IDX.Marketing Provider for Prospera “Branding Kit” Grant

This Branding Kit is a GRANT that Prospera awards to small business enterprises and start-up!

We have helped many companies to launch or relaunch their brand and adding value to their companies. Thanks to the help from Prospera USA, you can have the benefit to obtain our services at no cost to you!

To qualify, you must contact Prospera USA and “apply for a grant

See actual samples of our branding kit by clicking HERE

“Prospera business grants allow start-ups and existing businesses to receive professional business development services at no cost to them. Prospera can award clients, based on individual needs and opportunities, grants for subcontracted services delivered by subject matter experts and vetted by Prospera staff and volunteers.” -Prospera

See the details of the grant below:

BRANDING KIT

Purpose: To ensure that Prospera clients have a professional and unique corporate branding that will enable them to promote their companies and increase their likelihood of success. The grant will provide basic branding tools to create or enhance consistency in the business’ image through its collateral marketing materials.

GRANT DESCRIPTION

Initial Consultation: Analyze current business image, branding materials and needs through an initial written assessment.

Client will have the option to select only three (3) of the following pieces with the guidance of Prospera’s provider and business consultant:

• Company Logo: Minimum of two (2) options of original designs and client will select one (1). After preferred logo is selected, there will be up to three (3) rounds of edits/changes allowed.

• Business card design template ready to print.

• Flyer design and content ready to print.

• Brochure design and content ready to print. A brochure for the purposes of this grant will be a promotional document, primarily used to introduce the company and its products or services to prospective customers. Based on the provider’s assessment of the client, the brochure may be bi-fold, tri-fold or a related format.

• Set-up, basic design, and suggested posting plan for one (1) social media platform to increase online brand exposure. Client will have the option to select the social media platform based on the provider’s and business consultant’s recommendations. The posting plan will be a brief outline of suggested frequency, tone and type of postings.

Final Consultation: Review of final branding materials and delivery of files in low resolution .jpg, high resolution .jpg, clear background .png, .eps, .tif and .pdf, including an explanation of when it is appropriate to use each file type. Provider will make suggestions on additional collateral materials as needed.

NOTE:

• Client will provide the content needed. Provider should give recommendations to the client regarding content and ensure proper spelling and grammar.

• The client may provide their own images. If usage rights for additional photos, videos or other images need to be purchased, the client is responsible for covering the cost after prior discussion with the provider.

• Client must have basic knowledge on using the selected social media platform and will be responsible for maintaining it after completion of this grant.

• Provider may recommend additional services that could be beneficial for the client at a discounted price. The client will be responsible for paying the provider for additional services received outside the services covered by this grant.

• Upon grant completion, the final products produced by the provider, including but not limited to the materials described in this document, will be owned in its entirety by the client.

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SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.

Brochure

We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.

Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.