SEO

At IDX.Marketing we take care that you can achieve quality web traffic with SEO strategies.

We make your brand, product or service reach the first places of the search engines organically with the most complete digital ecosystem design, content strategy and web maintenance service!

The Process

Preliminary Research

Preliminary SEO research focuses on finding out what’s on your website and benchmarking to analyze how to differentiate yourself from the competition.

Technical Analysis

SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can better find and assess your website,
blog or e-commerce.

Keyword Research

Keyword research consists of locating the most searched words and phrases by users in order to insert them optimally and strategically on your
website, blog or e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs. 

Off-site SEO

External SEO is concerned with improving a site’s ranking on search engine results pages through promotional techniques such as link building and social media boosting.

SEO Budgeting

Each project is different, because each need is different. Contact us to evaluate your needs and put together a budget that allows you to boost your business.

What we do

On-Page SEO

Understanding search algorithms and ranking on any search engine.

Keyword Research

Learn the exact strategy we use to implement advanced SEO keyword research.

Technical SEO

SEO engineering for more traffic & search console (Google webmaster tools) walkthroughs.

Link Building & Authority

Enterprise-grade link building
campaigns and best practices.

Image Optimization

Making sure your images are ideal for users, the visually impaired, and bots.

Mobile SEO

A structural overview of everything
you need to drive traffic from mobile.

Crawl Path Optimization

How to get search engines to
discover all of your important pages.

Structured Data & Schema

Rich schema markup and structured
data within search results.

Mobile SEO

“Not Provided”, SSL and Search
Console in the modern era.

Local SEO & International SEO

SEO strategies for local search as well
as multiple languages and countries.

Favorite Tools & Services

Our favorite online marketing & SEO tools, services, strategies and tactics.

Start a New Site From Scratch

A walkthrough of how to start a brand new, SEO-friendly site from scratch.

SEO Simplified

Imagine that your website is a student in a classroom. When another student talks about you, your popularity starts to grow. As more students talk about you, people start listening to you. That’s when your popularity increases to a level in which teachers start listening to you. This boosts your popularity even further.

The students that talk about you represent other websites and the teachers represent noteworthy websites such as Google and Facebook. What they are listening to is the blogs on your website. When you have something original to say, other websites will listen and your popularity grows.

With link building, we shabby expertise on other sites by offering them articles they can publish on their site. When their site visitors read the articles, they will want to know what else you have to share and go to your site.

When we promote your business on social media, people will notice how much you care about your consumers and how much information you have to share with them. They will pay attention, share with their followers, and your popularity will grow. Remember, the more popular you become, the bigger your business will grow. Imagine Digital Expressions can take care of this for you. We will develop your website and share it with people who are interested in buying your services and products. You don’t have to do anything at all, except sit back and enjoy the rewards of having an expert team of Internet marketers take care of everything.

See Our Results

Case Studies

Increase Your Rankings.
We will work hard to raise your rankings on all of the most important search engines.
Our techniques are the best in the market to archieve this goal.

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content. The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find. The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Technical Analysis
SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce. The most common trouble spots are:

  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site
so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The
more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your
website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also
influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs. Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Off-site SEO
External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:

  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value.This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

SEO Budgeting
Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

  • The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.
  • For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.
  • Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.
  • Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.