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Case Studies
Portfolio

Shield Us

Shield Us COVID-19 Awareness Campaign

Campaign Overview:

Shield Us conducted an integrated social media campaign using both organic and paid strategies on Facebook and Instagram. The campaign focused on spreading crucial information about COVID-19 and promoting vaccination.

Objectives and Achievements:

  • Website Traffic: The campaign aimed to generate 1,500 to 2,000 website clicks. It surpassed this target significantly, achieving 2,667 clicks, an increase of 33.35%.
  • Social Media Reach:
    • Facebook: Set a goal of 100,000 reach; achieved 134,716.
    • Instagram: Set a goal of 15,000 reach; achieved 28,938.

Impact:

The campaign exceeded all its marketing objectives, demonstrating Shield Us’s effectiveness in raising awareness and engaging a wide audience on critical public health issues.

Public Allies

Public Allies Program Recruitment Campaign

Campaign Overview:

Public Allies utilized targeted advertising campaigns on Facebook and Instagram to enhance lead generation for program enrollment.

Objectives and Achievements:

  • Strategic Goals: Aimed for a reach of 122,000 and at least 6,100 clicks over a three-month period.
  • Results: Exceeded objectives with a total reach of 195,159 and 6,146 clicks.

Impact:

The campaign’s success in surpassing its marketing goals highlights the effectiveness of the strategies employed and the positive engagement of the target audience. This achievement underscores Public Allies’ capability in mobilizing impactful community involvement.

Diversifly

Diversifly Brand Awareness and
Conversion Campaign

Campaign Overview:

Diversifly, a Florida-based pilot training provider, launched an integrated marketing campaign on Facebook and Instagram to establish brand recognition and drive conversions.

Objectives and Achievements:

  • Brand Awareness: Aimed to reach 132,000 individuals; achieved a total reach of 192,783.
  • Conversions: Set a goal of 20 conversions; significantly exceeded this target with 85 conversions.

Impact:

The campaign not only met but far exceeded its initial targets, demonstrating Diversifly’s success in overcoming brand recognition challenges and driving significant engagement through well-planned and executed marketing strategies.

One Stop
Hurricane Shutters

Google Ads Campaign

Campaign Overview:

IDX.Marketing conducted a focused Google search campaign for One Stop Hurricane Shutters, targeting homeowners in Orlando to enhance brand awareness and recognition.

Objectives and Achievements:

  • Campaign Duration: One month, aimed at increasing visibility among the target audience.
  • Performance Metrics:
    • Cost Per Lead (CPL): Approximately $261.
    • Click-Through Rate (CTR): Nearly 9%.
  • Lead Generation: Targeted 20 leads but successfully generated 17 high-value leads with potential earnings ranging between $68,000 and $119,000.

Impact:

Despite falling slightly short of the lead generation goal, the campaign significantly boosted brand awareness and demonstrated the effectiveness of personalized digital marketing strategies in attracting potential high-value customers.

Americas Taxi USA

Google Ads Campaign

Campaign Overview:

Americas Taxi USA, known for its family-oriented services and 24/7 availability in Orlando and Kissimmee, launched a targeted Google Ads campaign to enhance brand visibility and customer engagement amidst strong competition from traditional taxis and ride-sharing apps.

Objectives and Achievements:

  • Strategic Goals: Increase clicks on Google Search and Display campaigns to boost customer inquiries and service utilization.
  • Performance Metrics:
    • Click-Through Rate (CTR): Achieved a consistent monthly increase, peaking at 154.29% in December.
    • Call Efficiency: Improved received calls to 87.96% and reduced missed calls to 12.04% by December.
    • Cost Efficiency: Decreased the cost per conversion from $22.01 to $7.41 over four months.

Impact:

The campaign effectively increased calls and optimized call handling, demonstrating significant improvements in engagement and cost efficiency, positioning Americas Taxi USA as a competitive player in the urban transportation market.

Cure Bowl

Facebook and Instagram Organic Campaign

Campaign Overview:

The Cure Bowl, an annual college football game in Orlando, Florida, is dedicated to fighting breast cancer. The campaign aimed to raise awareness, attract attendees, and generate donations for cancer research.

Objectives and Achievements:

  • Social Media Objectives:
    • Reached 787,047 users on Facebook (31% above goal) and 148,364 on Instagram (48% above goal).
    • Garnered 11,613 profile visits on Facebook (16% above goal) and 14,124 on Instagram (28% above goal).
    • Total users reached exceeded 119,084 (49% above goal).
  • Website Objectives:
    • Achieved 139,500 website views (40% above goal), 90,200 sessions (29% above goal), and 73,400 users (22% above goal).

Impact:

  • Significant reach on social media engaged a large audience.
  • Increased profile visits indicated compelling content.
  • Surge in website visits and sessions demonstrated successful traffic generation.
  • Elevated website users showed effective conversion from visitors to users.

Orange County
Public Schools

Educational Video Production

Project Overview:

Orange County Public Schools (OCPS) embarked on a project to create 12 educational videos covering topics such as hurricanes, tornadoes, flooding, and extreme heat. The videos targeted children and families in the Orange County area, aiming to provide modern, informative, and fun content to complement the marketing curriculum.

Objectives and Achievements:

  • Creation of 12 engaging videos tailored for children’s age groups.
  • Incorporation of humor and visuals to enhance learning.
  • Collaboration with external consultants for scriptwriting and creative input.
  • Delivery of high-quality videos within the allocated budget of $80,000.

Impact:

  • Enhanced student engagement and understanding of subjects.
  • Standardization of curriculum across different schools in the district.
  • Reduction of teacher workload by providing comprehensive educational resources.
  • Positive feedback from stakeholders, indicating the effectiveness of the videos in the learning environment.

The Osceola
Chamber

Rebranding

Project Overview:

The Kissimmee Chamber of Commerce underwent a rebranding initiative to better represent the entire Osceola County region. IDX.Marketing played a pivotal role in the project, serving on a 6-member committee responsible for overseeing the process.

Objectives and Achievements:

  • Establish a new brand identity reflecting the chamber’s expanded scope.
  • Increase awareness, engagement, and membership.
  • Position the chamber as progressive and inclusive.
  • Develop a comprehensive brand strategy and ensure consistent branding across all channels.

Impact:

  • Enhanced perception and visibility, leading to increased membership and engagement.
  • Improved stakeholder perception and positive community feedback.
  • Consistent branding across channels strengthened brand recognition and identity.
  • Valuable lessons learned, including the importance of clear objectives, collaborative decision-making, strategic agency partnership, comprehensive launch strategy, and measuring impact.

Orange County
Public Schools

Fulfilling Marketing Material Needs for Osceola County Public Schools (OCPS) Food and Nutrition Services

Project Overview:

IDX.Marketing collaborated with Vinali Staffing and DiVerse Media to create marketing materials for OCPS Food and Nutrition Services (FNS). The goal was to aid in the recruitment of cooks for schools by developing a comprehensive range of branding materials.

Objectives and Achievements:

  • Create visually appealing marketing materials to attract potential job applicants.
  • Develop cohesive branding materials aligned with OCPS FNS’s vision and objectives.
  • Produce flyers, shirt prints, apron prints, diplomas, banners, truck decals, flags, and business cards to effectively communicate the message and enhance brand visibility.
  • Successfully fulfill OCPS FNS’s marketing material needs, contributing to their hiring and staffing initiatives.

Impact:

  • Enhanced professionalism and unity among OCPS FNS staff through custom shirt prints and apron prints.
  • Increased brand visibility and awareness at recruitment events and job fairs with visually striking banners, truck decals, and flags.
  • Facilitated easy communication and networking opportunities for OCPS FNS staff through professional business cards.
  • Contributed to successful recruitment efforts by effectively conveying the department’s values and opportunities through comprehensive branding materials.

Junior Colombian Burger

A Flavorful Branding Journey

Project Overview:

IDX.Marketing partnered with Junior Colombian Burger in 2015 to embark on a branding adventure. The objective was to establish the brand as the finest “Colombian-inspired Angus beef burger” experience and expand to multiple locations. A comprehensive branding strategy infused with Colombian words and expressions was crafted to capture the essence of the brand.

Objectives and Achievements:

  • Establish a distinctive brand voice infused with Colombian culture and authenticity.
  • Develop a range of branding elements including menu designs, website development, and digital marketing initiatives.
  • Create visually appealing and immersive brand experiences across various touchpoints.
  • Enhance online presence and customer engagement through strategic digital marketing efforts.

Impact:

  • Successfully captured the unique essence of the brand through the integration of Colombian words and expressions into brand messaging.
  • Created a cohesive visual identity through menu designs, banners, packaging, and other branding elements.
  • Enhanced customer experience and engagement through dynamic menu designs and strategic floor indicators.
  • Facilitated online ordering and improved accessibility through the development of a new website with separate pages for each location.
  • Amplified brand visibility and engagement through a comprehensive organic campaign and boosted ads on social media platforms.

Shield Us

Creating Branding for ShieldUs

Project Overview:

IDX.Marketing collaborated with Shield Us, a not-for-profit dedicated to COVID-19 vaccination in Central Florida, to promote the Vaccine Reluctance Grant provided by HRSA. The campaign targeted underserved communities in Orange, Brevard, Osceola, and Seminole counties, aiming to educate about COVID-19 dangers and encourage vaccination.

Objectives and Achievements:

  • Develop branding materials to promote the Vaccine Reluctance Grant.
  • Inform underrepresented communities about COVID-19 risks and vaccination benefits.
  • Create a branding strategy addressing three demographics in three languages.
  • Design a logo, brand book, Facebook banner, social media posts, and multilingual advertisements.

Impact:

  • Successfully designed a logo representing Shield Us’ mission and vaccination importance.
  • Established brand guidelines ensuring consistency across materials.
  • Created visually appealing Facebook banners and social media posts in English, Creole, and Spanish.
  • Developed multilingual advertisement campaigns emphasizing vaccination benefits and community impact.
  • Crafted a magazine-style document detailing branding efforts and community outreach initiatives, effectively communicating the importance of vaccination.

EMS Effective
Management Solutions LLC

Branding & Website Development

Project Overview:

IDX.Marketing partnered with EMS Effective Management Solutions to address three key challenges: lack of a distinctive brand identity, absence of a website, and need for improved communication. The campaign aimed to enhance EMS’s visual presence, establish an online platform, and streamline information sharing.

Objectives and Achievements:

  • Develop a recognizable brand identity through logo creation and brand book development.
  • Design cohesive collateral materials including business cards, folders, and lower thirds.
  • Create targeted collateral such as an accounting guide format, mouse pad, banner, and monitor presentation.
  • Build a user-friendly website featuring clean navigation and transparent information about EMS’s services.

Impact:

  • Enhanced brand recognition with a memorable logo and consistent brand presence.
  • Increased online visibility and lead generation through a user-friendly website.
  • Streamlined communication processes and improved accessibility to information for clients.
  • EMS now confidently guides businesses and individuals towards personalized success with a clear, confident identity and a user-friendly website acting as a beacon for new clients.

Four Corners
One Vision

Branding & Website Development

Project Overview:

IDX.Marketing collaborated with Four Corners Area Council to establish a distinctive brand identity and create a cohesive online presence for the Four Corners region in Florida. The initiative aimed to foster coordination among the diverse jurisdictions and address challenges related to growth and development.

Objectives and Achievements:

  • Develop a symbolic and visually appealing logo representing unity.
  • Create a comprehensive brand book to ensure consistency across communication channels.
  • Design a visually appealing PowerPoint presentation template aligned with the brand identity.
  • Develop a dynamic and user-friendly website (onevisionfourcorners.com) to serve as a central hub of information for the initiative.

Impact:

  • Established a distinctive brand identity for Four Corners One Vision.
  • Enhanced online presence through a comprehensive website communicating the initiative’s mission, goals, and ongoing activities.
  • Improved coordination among different jurisdictions involved in the initiative.
  • Provided a future-ready platform to address workforce and affordable housing issues by serving as a central hub for information and coordination.

The Center Orlando

Website Support Services

Project Overview:

IDX.Marketing provided monthly hourly general website support services to The Center Orlando, ensuring their website remained dynamic, updated, and optimized for users. This support included maintenance, content updates, event promotion, and visual enhancements.

Objectives and Achievements:

  • Maintain an active, up-to-date, and responsive website for The Center Orlando.
  • Highlight the organization’s team, events, and campaigns effectively.
  • Provide cost-efficient, time-optimized, and adaptive web support services.
  • Ensure the website maintains a professional appeal with consistent updates and maintenance.

Impact:

  • Cost efficiency: Expert web services provided without the need for a full-time team, reducing overhead costs.
  • Time optimization: The organization’s team focused on their core mission while IDX.Marketing managed the website.
  • Adaptive support: Services adapted to the evolving needs of the organization.
  • Professional appeal: Consistent updates and maintenance maintained the website’s top-tier status.
  • Expertise on-call: Immediate professional assistance provided whenever challenges arose, ensuring smooth website operation.

Saluvax

Promoting Health Through Vaccination

Campaign Overview:

SaluVax focuses on equitable vaccine access for Hispanic communities. Through branding, Spanish-language materials, social media campaigns, educator deployment, and presentations, SaluVax exceeded its targets in outreach, vaccinations, and educational distribution, significantly impacting public health in Florida.

Objectives and Achievements:

  • Increase Awareness: Promoted COVID-19 vaccination among the Hispanic community in Florida.
  • Outreach: Reached 1,346 people (170% of the goal).
  • Vaccinations: Facilitated 400 vaccinations (114% of the goal).
  • Educational Materials: Distributed 768 materials (146% of the goal).
  • Presentations: Held monthly sessions both virtually and in-person.

Impact:

  • Social Media Reach:
    • Instagram: 10,300 people reached.
    • Facebook: 822 people reached.

QUARS Diagnostics

Promoting Health Through Vaccination

Project Overview:

IDX.Marketing provided website development services for QUASR Diagnostics, focusing on showcasing their technological solutions, facilitating international sales, integrating social media, generating relevant content, and attracting investors.

Objectives and Achievements:

  • Highlight QUASR Diagnostics’ technological solutions effectively.
  • Facilitate international sales with an intuitive, multilingual website.
  • Integrate social media for promotion and engagement.
  • Generate high-quality, engaging content to keep visitors interested.
  • Attract investors by presenting the company’s value proposition convincingly.

Impact:

  • Enhanced online presence: The website effectively showcases QUASR’s solutions, attracting international visitors.
  • Improved user experience: Multilingual functionality and diversified payment solutions enhance accessibility and ease of use.
  • Increased engagement: Social media integration and relevant content keep visitors engaged and informed.
  • Investor attraction: Clear presentation of the company’s value proposition and achievements attracts potential investors.

UCF College of
Graduate Studies

Website Analysis & Recommendations

Objectives and Achievements:

  • Enhance website functionality to increase application submissions.
  • Streamline the application process for prospective graduate students.
  • Improve user experience and engagement with the website.

Impact:

  • Simplified application process with a shorter initial form.
  • Implementation of chat feature for real-time inquiries.
  • Translation services to make the website more inclusive.
  • Creation of customer personas to tailor content effectively.

Key Points:

  • Collaboration with Reality Marketing Group.
  • UCF College of Graduate Studies serves as a gateway to academic excellence.
  • Website development focused on optimizing functionality and aesthetics.
  • Identified customer personas include prospective students, faculty, and alumni.
  • Challenges addressed include high drop-off rates and navigation issues.
  • Opportunities identified for improvement include SEO enhancements and accessibility audits.
  • Proposals for personalized video introductions and multilingual support to enhance user engagement.

We offer digital marketing strategies for:

SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.

Brochure

We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.

Logos

We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.