As a SEO company in the United States, have you ever wondered if it is more effective to address your Hispanic audience in English or Spanish?
We think you should have. The numbers speak for themselves. The buying power of Hispanics is equivalent to that of a whole country: 1.5 billion dollars in 2015, which represents an increase of 50% compared to 2010. Not to mention the possibility of opening the door to a global market of more of 400 million Spanish speakers spread across more than 20 countries.
Why is it so important to take care of SEO for the Hispanic market? First, according to a BrightEdge study, more than 40% of revenues for B2B and B2C websites still come from organic traffic. Second, Latinos are a well-versed population in digital media, and they carry out a large number of searches in Spanish. There are more businesses than ever competing with each other to optimize their websites in this language. Let me show you the numbers.
In what language do Hispanics search?
The latest Google/Ipsos study reveals that Hispanics in the United States spend a lot of time connected to the Internet: 66% say they pay attention to online ads, twenty points more than the average. In addition, search engines are the resource used by 86% to inform themselves and make purchases.
In Latin America and Spain, there is no doubt about the language that the majority uses. But what happens in the United States?
The Google study seems to support the idea that the content in Spanish or bilingual is interpreted by the Hispanic audience as a sign of proximity. Two-thirds of the Latin public have used Spanish at some time for their searches in the last month, a figure that continues to grow. Between 2011 and 2014 searches with keywords in Spanish have grown between 65% and 200% in many sectors, from telecommunications and automotive to health and beauty products. In the retail trade, they grew an impressive 210%.
If you are thinking about developing a SEO strategy focused on the Spanish market, look no further, we can make it possible!
