Inbound Marketing Solutions

Attract Consumers with Inbound Marketing

Inbound marketing is the latest advertising trend that have B2B and B2C companies excited. Inbound marketing brings in 67% more leads each month when compared to outbound marketing. Understanding how inbound marketing works and what we can do for you, can help you realize how important it is to incorporate this type of advertising into your marketing efforts.

What Is Inbound Marketing?

Inbound marketing is offering consumers information they want and need. When they utilize that information, they become fond of the person or organization that provided it. They look for what else they can get, and that can lead them to a purchase.

The benefit of inbound marketing is that it can be used to bring in leads from many different directions. Simply by presenting content to different audiences online, traffic can increase to the website indicated in the content. This can lead to higher conversion rates and increased revenue.

With inbound marketing, you don’t go out and solicit consumers. You simply provide them information, and they come to you. Consumers are much more likely to make a purchase if they feel as though they decided to buy something based on their own thoughts and feelings, rather than having someone try to persuade them. This is probably why Search Engine Land has reported 80% of people ignored Google-sponsored ads from a study they conducted. People want information, not a sales pitch.

How Inbound Marketing Works?

It starts with a solid website design that includes information on every page. A blog is highly important to the success of inbound marketing. ContentPlus reports that websites with blogs have 434% more indexed pages than those that do not have them. Indexed pages are those that are included in search engine results. The more pages that are present on the results pages, the more likely people will learn about a product or service and click through to the website selling it.

Blog posts must be authoritative and informative, or they will not make it to the first page of search engine results pages. Getting content on the first page and the first spot is crucial because 75% of people never scroll past the second page.

The only way to get content on the first page of search engine results pages is to provide the best information possible to those searching for that content. For example, if you are a plumber who is trying to achieve #1 ranking for the key words “plumber in Miami, FL” the copy on the homepage must include information about plumbers in Miami FL. This may include what the plumber can do, how he does it, time it takes, and if possible, pricing. The page’s copy should include every single answer to questions Internet searchers have about a plumber in Miami, FL. This is the only way to get your website in front of the consumers you’re trying to attract to your business because Google will want to show your content to searchers because of the valuable information it contains.

How to Get Started with Inbound Marketing?

Inbound marketing takes a lot of work that most business owners do not have time for while taking care of their business’ operations. Content must be developed every day to maximize the effectiveness of inbound marketing. That’s why you need a professional team of inbound marketers to help you.

Our team of inbound marketing experts can come up with a plan for your website. After carefully analyzing each page of your site to assess value, we will draft a proposal to show you exactly what needs to be done to help you start gaining the attention of consumers interested in your products and services.

Once we begin working on inbound marketing for your business, you should see an increase in traffic to your website and an increase in revenue as more people convert by purchasing your products and services. To get started with a personalized inbound marketing plan, contact us today.

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.

Brochure

We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.

Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.