For some people the term “Digital Mindset” may sound a little distant. However, it is a phrase that is heard more frequently at all levels and that has accelerated due to the global crisis due to the coronavirus and COVID-19.
So far there is no “official” version of Digital Mindset. However, many books refer to the World Economic Forum. There they spoke of the “4th. Industrial Revolution”,“Digital Wave” or “Digital Era”.
A person with an active Digital Mindset is able to exploit all that this Digital Age offers us and create value with that and propel the world towards what follows.
In this regard, Bill Fischer (Director of the MIT Innovation Program) points out: “Having the Digital Mindset active means understanding the power of the digital to transform all forms of interaction and action on the planet.”
There are different skills that a person must have with the Digital Mindset activated, but of all of them, they stand out:
It is basically about having the ability to put yourself in each other’s shoes, both personally, professionally and in business.
It doesn’t matter if you are in a company or you are a digital consumer, communication must be fluid, authentic, genuine and natural. User and customer insights are increasingly valuable for our brands, products and services to be successful.
A person with the Digital Mindset active sees the online world as one more space of the offline world. There are no differences and that is why it is annoying to him every time he comes across an obstacle that makes him break that perception. For this reason, it constantly seeks to generate experiences that make it stay that way. Digital Transformation is the answer to that search.
The Digital Age is defined by a constant search for balance between the person seeking to manifest themselves in the most authentic way and the sharing of valuable content with the rest in order to stand out from the crowd and generate engagement.
For the new generations, the concept of globalization with its local touch is stronger (that is why “Glocal”) and of feeling the earth as an element without borders, it must be rescued, re-understood and respected.
Already this era of change was gradually advancing to forever change our way of thinking, acting and communicating.
Digital Transformation is inevitable. Now, with the appearance of the coronavirus and COVID-19, the Digital Revolution is imminent and necessary. We must adapt at all costs and ride a wave that grows faster and faster and bigger and bigger before our very eyes.
Let us become your ally towards the Digital Transformation of your company. As you have realized, we are moving towards a world in which if you do not have a website, e-commerce, SEO and social networks, you simply do not exist. Contact us and let’s start this business alliance.