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Website Development
Services at IDX.Marketing

At IDX.Marketing, we’re not just building websites; we’re crafting digital experiences that resonate, connect, and convert. Our approach to website development combines intuitive design, strategic insights, and cutting-edge technology to create online platforms that elevate your brand and engage your audience.

Here's how we do it:

User-Centric Design:

Our websites are meticulously designed for effortless navigation, ensuring users can find exactly what they’re looking for with ease. From the layout to the functionality, every element is optimized for user satisfaction.

Self-Identification for Users:

Our websites are meticulously designed for effortless navigation, ensuring users can find exactly what they’re looking for with ease. From the layout to the functionality, every element is optimized for user satisfaction.

Engaging and Fun Experience:

Whether accessing your site from a mobile device or desktop, users will find an engaging and enjoyable experience waiting for them. Our designs are not just about looks; they’re about creating a delightful journey for every visitor.

Remarkable Content:

Beyond functional, our websites are filled with compelling content that informs, entertains, and encourages users to engage and share. We help you tell your story in a way that resonates and remains memorable.

High Performance and Mobile Optimization:

Speed and efficiency are paramount in today’s digital world. We ensure your website loads quickly and performs flawlessly across all devices, acknowledging the critical role of mobile users in your digital strategy.

SEO Best Practices:

Visibility is key to success. Our SEO strategies are designed to improve your site’s ranking, making it easier for your target audience to find you online and boosting your site’s organic traffic.

Clear Calls to Action:

We integrate powerful calls to action throughout your website, guiding users toward making a decision, be it reaching out to your team, making a purchase, or signing up for a service.

Analytics and Adaptation:

Leveraging analytics, we continuously refine and improve your website based on actual user data, ensuring it evolves to meet the changing needs of your audience.

Trust and Transparency:

Our websites foster trust through clear communication of your values, mission, and the benefits of your services, making users feel confident in their decision to engage with your brand.

Community Building:

We design with community in mind, creating spaces for interaction and engagement that turn your website into a thriving hub for your audience, fostering a strong sense of belonging.

Innovation and Creativity:

Stand out in the digital crowd with a website that reflects innovation and creativity in every aspect of its design and functionality, making your brand unforgettable.

Sustainability:

We make conscious choices in web hosting and design to minimize environmental impact, reflecting your brand’s commitment to sustainability.
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At IDX.Marketing, we’re passionate about delivering more than just a website. We aim to create a digital extension of your brand that captivates, converts, and champions your mission. Let’s build a digital presence that’s as remarkable as your brand. Together, we can set the stage for your next chapter of growth in the digital age.
Let us help you tell your story in a way that captivates, convinces, and converts. Welcome to the next level of marketing
Let’s Start TOGETHER

SEO Done Well

Maintenance

Website Repair

This is Our Process

Content Recompilation:
Please send us your desired content.
Design:
We create your custom design. Our creative team will deliver an initial draft (Proposal) for the you to review in PDF format.
Revision:
The changes will be implemented at no additional cost.
Development:
IDX will send the approved designs to the web-Development team to start the process of making your website online.
Implementation:
Create Project. Custom Design. Develop Sections. Plugins Installation for Social Media Links. WordPress Installation.
Final Delivery:
The final delivery of the Website with the CMS access and a backup of your page.

We offer digital marketing strategies for:

SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.

Brochure

We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.

Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.