Learn about content that can create engagement through different formats, and achieve your social media marketing objectives.
Content strategy today has become one of the key factors when positioning brands. We are not only talking about web content, but also about social networks that help to spread brand messages, connect with your target audience and, most importantly, communicate in the most strategically interesting way for the business.
In this context, the different types of content or formats come into play, offering a wide range depending on what you want to convey. The important thing is to select the one that best suits the specific needs of that moment, medium and type of information.
How to increase reading time on the page? The goal when we talk about web content is to increase the average time the user spends on the page.
Improve organic positioning: Google values positively that users spend time on a page. Providing value to the reader: the time a person spends on a page is a reflection of the quality of the content and its interest for the user.
In this sense, we should not only take into account the text, but the rest of the elements that accompany the reading and make it more enjoyable and visual. Here are the uses of different types of web content to achieve this goal:
10 key digital contents for your website:
- How-to or tutorial posts
- Infographics
- Lists
- Case-studies
- Curated content
- Videos
- Statistics, figures and data
- Apps and tools
- Interviews
- Reviews on products and services
Social networks and types of content to generate engagement
As far as the social media strategy is concerned, content formats will also be key when creating the content plan.
The trend we are currently observing is that the different social networks have more and more functionalities and tools that are similar to each other. That is, before the story format was unique to Snapchat, while now Instagram, Facebook and WhatsApp all have it. This allows us to play more on each platform when creating content.
The key thing is to know which social networks to focus on based on the business objectives you want to achieve with the content, buyer personas and resources you have.
Some of the most attractive formats for increasing engagement on social media:
- Stories
- Reels and Tiktok
- Video marketing
- Polls
- Memes
There are many formats and ways to create content, but the most important thing is to provide value to your buyer personas. When creating a strategy, this is the fundamental point that we cannot lose sight of. Schedule the different publications around the needs and typologies of your BPs, making them varied but at the same time allowing you to achieve different business objectives.
