How to write an effective welcome email

How to write an effective welcome email

Start communicating with subscribers and customers through a well written welcome email that encourages them to return to your business, learn how to do it.
The welcome email is essential to start off on the right foot the relationship with our new subscribers. Well used, Email Marketing is excellent to gain the trust of our contacts and provide value from the first moment. That is why the welcome email has become an essential practice to achieve these objectives.

What is the welcome email?

It is the first email that a user will receive from us once they have registered on our subscriber list. Thanks to this type of communication we will be able to create a great first impression and, above all, to maintain (or even increase) the attention of our new subscribers. Below, we detail the 7 keys that this type of email must meet to achieve its objectives.

1. Send the welcome email at the time of subscription.

Think about this: what would be the point of greeting your interlocutor after an hour of conversation? It would be absurd. Therefore, automate this email so that the user receives it at the same time of subscription.

2. Welcome with enthusiasm

The first purpose of this communication is to thank the user for the interest he/she has shown in us. To achieve this, we will use the copy both in the email subject and in the body of the message to make our intentions clear.

3. Introduce yourself properly

Although the user may already know, use this email to tell why your product or service is so special. But keep it short! Summarize it in a single sentence. What we are looking for with this is to convey the following message: "We are X, we are dedicated to Y, and we can help you achieve Z".
In case this email is sent from a personal account and not a generic company one, make sure that the user knows who he/she is talking to: add the name and position of the person signing the email.

4. Make it clear what the user should expect from you

The user has decided to let us into his mailbox, but still does so with misgivings. He does not yet know exactly how this new relationship will work. We must specify to the subscriber what he will receive in his mailbox from now on. That is, what type of content, the frequency of the emails and the value that the user will be able to get from them. This is crucial to build trust and generate expectation, which will improve the results of our future mailings.

5. Add more educational content

This point is also essential in your welcome email as it not only increases the value you are giving to the user, but it will help them move through their buyer's journey. But be careful, you must do it with care. Offer them the right educational content that will help them take a step further in their learning process.
Another good idea is to simply give them your "greatest hits". Offer them your best content, the content that best defines you as an expert in your area.

6. Let them know where and how they can contact you

Make reference to the rest of your main communication channels, whether they are your social networks, an alternative email or a phone number. Make it as easy as possible for the user to contact you.

7. Say goodbye by leaving communication open

Add a "do you have a question?" or a "can we help you?" or any other idea. Creating opportunities for a 1-to-1 conversation with users will always work in your favor when it comes to increasing the possibility of a sale or loyalty.
The welcome email is key to connect with our new audience from the very beginning. The message we want to deliver to them is more or less the following:
"Hello, thank you for your interest and attention in us. This is who we are, and this is the value you will get from subscribing to our communications. In fact, we take the opportunity to give you this because we don't want to let you down. And of course, whether here or there, we will always be at your disposal."
However, despite these recommendations, the most important advice we want to give you is the following: make your welcome email unique and differential.

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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