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How IDX.Marketing Uses Marketing Intelligence to Empower Clients' Business Goals

As a marketing agency, IDX.Marketing understands the importance of using data and analysis to inform our clients’ marketing strategies.
In this blog, we’ll explore the relationship between business intelligence and marketing, the significance of marketing intelligence, and how IDX.Marketing uses marketing intelligence to help our clients achieve their business goals.

Business Intelligence and Marketing: How are they related?

Business intelligence refers to the process of collecting, analyzing, and using data to inform business decisions.
In the context of marketing, it involves collecting and analyzing data related to customer behavior, preferences, and trends to inform marketing strategies.
By using business intelligence tools, marketers can better understand their target audience and develop more effective campaigns.
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Marketing Intelligence: What is it all about?

Marketing intelligence takes business intelligence a step further by focusing specifically on
marketing-related data. This means that it also encompasses the collection, analysis and use
of data related to marketing campaigns, customer behavior, as well as the competitive
landscape.

In addition, marketing intelligence enables marketers to make informed decisions about
their marketing strategies, resulting in more targeted and effective campaigns.

Importance of Marketing Intelligence

Marketing intelligence is essential for companies that want to remain competitive and achieve their goals.
With marketing intelligence, companies can gain a better understanding of customer behavior and preferences, as well as the competitive landscape. This information can serve as the basis for more targeted, effective marketing strategies that are more likely to achieve the desired results.

At IDX.Marketing, we use marketing intelligence to help our clients achieve their business goals. Here are some examples of how we use marketing intelligence:

Target Audience Identification:

We use marketing intelligence to identify our clients’ target audience and understand their behavior and preferences. By analyzing data related to website traffic, social media engagement, and other metrics, we can develop targeted marketing campaigns that are more likely to resonate with our clients’ target audience.

Competitive Analysis:

We use marketing intelligence to analyze our clients’ competitive landscape. By understanding their competitors’ marketing strategies, we can identify areas of opportunity for our clients and develop marketing campaigns that differentiate them from their competitors.

Performance Evaluation:

We use marketing intelligence to evaluate the performance of our clients’ marketing campaigns.
This means we can identify which campaigns are most effective by analyzing data related to website traffic, conversion rates and other metrics. In this way, we can make data-driven decisions on how to allocate our clients’ marketing budgets.

Content Marketing:

We use marketing intelligence to inform our client’s content marketing strategies.

By analyzing data related to keyword research, social media engagement, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), we can develop content that is more likely to rank in search engine results and resonate with our clients’ target audiences.

Implementing Marketing Intelligence for your business to succeed

Overall, marketing intelligence is a powerful tool for businesses that want to achieve their marketing goals and stay ahead of the competition.

At IDX.Marketing, we use marketing intelligence to help our clients achieve their business goals by developing targeted and effective marketing campaigns. If you want to take your marketing efforts to the next level, contact us to learn more about how we can help.

At IDX.Marketing, we use marketing intelligence to help our clients achieve their business goals by developing targeted and effective marketing campaigns.

If you want to take your marketing efforts to the next level, contact us to learn more about how we can help you.

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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