Pablo Rendic Olivieri

President & CEO

Pablo Rendic Olivieri, as President & CEO of IDX.Marketing, brings over 14 years of experience in directing diverse marketing campaigns with a focus on customer experience. He leads IDX.Marketing’s strategic efforts in aligning customer needs with promotional strategies, overseeing profitability, deadlines, and budgets, and promoting team development for quality service.

Pablo has led IDX.Marketing’s collaborations with notable clients like The Cure Bowl (ESPN), UCF’s Graduate website, and Prospera USA. He has earned two Emmy Nominations, two Tally Awards, and five Communicator Awards for his contributions in marketing, graphic design, film, and television. Known for his empathy, creativity, and communication skills, Pablo draws inspiration from figures like Elon Musk and Steve Jobs.

Under his leadership, IDX.Marketing aims to be a growth platform for team members and envisions expanding its impact on mid-size businesses. The company focuses on comprehensive marketing consulting, digital strategies, and visually impactful web and graphic design, striving for client branding excellence.

Pablo emphasizes transparency and strong client communication, inviting businesses to partner with IDX.Marketing for brand elevation. Contact information includes the website IDX.Marketing, email Pablo@IDX.Marketing, and phone +1 (407) 305-6443.

Francisco Cedraro

General Manager

Our Imagination Strategist & General Manager has worked in several important positions related to Management, where he has been in charge of more than 100 employees, organizing, controlling, and directing all aspects of the business, which allowed him to expand his knowledge in various areas such as Administration, Human Resources, and Logistics. Now, in the IDX.Marketing team, he manages to specialize in Advertising and Marketing, aspects that really excite him. We can describe his best work skills with three words: organization, analysis, and planning. We know that he is a reliable, respectful, and humble person, worthy of belonging to the IDX.Marketing team.

Our Imagination Strategist & General Manager sees in Nelson Mandela a role model, whose qualities allowed him to break the barriers of hatred and pain, to foster faith in humanity. He also confessed that he loves to read and write. In fact, his dream is to be a writer. It does not surprise us because we know that he is someone very cultured and prepared, an excellent communicator,always motivated to do everything with the best quality. We will look forward to reading his books. We are grateful to have him on the IDX.Marketing team.

“The best way to predict the future is to invent it.”

Doredith Adames

Project Manager

Graduated in Business Administration. Her work experience includes positions such as Commercial Administrative Assistant, Administrative Director and Project Manager.

Her capabilities include the application of knowledge, processes, tools and precise techniques to ensure the achievement of the results and benefits outlined to meet the proposed objectives.

In her time with IDX, she has demonstrated her ability to motivate and guide the human team to achieve the objectives on time, preventing and solving any inconvenience.

She defines herself as “creative and curious”, therefore, she is given a vocation for crafts, crafts and decoration. Among her hobbies are good food, reading and cinema movies.

Her greatest reference is her father, who taught her to enjoy the simplicity of life.

Her philosophy of life is based on the thought:
“A narrow-minded human being is a danger to himself, but even more so to society.”

Junior Ramirez

Senior Graphic Designer

Our Imagination Producer & Senior Graphic Designer had the opportunity to work in companies that provided him knowledge on Graphic Design, Branding, and Product Development, separately. In IDX.Marketing he found a space where he can strengthen and apply this knowledge at the same time, always focused on providing the best possible results, contributing ideas, and motivating the development and improvement. Four words that would define him professionally are responsible, precise, logical, and self-critical. Thanks to these aspects we will not be surprised when he fulfills his dream of becoming a great Advertising Art Director.

Our Imagination Producer & Senior Graphic Designer feels a lot of admiration towards his parents because they were the ones who taught him that life is not simple, that things are achieved with effort, perseverance, and dedication, and to always be strong. His artistic abilities are also reflected in drawing and painting, innate talents in him. He also told us that he wants to be remembered as a dedicated, responsible person who looks for personal and professional development as a whole, not before having traveled throughout his country and then around the world. His participation in the IDX.Marketing team is more than valued.

“The results you get are in direct proportion to the
effort you apply.”

Yoel Tami

Web Developer

Tami Yoel is an IT administrator and engineer with 14 years of experience in the maintenance and use of administrative systems in telecommunications companies.

He likes technology, music, science and PC video games. This led him to venture into the world of web development and programming, mainly doing web implementation, development, maintenance, support and consulting work for companies in Argentina, Lima, Colombia, Venezuela and the United States.

He currently continues to develop his skills as technology evolves rapidly, as he likes to update his knowledge.

Among his most recent projects is the development of websites with powerful administrative systems.

“Knowledge and technology always go side by side.”

Jorge La Rosa

Marketing Specialist

Jorge La Rosa is a Marketing Specialist and digital innovation enthusiast who is known for being the go-to person in his field. He has a strong passion for surfing and immersing himself in the diverse cultural experiences that life has to offer. When he’s not catching waves along the Peruvian coast, he can often be found exploring the vibrant cultural events in downtown Lima or engrossed in a captivating cinematic narrative. This openness to new experiences and his appreciation for diverse stories serve as a wellspring of inspiration for his professional life.

Jorge firmly believes that challenges are valuable stepping stones to innovation, a philosophy that has guided him throughout his career spanning over 13 years. He has held various roles in marketing, advertising, and project management, consistently demonstrating a deep motivation to excel and lead with passion. Throughout his journey, Jorge has had the privilege of working with renowned global brands like Samsung and KFC, as well as dynamic local businesses across Latin America. Whether it’s devising a comprehensive digital strategy, orchestrating impactful social media campaigns, or planning large-scale corporate events, Jorge always prioritizes client satisfaction and the delivery of high-quality results. His ability to translate client needs into actionable strategies, combined with his expertise in strategic planning and budget management, consistently drives the success of his projects.

In summary, Jorge is a highly motivated team leader who is eager to infuse innovation and improvement into any project he undertakes. And when he’s not in the office, you can often find him immersing himself in a cultural event or catching an early morning surf session.

Ana Trujillo

Creative Writer

Our Creative Writer with more than 12 years of experience in creative writing and digital strategies has specialized in the generation and management of digital strategies and digital content that include social media, SEO and SEM.

Ana Teresa a.k.a “Ana Te.” loves the world of communications and how journalism, advertising and marketing are areas that can become tools for economic and social transformation and empowerment.

Ana Te. really loves to read, research, write and share her knowledge. Her inspiration is in each of the people who generate changes, both personal and of greater impact. For this reason, she is enthusiastic about the idea of ​​co-creating and accompanying IDX.Marketing commercial partners to grow day by day adapted to an increasingly digital world.

Currently, Ana Teresa Trujillo is an honorary member of the advisory council for communication and promotion of the organization Action for Equality, outgoing ambassador of the international network Venezolanas Globales and director of digital content and administrator of the digital community of migrants and entrepreneurs “Team Peru”.

It is important to highlight her high capacity for empathy, creativity and strategic thinking that allow her to generate solutions outside the box and based on the opportunities and needs of her clients. In fact, recently, Ana Te. has been trained in UX, CX and Service Design with the aim of continuing to develop agile and creative solutions that connect with audiences and users.

“Information is power” and “believe to create”.

We offer digital marketing strategies for:

SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.


We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.


We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.