Web hosting, domain name and mail hosting:

Know their importance for your business

Web hosting is a service of great relevance in the operation of your website, as a good web hosting service ensures a fast and trouble-free operation for users.
First of all: What is a web server?
A server is a computer that has software installed, which stores files and distributes them on the Internet so that other computers can make use of them. Its main objective is to provide useful resources for users, such as web storage, e-mail, data protection, among many others.
What is web hosting?
In simple words, web hosting is the physical space that you rent on a web server in which you can save all the information of your website, blog or e-commerce and that allows it to be visible among Internet users.
Web hosting is also known as web storage since all the information of your website, blog or e-commerce is stored there. Imagine a store: The place where it will work is the web hosting, while the server is the building.
There are several types of web hosting that you can access. Each of them is designed to meet the needs of different types of websites.
How does web hosting work?
web hosting works like a USB memory, its function is to store data. In it, you simply save your documents and it is used for nothing more than to contain the information you want. When you want to use the files stored in your memory, you simply connect them to the computer and open the folder of your interest.
In easy words, web hosting is limited to saving the information of your site.
When a user wants to see the stored information, the Internet looks for that information on the server that stores it and displays the data.
The process is fairly simple. The first step is to click on the page of your interest or type in the search engine the page you want to access. Once you do, the Internet searches for information on the server.
Finally, once the Internet finds all the content on the page, it downloads it to your computer so that you can access it. While it may sound complicated, this entire process takes a matter of seconds.
What is the difference between web hosting, IP address and domain name?
When we talk about web hosting, we refer to the space in which you store all the information of your site, while the domain name is the name that you assign to your website, blog or e-commerce so that users can easily find you and access your contents.
If we talk about IP address, we refer to the “coordinates” of the blog, website or e-commerce. That is the place where it is located on the internet.
Imagine you have a bakery known as “Delicious Bakery”. For users to reach that bakery, we will need to remember their IP address.
But… who can remember Isn’t it easier to type deliciousbakery.com?
That’s where dominance comes in. This not only implies the name, but it is a kind of marquee on the internet that is associated with the IP address (so that users can identify and locate you quickly.
When associated with an IP address, the function of the domain name is to give an identity and make the search much easier for users, since websites, blogs and e-commerce are in an IP address and memorizing them or locating them in another way is difficult.
You can have a domain name without necessarily having a website as if you had a PO Box. This is to give your company identity and image and so that they have a place to receive, send and manage information. We will see that a little later.

Types of web hosting

There are different types of web hosting according to the needs of your business. Let’s see below a list of basic aspects to consider:

Free web hosting:

It is the storage service used by certain platforms such as WordPress.com for non-commercial users, usually as a hook to upgrade to the paid web hosting service.
In this case, both the available amount of storage and the functions of the website or blog are much more limited, it is for non-commercial use and there is no possibility of activating monetization through Adsense.

Managed web hosting:

Managed web hosting is a service offered by web hosting companies suitable for users without technical knowledge. In this case, the provider is the owner and is in charge of maintaining and updating the entire technological infrastructure, including web hosting administration.
Its main benefit is that the user does not have to worry about anything and can only dedicate himself to the content, but in return, the price is very high. It is customary in dedicated servers or VPS, but the latest trends also include this service in cloud web hosting.

Shared web hosting and specialized web hosting:

Both shared web hosting and specialized web hosting are especially suitable for projects that attract relatively few users and whose owners do not have advanced technical knowledge.

Anyway, keep in mind that a good shared web hosting can support 20,000 users or more per month. In many cases, a good shared web hosting or some specialized web hosting is more than enough, such as WordPress.org, managed and maintained by a specialized provider.

Dedicated and VPS web hosting:

For larger projects, such as e-commerce or a news website, both the dedicated server and the VPS (Virtual Private Server) are ideal, since it requires the capacity to receive a lot of traffic, constantly load a lot of information and carry out secure transactions. All this without the need for advanced technical knowledge, although you will always have to perform web maintenance.
dedicated web hosting involves a physical computer serving a single client and has access to all server resources. On the other hand, a VPS space is shared on the server hardware (a virtual computer), but the client has its resources.

Cloud web hosting

Cloud web hosting is the one indicated for those who are more technically advanced and looking for a good value for money. This thanks to the scalability of the services. That is, to the possibility of increasing or decreasing them according to the situation and their needs. It is not recommended for beginners, because the administration can be complicated.

Mail hosting

Although there are companies that offer the possibility of having a personal email account for free, the mail hosting service allows you to register your domain name and have a professional email service. Mail hosting is advisable for those users who do not want to create a website and what they are looking for is a corporate email type @yourcompany.com. This allows unifying, reinforcing and providing credibility to the identity and image of the organization.
For example, if your company is called “Kissimmee Storages”, having mail web hosting all emails will have the domain name: @kissimmeestorages.com. This is highly recommended when looking to generate an image of seriousness and trust at a business level.
The advantages that this type of storage offers you are very similar to those of the free options, with the difference that the email address will be personalized, you will have more storage space and you will have greater security.

What type of web hosting is best for me?

To decide the type of web hosting you need, first, think about how big you expect your web project to be and your technical knowledge to deal with issues such as managing a website. Depending on these two aspects, you can choose the most suitable web hosting for your needs and your financial budget:
If your website is for a small and medium business or a WordPress blog, usually a shared web hosting or a web hosting specialized in the CMS (Content Management System) that you are going to use is enough.
On the other hand, if instead, you expect many thousands of daily visits, have a website, blog or e-commerce with many pages or if you are going to use a very complex web application, better opt for another type of web hosting.

How to choose the best web hosting option?

The diversity of packages and benefits is very wide and, normally, we feel slightly confused because we are not experts in computer subjects.
Choosing the best web hosting option is not an easy task, since today there is a wide variety of companies that offer different web storage services.
Determining what type of web hosting is the most appropriate for our needs or finding a reliable provider are basic aspects that we must take into account when choosing a good web hosting.
Likewise, we must not ignore the most important technical aspects that must be considered when choosing a web hosting, issues that we have seen in this article and that we will delve into in other deliveries.

So … Why do I have to pay for web hosting, domain name and email annually?

As we mentioned previously, web hosting means web hosting and this because a website, blog or e-commerce is stored or hosted there.
Do not forget that a website, blog or e-commerce is a compendium of folders with related files that contain the functionality, structure and visual design that is downloaded to our devices in an orderly and systematized way.
These folders must always be available on the internet, and that implies that a computer is permanently on. That is why we turn to a web hosting company.
Remember the example of the bakery: There you would keep absolutely everything … and obviously, both the premises and the maintenance cost. The web hosting is stored on a real machine, a physical computer connected to the Internet and its real access address is its IP address (although there are also modalities in the cloud, whose parallelism would be a “ghost kitchen”).
The same is true for post office web hosting, which could be compared to a PO box.
Now, the domain name allows the generation of identity and reference, in addition, it makes searches much easier.
As the domain name must be unique worldwide, there must be a registry of all the domain names in the world and management that has an economic cost. Consequently, to have a website we will need to pay:
  • web hosting (which will be our machine connected 24 to the Internet).
  • domain name (our unique name in the world, which serves as a simple reference to reach the address)
  • Email hosting(which will serve as a mailbox for managing information on the website, blog and e-commerce). In addition, it allows you to unify the identity and image of your company, brand, product or service.
Get a web hosting and web domain name with a specialist
Making and maintaining websites may sound simple, but these are projects that require a great deal of dedication, strategy, and attention to detail.
It is not only about frequent monitoring of indexing, speed of downloading, but also of computer security, attention in terms of technical service, proper operation of the platform and permanent maintenance.

Focus on growing your business and leave these tasks in our hands. Our goal is to accompany and advise you when it comes to marketing because we firmly believe that together we can achieve great things. Contact us and let us show you that we are the best ally for your business.

We offer digital marketing strategies for:

SEO Budgeting

Each project is different. Some websites need constant maintenance and optimization, while others require minimal attention. This means that the price of SEO services is calculated based on the time and research required to obtain quality finishes. The SEO budget depends on the size of the website, the degree of optimization and the scale of optimization that a website, blog or e-commerce requires.

The level of optimization of a website considers the amount of research, technical analysis, keywords, link building and maintenance on and off the site.

For their part, web stores need more optimization than personal blogs to maximize traffic and conversion rate, so they need more comprehensive packages.

Finally, the optimization scale implies the geographic reach of the website, as it implies different tactics depending on the strategy.

Consider applying SEO to your website and making it the heart of your digital marketing strategy. Contact us to discuss how to multiply the income of your company.

Off-Site SEO

External SEO is concerned with improving the ranking of a site on search engine results pages through promotional techniques such as:
  • Creation of external and internal links. With the aim of generating web traffic as an additional source and developing greater value. This can drive more traffic to your website, increase reputation, and increase rankings.
  • Marketing in social networks and brand promotions. These actions involve strategy and tactics in social media, both in organic and paid actions to give boost, visibility, credibility and traffic to the website, blog and e-commerce.

On-site SEO

On-site SEO involves optimizing the content of the website, blog and e-commerce at a structural level to make it more trackable and friendly for users and search engines. Includes optimization of title tags, internal links and URLs.

Some On-site SEO actions are:
  • Include keywords in the URL, in case the plugins don’t.
  • Using short and precise URLs, with the recommended keywords.
  • Use keywords at the beginning of the title tag.
  • Use keywords in subheadings in the content of your notes, as Google also searches for keywords in the heading tags.
  • Optimizing images and alt text that describes what’s in the image helps to identify the images and media in your site content.
  • Use synonyms and keywords that would be relevant to search items. When Google presents search results, it also looks for synonyms for the main keyword and other accompanying keywords.
  • Use internal and external links. Internal links connect the content of one web page to another on the same website. On the other hand, external links connect the content of your website with another website, enriching the content and adding value to searches.

Keyword Research

Keyword research is about locating the most searched words and phrases by users. This means that it is essential to tag the content of your site so that search engines can easily locate them.

The keywords used should target frequently used search words and phrases that are relevant to your content and add value to searches. The more keywords that are used and the more relevant they are to users, the easier it will be to find your website, blog or e-commerce. Also, if your website has a higher reputation, it will also be more relevant and better positioned.

Also, it should be taken into account that the position of the keyword in the URL affects its ranking and that the length of the keyword also influences the web positioning. Shorter URLs are easier to find and obviously rank higher.

Technical Analysis

Technical Analysis SEO technical analysis involves an in-depth review of the technical elements to improve so that Google and other search engines can index and crawl your website, blog or e-commerce.

The most common trouble spots are:
  • Need to correct “crawling errors” that prevent Google robots from seeing a page on your website and therefore not appearing in the search engine.
  • Optimize your site so it can be easily viewed from mobile devices, tablets, and desktops. Let us remember that we are in times of “mobile first”.
  • Fix broken links and make 404 errors friendly. Broken links can significantly hurt your SEO ranking because users and Google will have a hard time reaching your site and cause a drastic decrease in web traffic and sales.
  • Verify if you have an SSL certificate and a site with HTTPS encryption, which implies the protection of your data and those of your users from malicious programs and trackers on the Internet. It is an excellent ranking signal as it guarantees a secure connection with Google and reduces the abandonment rate.
  • Optimize page loading speed. This is essential, since if your sites take a long time to load, not only will you have a bad ranking in the Google list, but your users will quickly leave the site and you will lose potential sales.

Preliminary research

Preliminary SEO research focuses on finding out what’s on your website. This checklist is the content you have and discover the best way to select relevant bookmarks to optimize your website, blog or e-commerce. It includes the topics of your content, the types of media present, and benchmarking, that is, researching sites with similar content.

The goal of SEO is to differentiate yourself from your immediate competition, making your content on your website unique. This means that if your website has valuable content and responds to organic user searches, it will be easier for web crawlers to find.

The research done dives into the website’s specific market and the audience it is trying to reach. This step takes many factors into account and is one of the most expensive considerations in your budget.

Custom Desing

You deserve to have your own custom designs. We’ll create a design that’s uniquely yours, with a brand message that reflects your personality and goals.

Capability Statement

The design of a Capability Statement is a challenge, you need to be concise to summarize all the important information about your company on one page, think of your Capability Statement as if it were your resume.


We create the brochure of your company, brand, product or service from scratch specially designed to show your value proposition to the target audience.

Business Card

Make your business card design stand out. We take the time to understand what you need so you can have an impactful card that will make your company stand out.

The Branding Kit

We make sure that our clients have a professional and unique corporate brand that allows them to promote their companies and increase their chances of success.


We take great care in every detail to make your brand unique! Our logos are handmade and then digitally designed, always thinking about the concept of the brand and target audience.
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