Web designers allow themselves a lot of creative freedom when making a website, but there are also guidelines that must be respected if want to create a successful project. Consider that if a designer would make a creates a website with an interesting concept, but it is hard to navigate and difficult to understand for users, then the whole project is almost useless to the client.
Good designers know that the most successful designing approach is proper balancing between function and form and even think that less is more. When this balance is achieved, customers navigate through each page in a pleasant and functional way.
Web usability is an approach to make websites easy to use for an end-user without any specialized training. The user should be able to intuitively relate the actions needed to perform on the web page with other interactions she sees similar contexts, e.g., press a button to perform some action.
A nearly effortless understanding of the architecture and navigation of the website.
How fast a user who has never seen the user interface before can accomplish basic tasks?
How fast an experienced user can accomplish tasks?
After visiting the website, if a user can remember enough to use it effectively in future visits.
How often users make errors while using the system, how serious or frequent the errors are, and how users get recovered or react from the errors.
If the user likes using the system or conversely has a high bounce rate.
The importance of usability when designing a website is huge.
Obviously, people use the web with a specific purpose. Most of the time, users go online to look for information, communicate with others, or buy something they need. As web designers, is our task to make sure they’re actually able to do it.
Usability, combined with the visual appearance of the website creates the User Experience (UX). This means that aesthetics and functionality must be balanced. A proper combination of both will assure users you’re presenting them with a professional brandand and a flawless experience.
Optimal usability depends on the complexity of the process: If the design elements are easy and intuitive to use, and they comply with an already established standard, the website has been created with an understandable visual language that ensures excellent communication and means a goal for the company.
Usability is a necessary condition for a website. If it is difficult to use, it is not clear or the information is hard to read or doesn’t answer users’ key questions or doesn’t provide quality information, people just go to another one.
You don’t have a website yet? You already have a website and want to improve it? Do you want to have a website with an excellent UX? Contact us and you will see how we will help you grow your business.