MEET OUR TEAM

Pablo Rendic Olivieri

President & CEO

President & CEO Digital Marketing Manager with more than 13 years of experience planning, controlling and managing advertising activities for various marketing campaigns that include: identification of goals and objectives of each project; evaluating promotional strategies and customer needs; Rendic Olivieri focuses on providing services with solutions and marketing programs; performing managerial tasks such as monitoring profitability, results, deadlines and budgets, as well as supporting the development of a team and guaranteeing quality customer service that meets the goals and objectives.

Currently, Rendic Olivieri is Multimedia Production Manager for OneBlood, The Osceola Chamber Board Member, Prospera USA Provider for the Branding Kit. Grant and Marketing Plan.

Other recognitions include two Emmy Nominations and a director and producer, two Tally Awards and five Communicator Awards, thanks to his great expertise in marketing, graphic design, and film and television. To describe his best ability, it is necessary to talk about his incredible empathy. Understanding and listening to the needs of customers are essential to avoid frustrations and offer the best opportunities, always providing a true service, with the confidence and quality they deserve. “I do not want our team to only see IDX as a job, but as a career in which they can always aspire to achieve more and learn.”

Our President & CEO, or “Imagination Developer” as we internally refer to the position, is an extremely passionate, talented, creative, communicative, and determined person. Qualities that he also sees in his role models: Elon Musk, Albert Einstein, and Neil deGrasse Tyson. We have no doubt that Pablo’s great superpower, empathy, is given thanks to the motivation that these characters inspire him. And, as a curious fact, we find it interesting that, when he was a child, he wanted to be an actor. Perhaps that symbolizes the synchronization that must be achieved with the other, putting yourself in someone else’s shoes. We know that the future of IDX.Marketing will be as strong and solid as Pablo and his team.

Francisco Cedraro

General Manager

Our Imagination Strategist & General Manager has worked in several important positions related to Management, where he has been in charge of more than 100 employees, organizing, controlling, and directing all aspects of the business, which allowed him to expand his knowledge in various areas such as Administration, Human Resources, and Logistics. Now, in the IDX.Marketing team, he manages to specialize in Advertising and Marketing, aspects that really excite him. We can describe his best work skills with three words: organization, analysis, and planning. We know that he is a reliable, respectful, and humble person, worthy of belonging to the IDX.Marketing team.

Our Imagination Strategist & General Manager sees in Nelson Mandela a role model, whose qualities allowed him to break the barriers of hatred and pain, to foster faith in humanity. He also confessed that he loves to read and write. In fact, his dream is to be a writer. It does not surprise us because we know that he is someone very cultured and prepared, an excellent communicator,always motivated to do everything with the best quality. We will look forward to reading his books. We are grateful to have him on the IDX.Marketing team.

“The best way to predict the future is to invent it.”

Doredith Adames

Project Manager

Graduated in Business Administration. Her work experience includes positions such as Commercial Administrative Assistant, Administrative Director and Project Manager.

Her capabilities include the application of knowledge, processes, tools and precise techniques to ensure the achievement of the results and benefits outlined to meet the proposed objectives.

In her time with IDX, she has demonstrated her ability to motivate and guide the human team to achieve the objectives on time, preventing and solving any inconvenience.

She defines herself as “creative and curious”, therefore, she is given a vocation for crafts, crafts and decoration. Among her hobbies are good food, reading and cinema movies.

Her greatest reference is her father, who taught her to enjoy the simplicity of life.

Her philosophy of life is based on the thought:
“A narrow-minded human being is a danger to himself, but even more so to society.”

Junior Ramirez

Senior Graphic Designer

Our Imagination Producer & Senior Graphic Designer had the opportunity to work in companies that provided him knowledge on Graphic Design, Branding, and Product Development, separately. In IDX.Marketing he found a space where he can strengthen and apply this knowledge at the same time, always focused on providing the best possible results, contributing ideas, and motivating the development and improvement. Four words that would define him professionally are responsible, precise, logical, and self-critical. Thanks to these aspects we will not be surprised when he fulfills his dream of becoming a great Advertising Art Director.

Our Imagination Producer & Senior Graphic Designer feels a lot of admiration towards his parents because they were the ones who taught him that life is not simple, that things are achieved with effort, perseverance, and dedication, and to always be strong. His artistic abilities are also reflected in drawing and painting, innate talents in him. He also told us that he wants to be remembered as a dedicated, responsible person who looks for personal and professional development as a whole, not before having traveled throughout his country and then around the world. His participation in the IDX.Marketing team is more than valued.

“The results you get are in direct proportion to the
effort you apply.”

Yoel Tami

Web developer

Tami Yoel is an IT administrator and engineer with 14 years of experience in the maintenance and use of administrative systems in telecommunications companies.

He likes technology, music, science and PC video games. This led him to venture into the world of web development and programming, mainly doing web implementation, development, maintenance, support and consulting work for companies in Argentina, Lima, Colombia, Venezuela and the United States.

He currently continues to develop his skills as technology evolves rapidly, as he likes to update his knowledge.

Among his most recent projects is the development of websites with powerful administrative systems.

“Knowledge and technology always go side by side.”

SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.

Brochure

We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.

Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.