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Welcome to

IDX.Marketing

Your Trusted Marketing Plan Provider for

Prospera USA

Let's Start Your Marketing Plan
Unlock the Power of Strategic Marketing with

IDX.Marketing

At IDX.Marketing, we are proud to partner with Prospera USA, a leading organization dedicated to empowering Hispanic entrepreneurs and small businesses. We are delighted to offer our Marketing Plan service to Prospera-approved clients at no cost. Together, we are committed to helping your business thrive and reach new heights.
About

Prospera USA

Prospera USA is a non-profit organization that provides advancement services to Hispanic entrepreneurs and small businesses. Their mission is to foster economic prosperity in Hispanic communities by offering comprehensive support, resources, and guidance. By partnering with Prospera, IDX.Marketing has been granted the opportunity to provide our exceptional Marketing Plan service to Prospera-approved clients.

Deliverables Tailored to Your Success

Our Marketing Plan service is designed to equip your business with the tools and strategies needed to achieve your objectives. With our expertise and dedication, we will deliver a comprehensive plan that covers all aspects of your marketing efforts. Here are the key deliverables you can expect:
Let's Start Your Marketing Plan

1. Business Overview & Objectives:

We will provide you with an executive summary, company overview, mission and vision statement, and conduct a S.W.O.T. analysis to assess your business’s strengths, weaknesses, opportunities, and threats. This will set the foundation for your marketing plan.

2. Website Audit:

Our team will perform a thorough audit of your website, identifying areas for improvement and optimization. We will provide you with actionable insights to enhance user experience, increase conversion rates, and maximize the impact of your online presence.

3. Social Channels Audit:

We will analyze your social media channels, evaluating their effectiveness in reaching and engaging your target audience. Our audit will identify opportunities for growth and recommend strategies to elevate your social media presence.

4. Market Research:

Through in-depth research, we will gain a deep understanding of your target market, conduct segmentation analysis, and build buyer personas. This will enable us to develop tailored marketing strategies that resonate with your audience.

5. Positioning:

We will work with you to refine your value proposition and define your brand positioning. This will differentiate your business from competitors and create a strong and compelling brand identity.

6. Competition Analysis:

Our team will conduct a thorough analysis of your competitors, creating a competitor list and matrix to identify their strengths and weaknesses. Based on this analysis, we will suggest strategies to outperform your competitors and gain a competitive edge.

7. Implementation Plan:

We will provide you with a clear and actionable implementation plan that outlines the steps and tactics to execute your marketing strategies effectively. This roadmap will guide you towards achieving your objectives and driving growth.

8. Key Performance Indicators (KPIs):

We will define relevant KPIs to measure the success of your marketing efforts. These metrics will provide valuable insights into the performance of your campaigns and enable you to make data-driven decisions.

9. Next Steps:

Our team will guide you through the next steps of your marketing plan, ensuring a seamless transition from planning to execution. We will be there to support you throughout the implementation process.

Marketing Funnel Tailored to Your Business

Our Marketing Plan service includes the development of a basic marketing funnel that aligns with your business goals. By understanding your target audience and their journey, we will create a strategic funnel that effectively guides potential customers from awareness to conversion.

20 Hours

of Dedicated Work for Startup Success
To ensure the highest level of service and attention to detail, we allocate 20 hours of dedicated work to complete your Marketing Plan. This service is particularly suited for startups or those embarking on their first business plan, providing a solid foundation for success.

Take the Next Step with

IDX.Marketing

Are you ready to unlock the full potential of your business with our Marketing Plan service? Partner with IDX.Marketing and Prospera USA to drive growth, achieve your objectives, and elevate your brand. Contact us today to get started on your tailored Marketing Plan journey. Together, we will pave the way for your business’s success.
Apply for Success with Prospera USA!

Ready to start?

Let's do it!
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We offer digital marketing strategies for:

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

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Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.
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Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.
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Brochure

We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.
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Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.
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The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.
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Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.
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