Check out these tips to increase your visibility and positioning in Google, so your digital marketing efforts reach more potential customers.
Digital marketing is for everyone, especially for small businesses, as it is an excellent opportunity to get more customers. Embracing digitalization will not only increase your profits, but also save you time and money. To do this, the first step you can take with your business to enter this world of digital marketing is to be present where your customers are looking for you.
For starters, the first place you should be is on Google. With around 5.5 billion searches per day, according to the most recent ReviewTrackers report, 63.6% of consumers say they consult Google reviews (of Google Maps among many others) before visiting a physical business. Here are some tips to improve your positioning in the web search giant.
1- Web positioning and its relevance to online presence
It is not necessary to pay Google to appear in the organic results. You will recognize them since they are the results that appear in the search engine that do not have the word “ad” associated with them. For you, as an online business owner, it is first and foremost essential that you appear on the first page of organic results for those keywords that your potential customers would type into Google to find your business and services. Free keyword research tools allow you to easily find the most valuable keywords for your business.
Keyword tools such as Google Search Console, SEMRush and Mangools use Google search data based on the words that customers are using and suggest other long tail keywords that you should try. Some of these tools can even tell you how difficult it will be for your site to rank for each specific keyword, so you can choose the right level of challenge for your website to attract more customers to your site from the search results.
If you take these keywords and make them the basis of your site’s SEO content strategy, you will greatly improve the chances for your website to get top rankings in Google for the best keywords. By doing so, you will attract many more customers to your site for many years to come.
2- Power and position your images
Images not only serve to make a good first impression when customers visit your site; they can be a powerful tool to attract more traffic to your website from Google. Because I’m sure you already knew, but Google also shows images in its results. Therefore, you should include the alt text of the images with relevant keywords. In case you have a modern content management system, you won’t need to enter HTML code.
If you have your website in WordPress, for example, just click on the image you have already added and then choose options. There you will see a box that tells you ALT Text, describe the content of your image, since Google does not understand what it is. Once this is done, the search engine will understand what the image is about and, when a user executes a search, Google will show your content.
3- Correct use of Social Media Marketing and all its potential.
Social networks such as Instagram, Twitter, Tik Tok, LinkedIn or Facebook are free digital marketing channels that any company can set up. Nowadays they do not offer the same level of search engine positioning as before, but they still play an important role in ensuring a better result in search engines like Google.
One of the most important ways social media can provide a free SEO boost is by functioning as a content distribution platform for your SEO content strategy. To achieve top rankings, you need to create quality content with keywords that users actually want to read.
A good way to do this is by creating a blog for your website with which you can use your social networks to share this content, driving traffic to your website. If the content you create is focused on solving doubts, informing or educating, you can automatically give it the opportunity to be read by people who are really interested in it.
Once you have shared the content on your networks, it is very likely that your potential customers will take advantage of these publications to contact your business. Therefore, you should be very attentive to resolve any concerns they have, because even the speed of your answer counts. Therefore, I recommend that you rely on applications that keep you immediately informed in case any follower or interested party interacts with you or your content.
