Think for a moment about how you make your business known: Who are you targeting, what is the return on investment (ROI), what are people talking about when they mention your business or your brand, etc. Keep reading to learn about the Top 5 reasons to integrate digital marketing into your business strategy
Think again… did you notice? Yes, we are in 2020 and if you are not yet on Internet and social media, you are losing a lot of money. It is not just how people relate to each other, search for more information on the web or buy more through e-commerce, but also how everything can be measured on internet so it can make your advertising and marketing budget get optimized more and more.
In this way, the effectiveness rate will be better and better and you will be able to obtain more and more potential clients (leads).
Let’s be frank: Advertising and marketing have always been essential to publicize a brand and drive business sales. Our ancestors said it well: What is not shown is not sold.
Now, with this panorama, and taking into account that almost 4.5 million people browse the Internet daily, that more than a half buy products and services online and that they can be targeted directly according to their age, sex, location, tastes, browsing habits, conversations and necessity, why not advertise in a medium that is considerably cheaper and much more effective?
Digital marketing has a strong and positive impact on your business. When you invest in digital marketing, you can see the results in a more objective and measurable way.
Although large companies such as corporations, such as Walmart, Amazon, and Target, have large advertising budgets in all media, the fact of having a website and presence on social networks levels things a little, because you can get directly to your target audiences.
For example, many companies invest in search engine optimization (SEO) to boost and position their website in search engines. This practice is carried out by both large and small companies to attract and reach valuable traffic, without the need for more investment of money.
For SEO content strategies, the fundamental thing is to know how to use techniques very well so that search engines find keywords and phrases that allow them to enter that content into the algorithm and process is based on the quality, relevance, and authority of the website.
All of this works organically. This means that to do SEO you do not spend a penny on advertising. However, it should be borne in mind that everything has a price and that this will involve paying an SEO copywriter or analyst to make attractive and effective content.
On the other hand, there is paid advertising on Google, Google Ads, which implies a correlation between what you are willing to pay for the notice (bid) and the relevance of this ad to users.
In fact, if the website generates quality content and develops domain authority and page authority, the value of the notice (CPC, cost per click) will drop and preference will be given to that website when it appears in search engines, which will improve your positioning.
Ideally, you want an ad to be in the top three places because 41% of all clicks go to the top three places for paid ads.
Using SEO and SEM combined in campaigns is an excellent investment for your company because it allows you to compete more specifically and invest less.
Compared to traditional marketing, online marketing is extremely profitable and offers an impressive return on investment (ROI) because it allows you to meet and segment your target audience, making the business increasingly profitable.
Although doing digital marketing may seem simple, it requires some expertise and its management involves investing a lot of time.
If you do digital marketing in-house, it will cost you more time than money. You can run a social media marketing campaign or content marketing campaign on your own, but it would take a long time to build, launch, measure, and manage an effective campaign.
Therefore, having a team that an advertising agency can offer is essential to get the most out of the business. It’s about thinking strategically and knowing how to delegate.
Everything, everything, absolutely everything must be grounded in a plan that implies specific times, goals and managers so that there will be greater control, implications and impact can be measured.
To make sure your goals are clear and reachable, each one should be SMART:
Transitioning your budget to online marketing instead of traditional marketing allows you to earn a lot in return. For example, email marketing has the potential to make your business earn $ 44 for every $ 1 spent.
The importance of digital marketing cannot be overlooked when it comes to your bottom line. Not only does it optimize your marketing budget, but it also allows you to get a bigger ROI for your business.
The role of digital marketing helps you connect with people interested in your business, as it has tools that facilitate reaching quality users, directly interested in the products and services offered by the company.
Traditional methods make it difficult for you to advertise to people looking for your products or services. However, digital marketing allows you to focus on people interested in your products or services.
Traditional methods prevent people interested in your business from accessing messages and transactions when they need it. In the end, you end up spending money on people who are not necessarily going to generate conversions in your products or services because there is no impact at the right time or place.
On the other hand, with digital marketing, you reach people interested in your business directly, since you send them the message when they are interested in receiving it because they have done similar searches. In addition, you can offer them a website that will answer their questions, capture their data or make a sale through the e-commerce channel.
This applies to both Google Ads and social media campaigns. If you run a PPC campaign, you can target people specifically interested in your products or services and contact them directly. You will be reaching people who are actively looking for the goods or services you offer.
You can establish a target audience, which is the group of people who you think are interested in your business. Based on this information, you can advertise your company to people who suit your target market.
Segmentation saves time and money. The notice will only reach people who need your business, it will help you to obtain better results in the campaign and generate a better ROI for your company.
One of the great advantages of digital marketing is that it allows monitoring the behavior of campaigns and ads in time or a slight delay. This allows for analyzing their performance and results.
This cannot be done with traditional marketing since to measure results they usually involve great efforts to measure, take samples from the public or wait for the campaign deadline.
With digital marketing, you can monitor their campaigns in real-time to see how they are working and to what extent they can be improved. You can track a variety of metrics, depending on the type of campaign. Some basic metrics include impressions, traffic, clicks, dwell time, engagement, sentiment, and conversions. All of these KPIs provide you with valuable insight into the effectiveness of your campaign.
As you have seen, the valuable thing about digital marketing is the possibility of knowing if your campaign is generating tangible results for the business, depending on the objective:
It gives your team the ability to change its campaign for better results.
Sooner rather than later, the ways of doing business and of social interaction are going to change more and more rapidly.
In fact, as the web continues to evolve, your business must adapt to meet those changes, such as automation, insertion of a robot that chats with customers or a highly friendly e-commerce that personalizes each customer’s purchase option, thus improving your UX and CX.
Of course, you should not forget to put together a good digital marketing strategy. A strong online marketing campaign will help your business get more valuable leads and sales, as well as increase conversions.
There are many other ways that internet marketing can positively impact your business and help it grow. Let us become your ally to improve the numbers of your business.
If you want to talk to help you grow your business, contact us and we will design a personalized digital marketing plan that will take your company to a new level.