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How to write an effective welcome email

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How to write an effective welcome email

Start communicating with subscribers and customers through a well written welcome email that encourages them to return to your business, learn how to do it.
The welcome email is essential to start off on the right foot the relationship with our new subscribers. Well used, Email Marketing is excellent to gain the trust of our contacts and provide value from the first moment. That is why the welcome email has become an essential practice to achieve these objectives.

What is the welcome email?

It is the first email that a user will receive from us once they have registered on our subscriber list. Thanks to this type of communication we will be able to create a great first impression and, above all, to maintain (or even increase) the attention of our new subscribers. Below, we detail the 7 keys that this type of email must meet to achieve its objectives.

1. Send the welcome email at the time of subscription.

Think about this: what would be the point of greeting your interlocutor after an hour of conversation? It would be absurd. Therefore, automate this email so that the user receives it at the same time of subscription.

2. Welcome with enthusiasm

The first purpose of this communication is to thank the user for the interest he/she has shown in us. To achieve this, we will use the copy both in the email subject and in the body of the message to make our intentions clear.

3. Introduce yourself properly

Although the user may already know, use this email to tell why your product or service is so special. But keep it short! Summarize it in a single sentence. What we are looking for with this is to convey the following message: "We are X, we are dedicated to Y, and we can help you achieve Z".
In case this email is sent from a personal account and not a generic company one, make sure that the user knows who he/she is talking to: add the name and position of the person signing the email.

4. Make it clear what the user should expect from you

The user has decided to let us into his mailbox, but still does so with misgivings. He does not yet know exactly how this new relationship will work. We must specify to the subscriber what he will receive in his mailbox from now on. That is, what type of content, the frequency of the emails and the value that the user will be able to get from them. This is crucial to build trust and generate expectation, which will improve the results of our future mailings.

5. Add more educational content

This point is also essential in your welcome email as it not only increases the value you are giving to the user, but it will help them move through their buyer's journey. But be careful, you must do it with care. Offer them the right educational content that will help them take a step further in their learning process.
Another good idea is to simply give them your "greatest hits". Offer them your best content, the content that best defines you as an expert in your area.

6. Let them know where and how they can contact you

Make reference to the rest of your main communication channels, whether they are your social networks, an alternative email or a phone number. Make it as easy as possible for the user to contact you.

7. Say goodbye by leaving communication open

Add a "do you have a question?" or a "can we help you?" or any other idea. Creating opportunities for a 1-to-1 conversation with users will always work in your favor when it comes to increasing the possibility of a sale or loyalty.
The welcome email is key to connect with our new audience from the very beginning. The message we want to deliver to them is more or less the following:
"Hello, thank you for your interest and attention in us. This is who we are, and this is the value you will get from subscribing to our communications. In fact, we take the opportunity to give you this because we don't want to let you down. And of course, whether here or there, we will always be at your disposal."
However, despite these recommendations, the most important advice we want to give you is the following: make your welcome email unique and differential.
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