for those keywords that your potential customers would type into Google to find your business and services. Free keyword research tools allow you to easily find the most valuable keywords for your business.

Keyword tools such as Google Search Console, SEMRush and Mangools use Google search data based on the words that customers are using and suggest other long tail keywords that you should try. Some of these tools can even tell you how difficult it will be for your site to rank for each specific keyword, so you can choose the right level of challenge for your website to attract more customers to your site from the search results.

If you take these keywords and make them the basis of your site’s SEO content strategy, you will greatly improve the chances for your website to get top rankings in Google for the best keywords. By doing so, you will attract many more customers to your site for many years to come.

2- Power and position your images

Images not only serve to make a good first impression when customers visit your site; they can be a powerful tool to attract more traffic to your website from Google. Because I’m sure you already knew, but Google also shows images in its results. Therefore, you should include the alt text of the images with relevant keywords. In case you have a modern content management system, you won’t need to enter HTML code.

If you have your website in WordPress, for example, just click on the image you have already added and then choose options. There you will see a box that tells you ALT Text, describe the content of your image, since Google does not understand what it is. Once this is done, the search engine will understand what the image is about and, when a user executes a search, Google will show your content.

3- Correct use of Social Media Marketing and all its potential.

Social networks such as Instagram, Twitter, Tik Tok, LinkedIn or Facebook are free digital marketing channels that any company can set up. Nowadays they do not offer the same level of search engine positioning as before, but they still play an important role in ensuring a better result in search engines like Google.

One of the most important ways social media can provide a free SEO boost is by functioning as a content distribution platform for your SEO content strategy. To achieve top rankings, you need to create quality content with keywords that users actually want to read.

A good way to do this is by creating a blog for your website with which you can use your social networks to share this content, driving traffic to your website. If the content you create is focused on solving doubts, informing or educating, you can automatically give it the opportunity to be read by people who are really interested in it.

Once you have shared the content on your networks, it is very likely that your potential customers will take advantage of these publications to contact your business. Therefore, you should be very attentive to resolve any concerns they have, because even the speed of your answer counts. Therefore, I recommend that you rely on applications that keep you immediately informed in case any follower or interested party interacts with you or your content.

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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